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The Jody Maberry Show

The Jody Maberry Show is dedicated to helping you Market, Mobilize, and Master your message. I draw from my experience in marketing, leadership, small business, and even as a park ranger to help you understand how to market your unique message. Successful entrepreneurs and experts, like Mike Kim, Lee Cockerell, and Jeff Brown, join the show to offer advice on how to master your message.
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Now displaying: Page 1
Jun 1, 2016

If you want to sell more, you need to understand why people don't buy your product. 

People don't buy your product or service, they buy the result or the feeling the product gives them. For example, people don't buy a drill, they buy a hole in the wall. They don't buy a shovel, they buy a hole in the ground. 

When you understand what it is people are actually buying, you can tap into it and sell more.

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