"By virtue of being a kid and on the receiving end of mothering, you have learned you know what works and what doesn't work." - Valerie Cockerell
This conversation brought me an all new perspective around the ways that motherhood can serve as a powerful foundation for effective leadership in any organization. Valerie Cockerell is joining to discuss her new book, "Manage Like a Mother," where she explores the intersection of motherhood and leadership. Valerie's message is simple yet impactful: leaders should manage like a mother.
Valerie Cockerell is a French American former Disney leader who was part of the opening team of Disneyland Paris. She pursued her career at Walt Disney World in Orlando Florida and facilitated programs for the Disney Institute. She is now a consultant in Leadership and Customer service excellence for organizations around the world. Today, she is the proud mother of 3 and lives near Boulder, Colorado.
During our conversation, Valerie shares her goal of encouraging men to become advocates for women by reflecting on the impact of their own mothers. She draws parallels between the instinctive thinking and planning that mothers do for their children's futures and the long-term vision that leaders should have for their organizations. There is also value in the different approaches and strengths that women bring to the table.
Many organizations recognize the need for diverse skills and perspectives in leadership roles. Valerie does a great job of explaining that while there are imperfections of mothers, the lessons we take away - good and bad - provide value. By recognizing the unique contributions that mothers make, she hopes to bridge the gender gap in the workplace and inspire men to support and advocate for women. Valerie encourages organizations to shift their focus from experience to a skills-based approach, providing women with a fair chance to compete on an equal basis.
Connect with Valerie
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Episode Highlights
[00:02:33] Women rely on love, anticipate danger, notice details.
[00:06:23] Diversity in skills important; men value it.
[00:07:17] Mothers aren't always perfect, but they teach valuable lessons.
[00:10:35] Mothers' instinct can be transferred to leaders.
[00:15:02] Men supporting women in the workplace.
[00:18:54] Managing like a mother, teaching with workshops.
[00:22:59] Underestimated contribution of women in workplace.
[00:25:27] Be cautious of deliberate competence, strategic incompetence.
[00:28:33] Get men to advocate for women.
"Data can be turned into a story. When you present numbers without a story, people just glaze over."— Alice Fairfax
As is customary on the show, Alice Fairfax returns to ask three unscripted questions. Considering she is the author of "Tell Your Story: Tools to Take You from a Tweet to a TED Talk,” it makes sense that her questions would dive deeper into of storytelling. Much of our conversation revolves around the importance of learned and earned stories. Both play a significant role in connecting with audiences on a universal and specific level.
Alice makes an interesting connection between inviting an audience into a story and the significance of telling a good story. It is important to recognize the distinction between learned stories, which focus on information provided by companies, and earned stories, which are born out of personal experiences consumers have with a brand. When I think about my experience as a park ranger I feel that learned stories are like the informative signs, brochures, and videos encountered at parks. On the other hand, earned stories, exemplified by experiences at Disney parks, are the stories people go home and tell because they personally interacted with the brand. For a story to be remarkable, it needs to be both universal and specific. If a learned story lacks these vital elements, people are unlikely to relate to it or remember it, and therefore, they won't share it.
For businesses to truly connect with their customers they need to know the importance of understanding both learned and earned stories. It is not to say it’s easy. There are challenges faced by businesses like drug stores, where earned stories may be harder to create. In those situations it is best to focus on delivering outstanding learned stories that are both universal and specific.
Ultimately, Alice's story formula, which focuses on making stories relatable and engaging, perfectly complements the concept of learned and earned stories. There is no denying the power of storytelling and how businesses can effectively connect with their audience through learned and earned stories. By offering memorable and remarkable experiences, brands can foster deep connections and inspire customers to share their stories, creating a lasting impact. Storytelling plays a fundamental role in engaging audiences and creating meaningful connections.
Connect with Alice
Order the book Tell Your Story
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Twitter: https://twitter.com/jodymaberry
Episode Highlights
[00:02:22] Businesses should offer universal or specific stories to be remarkable.
[00:04:23] Understanding and utilizing learned and earned stories
[00:09:13] Developing a storytelling formula.
[00:12:33] Disney and national parks both rely on storytelling to engage visitors.
[00:15:38] Universal and specific elements create memorable experiences.
In business, we are telling a story whether we know it or not. Evaluate what story you are telling and how you want people to participate. Own that story and create an incredible experience that exceeds expectations. - Alice Fairfax
In this episode I welcome Alice Fairfax, author of the book Tell Your Story, to share her expertise on the importance of storytelling in creating memorable experiences. With over 20 years of experience as an actor and storyteller at Disney, Alice understands the power of storytelling to captivate audiences and engage customers. We dive into many of the ways it can be used to create memorable and engaging experiences.
Her journey into storytelling began with listening to tales from her father during long cross-country drives. Alice Fairfax's journey into storytelling began with listening to tales from her father during long cross-country drives. She was just a child then, but the stories of the wild west, woven by her father, left a lasting impression.
Throughout our conversation, Alice emphasizes the need for businesses to recognize that they are telling a story, whether they realize it or not. She provides examples of how framing a message as an invitation rather than a demand can enhance the overall narrative and make customers feel special. Alice discusses the role of leaders as storytellers, highlighting the impact of authentic and personal stories on inspiring and motivating teams.
Alice's book, Tell Your Story, is focused around the Story Formula, a tool to help craft compelling narratives. By incorporating universality and specificity into stories, individuals and organizations can create connections that resonate with audiences. This is such a great tool for anyone that is wanting to enhance customer engagement and create lasting connections through memorable experiences.
This is a great conversation around the art of audience engagement. Make sure to take a listen and share this episode with anyone that is looking for more wants to make your audience, or customers, a part of the story.
Connect with Alice
Order the book Tell Your Story
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Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:00:48 - Alice's Disney Career
00:03:20 - Learning to Tell a Great Story
00:06:07 - Engaging the Audience
00:12:23 - The Power of Invitation
00:14:39 - Importance of Communicating and Owning the Story
00:16:55 - The Power of Inviting Guests into a Story
00:19:42 - The Impact of Leadership and Storytelling
00:22:08 - Transition from Disney to Becoming an Author
00:24:53 - The Story Formula for Compelling Stories
Start with a mirror - true leadership begins with self-reflection. - Mike Simmons
During my recent trip to Alaska I was intrigued by the innovative sales tactics used in high-end jewelry stores on the cruise. It only make sense to welcome Mike Simmons back to use his sales expertise to break down this tactic. His expertise in simplifying problem-solving and decision-making makes him the perfect person to talk about my observations on selling.
Thankfully Mike has familiarity with the sales strategies based on his own experience on a cruise. The tactics used onboard are a perfect example of the importance of designing experiences to engage customers and gather feedback. They had well-orchestrated incentives and engaging experiences that keep people coming back for more throughout the sailing.
The same principles used by the jewelry store sales team can be applied to simplify and streamline decision-making processes in business. Their meticulous attention to detail, strategic incentives, and structured sales approach highlights the power of isolating variables and taking action to achieve results. As Mike says, it is important to achieve results rather than just focus on execution.
If you're a professional trying to to simplify problem-solving and decision-making, this episode is full of valuable insights and practical tips from Mike's experiences. Tune in to learn how to isolate variables, take action, and streamline your decision-making process to achieve the results you desire.
Connect with Mike Simmons
Mike Simmons on LinkedIn
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Episode Highlights
00:00:28 - Alaska Experience
00:06:28 - Building Sales into the Experience
00:09:21 - Scavenger Hunts and Trade Shows
00:11:33 - Scarcity and Urgency
00:12:41 - Additional Purchasing Options
00:14:20 - The Power of Copywriting
00:15:34 - Becoming an Extension of the Sales Team
00:16:46 - The Value of Scripts
00:18:32 - Making it Easy to Pay,
00:21:44 - Creating Your Own Laboratory
00:27:56 - The Need for Leadership and Culture Building
00:28:51 - Shifting the Focus to "Axe"
00:29:59 - Simplifying Approach and Embracing Continuous Learning
00:31:40 - Positive Feedback and Excitement for the Future
Good leaders understand who they are, what they do, and they ask for what they want. - Jody Maberry
In this episode of The Jody Mayberry Show, I had the pleasure of welcoming back Jim McPhee, the retired senior vice president of Operations and chief operating officer of Walt Disney World Resort. This time Jim asks me questions, which leads to a discussion about the qualities of effective leaders.
Throughout my career, I've had the opportunity to speak with numerous leaders. There are three common themes among them.
During our conversation, I shared a personal anecdote about the impact my work has had on others. Hearing from an individual who learned they could be a leader and take control of their own career was a profound moment for me. It reinforced the importance of asking meaningful questions and facilitating the sharing of impactful stories and insights.
Jim asks me about the biggest threat to the industry or the world today. That question makes me think about the lack of engagement I observed during the uncertain times of 2020. When people stop engaging with each other, divisions arise, and societies can break down. Addressing this lack of engagement is crucial for maintaining a healthy society.
If you're an aspiring or current leader looking to enhance your leadership abilities, this episode is a must-listen. It highlights the qualities that make leaders effective, and how implementing them can make. a positive difference in your life and the lives of others.
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
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LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:01:18 - Key Traits of Great Leaders
00:03:30 - Lack of Clarity as a Threat
00:05:31 - Finding Joy and Satisfaction
00:08:28 - The Biggest Threat to the World
00:10:01 - Jim's Future Endeavors
Relationships matter. They are finite, and you need to take advantage of them in a good way for as long as they're offered to you. - Jim MacPhee
Jim MacPhee is a former executive leader with Disney who joins to share some of his lessons on becoming an inspirational leader throughout his 43 year career. His experiences range from starting as a boat driver and retiring as the COO/Senior Vice President of Walt Disney World. We spend a lot of time discussing the impact of building relationships and creating positive experiences. He emphasizes the fact that effective leaders make people feel valued. Throughout his career at Disney, Jim discovered that true engagement involves looking people in the eye, asking about their lives, and listening to their responses. He believes that caring leadership fueled by authentic engagement can turn average performances into extraordinary ones.
Making emotional connections and making people feel valued contribute to the overall success and reputation of an organization. This is echoed in Jim's philosophy of inspirational leadership, which is rooted in engaging, inspiring, and leading others. True engagement involves making eye contact, smiling, and showing appreciation to everyone in the organization. He shares how he made people feel valued throughout his career. I love when he says that the true measure of an experience is how an organization or individual makes someone feel. This is also why he encourages leaders to spend time engaging with frontline employees. They often hold valuable insights and play a crucial role in shaping the customer experience.
This episode is a wonderful conversation with valuable insights around improving leadership skills and enhancing customer and employee engagement. The experiences Jim shared showecase the power of relationships and what set the stage for his successful leadership style.
Connect with Jim MacPhee
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Episode Highlight
00:02:48 - The Window on Main Street
00:05:27 - Building Meaningful Relationships at Work
00:08:23 - Fly Fishing and Finding Joy in Retirement
00:10:57 - Embracing a Student Mindset
00:13:31 - Introduction to Disney and Epcot
00:14:35 - The Epcot Center Preview Center
00:16:01 - The Importance of Curiosity and New Challenges
00:18:22 - The Power of Relationships and Understanding
00:21:36 - Engage, Inspire, Lead
00:27:29 - Importance of Personal Connection
00:28:45 - The Value of Frontline Employee
00:29:01 - Challenges for Leaders
"A podcast lets people see your work, it lets people hear your work. And when people can see and hear your work, they can connect with you on such a deeper level." - Jody Maberry
There are some incredible benefits of starting a podcast for your business. I know firsthand just how powerful podcasting can be for growing your visibility and establishing yourself as an expert in your industry. I used to have my doubts about podcasting. I didn't like the sound of my own voice, and I wasn't sure if anyone would even listen. But boy, was I wrong!
Once you are able to push past insecurities and start your own podcast, amazing things start to happen. By consistently talking about your product or service, you become the go-to expert in your field. People start to trust you and see you as an authority in your industry. And you know what that meant? It meant more clients, more opportunities, and more growth for your business.
Podcasting is not just about credibility and expertise. Podcasting also allows you to connect with your audience on a personal level. Your listeners get to know who you are and what you stand for. They become familiar with your voice and your personality, and that creates a deep sense of trust and loyalty.
If have been looking to take your business to the next level, I highly recommend starting a podcast. It's a powerful tool that can help you showcase your unique approach, answer frequently asked questions, and build a personal connection with your audience. Don't let fear hold you back. Take a leap of faith and start podcasting today.
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About Jody - https://jodymaberry.com/about-jody-maberry/
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LinkedIn - https://www.linkedin.com/in/jodymaberry/
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Episode Highlights
00:01:14 - Story of Kevin Jury
00:03:05 - Podcasting and Personal Branding
00:06:07 - Jody's Journey into Podcasting
00:09:21 - Three Reasons to Start a Podcast
00:16:35 - The Power of a Podcast
00:18:15 - Cutting Out the Introductory Phase
00:20:26 - Becoming the Expert
00:22:53 - Unique Approach in Your Industry
00:27:17 - Overcoming Podcasting Challenges
00:33:19 - The Power of Talking About Your Product
00:34:15 - The Importance of Differentiation
00:35:23 - Overcoming Self-Doubt
00:36:32 - Impact of Podcasting
00:39:02 - Be Willing to Stand Out
"Don't ever say no for somebody else. Give them the chance to say no for themselves."
Recently, I was invited by Church on the Rock in St. Charles, Missouri, to speak at their Marketplace ministry event. While I was there, they asked me to sit in and record an episode of their Leadership Lifter podcast. The tables were turned. This time Pastor David Blunt had me on a podcast as the guest. The conversation was so good that I wanted to share it with you as an episode of The Jody Maberry Show.
During our conversation I revisited my journey from Illinois to Washington State. It was fun remembering stories of my past as a park ranger and my transition into podcasting. It made me realize how much of my own story was shaped by the very topic we discussed - the power of staff, service, and stories in setting an organization apart.
An important lesson I've learned over the years is that those are the only three ways to stand out. Having spent several years as a park ranger, I've seen firsthand the impact of staff, service, and stories on the visitor experience. Every park has trees and trails, but it's the human element - the interactions with park staff, the level of service provided, and the stories visitors take home - that truly differentiates one park from another. This concept holds true for any organization, reminding us that it's people's experiences that truly set us apart.
If you're looking to differentiate your organization in the service industry and attract more customers, this episode is a must-listen. The practical tips and real-life examples will inspire you to focus on your staff, provide exceptional service, and leverage the power of storytelling.
Connect with Jody
Listen to the Leadership Lifter Podcast
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"There is no work-life balance, just life. Prioritize what's important and put your energy where it needs to be."
The conversation during the last episode really hit home on something that is near and dear to my heart. Chris Neema and Michael McGreevey highlighted the importance of nurturing relationships within the family. We had a candid discussion about parenting, relationships, and the transition that happens when our children leave home.
During the episode, Chris and Michael asked me some thought-provoking questions that have stuck with me. We discussed the challenges couples face when their children grow up and leave home, as well as the need to redefine our relationships and individual identities. It really struck a chord with me because my son recently graduated high school and is going away to college. This has been a major transition for our family, and it has made me realize the opportunity to focus more on building a deeper relationship with my daughter.
We also touched on the differences in parenting approaches between spouses. It can be challenging when we have different beliefs and philosophies, but it's important to address those differences and find a common ground. We shared some personal stories and insights that I think many parents will find relatable.
Throughout the episode, we emphasized the significance of spending quality time with our spouse and each child individually. It's crucial to prioritize these relationships and make intentional efforts to strengthen them. The conversation was full of practical tips and advice that have helped us in our own journeys as parents.
If you are a parent who wants to nurture stronger family relationships, I highly recommend listening to this episode. It's filled with relatable stories, valuable insights, and actionable tips that will resonate with you. It's time to prioritize what truly matters - our family.
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Episode Highlights
00:01:06 - Chris's question - Leading Family through Transition
00:03:16 - Michael's question - Parenting Differences
00:06:06 - Lee Cockerell's Advice on Parenting
00:09:20 - Challenges in Empty Nest Season
00:10:50 - Taking Time for Dates
Chris Niemeyer and Michael McGreevy found themselves in a predicament faced by many men; How to excel at work without neglecting their responsibilities at home? It was a balancing act that seemed to demand all or nothing. However, instead of succumbing to the notion of incompatibility between the two, they decided to challenge it.
Their paths intersected during a meet at Dan Miller's mastermind group. There, they discovered a shared struggle and a shared belief - it is possible to be a devoted family man and a successful businessman. Chris, has a keen business acumen, with a knack for setting up supportive frameworks for entrepreneurs. Meanwhile his Pacific Northwest heart cherishes family time. This makes him adept at realizing the importance of balance in a working professional's life. Similarly, Michael, a proud Buffalo native, brings extensive experience in business and an even greater dedication to his family, understands the want to excel in both walks of life. Thus, The Forge was born, a community aimed at supporting men in their dual journey of family and work.
The Forge has become a haven for men to express their struggles, share their victories, and learn from each other, all in the pursuit of a harmonious balance between family and work. The idea was sprung from seeing a need for companionship and support for men navigating the tightrope walk between work and family. Their collective mission with The Forge is to help men enjoy fulfilling relationships with their families whilst also thriving professionally.
Connect with The Forge
Website https://theforgealliance.com
Facebook https://www.facebook.com/groups/theforgealliance
LinkedIn https://www.linkedin.com/company/the-forge-alliance
Instagram https://www.instagram.com/theforgealliance/
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LinkedIn - https://www.linkedin.com/in/jodymaberry/
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Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:03:47 - Balancing Work and Family
00:07:45 - Impact of The Forge
00:09:08 - Personal Strategies for Balancing Work and Family
00:11:14 - Practical Steps and Cadence of The Forge
00:13:06 - Investing in Kids While Getting Business Stuff Done
00:15:22 - Balancing Career Success and Family Commitments
00:19:56 - Providing for Family Beyond Financial Support
00:21:15 - Results and Impact of The Forge
00:24:17 - Recognizing and Celebrating the Work Done at Home
"Often it's up to you to make the decision that changes your own life."
Ray Edwards was a copywriter and marketer at the top of his game. But in 2011, his life took an unexpected turn when he was diagnosed with Parkinson's disease. As the disease progressed, he found himself in constant pain, unable to walk, and even contemplating suicide. Despite trying various treatments, nothing seemed to work.
After much reflection he found himself considering that key to living well, even with his circumstances, was to change his mindset. He realized that he had the power within himself to change his mindset and live a fulfilling life despite his diagnosis. Drawing upon his skills as a persuader, Ray crafted a raw, compelling sales letter to himself, outlining the reasons to live and the purpose he could find in his life. The letter was the catalyst for him to undergo a transformative brain surgery called Deep Brain Stimulation. The surgery improved his symptoms significantly, and he was able to once again enjoy life.
Ray's story serves as a powerful testament to the importance of living with intention and finding purpose in even the most challenging situations. Intentional living can transform even the most challenging situations. Take a listen to our conversation to get a glimpse into how he guides others on their own journey to live a meaningful life aligned with their values. His passionate advocacy for intentional living makes him a truly inspiring guest.
Order the Book Read This or Die
https://rayedwards.com/podcast-archives/
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Episode Highlights
00:03:35 - The Sales Letter That Saved Ray's Life
00:08:03 - Deep Brain Stimulation
00:09:30 - Making a Change
00:12:32 - Starting from a Place of Strength and Happiness
00:14:10 - Change Through Education, Experience, and Exposure
00:16:15 - Self-Awareness and Doing Your Best
00:18:04 - Remembering Your Mortality
00:23:46 - Writing the Story of Your Life
00:25:06 - Your Life is a Story
00:26:37 - Vulnerability in the Book
00:27:25 - Making a Change
00:28:07 - Gratitude and Closing
"You become the average of the five people you spend the most intentional time with."
Ray Edwards is a well-respected copywriter and author who is known for his expertise in creating powerful biographical narratives for entrepreneurs. His recent participation in the Creating Magic Mastermind event has added another feather to his cap. The mastermind events with Lee Cockerell in Orlando Florida are always a wonderful time. The days were full of invaluable insights from participants of many different industries and walks of life.
It was clear that Ray's depth of knowledge and empathetic approach were greatly appreciated by all in attendance at the event. It only made sense to then invite him to the podcast for a conversation so he can further share his experience. During our conversation, Ray shares how he has transformed his personal and professional growth by attending the Creating Magic Mastermind event.
In this episode, you will:
Explore takeaways from the Creating Magic Mastermind event and how they can change your life
Learn how mentors can contribute to your personal and professional journey
Understand the significance of cultivating a community for authentic connections
Adopt the skill of incorporating feedback to enhance your capabilities
Combine introspection and practical implementation for optimum growth
Take a listen to hear Ray's perspective on the impact of attending events such as Creating Magic Masterminds. If you aren't able to attend one in person, consider expanding your peer group by joining a virtual Mastermind group or community.
Make sure to share this episode with anyone else that is considering attending an event like Creating Magic Masterminds so they can discover the impact they will have on your personal and professional growth.
Connect with Ray
https://rayedwards.com/podcast-archives/
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Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:03:40 - The Group Where You Find the Gold
00:09:02 - Exceed Expectations and Good People Will Reward You
00:11:59 - Carl Holtz
00:13:11 - The Importance of Believing in Your Solution
00:16:42 - The Motivation to Get Out of Pain
00:19:38 - Understanding the Roots of Our Behaviors
00:21:11 - Disney's Success is in its Clarity
00:26:21 - The Importance of Community
00:27:12 - The Power of Correction
00:28:22 - The Value of Introspection
00:29:20 - Prospection
00:30:23 - Creating Impact
David Hancock, founder of Morgan James Publishing, and Karen Anderson, associate publisher, are the dynamic duo of the publishing world. Their passion is helping authors create transformative, engaging books. During our conversation we talk about their collaborated to launch Magic Press, a publishing imprint that focuses on authors with a background in theme parks and magical experiences. Both of them have worked closely with many authors to share their expertise and stories. They are an incredibly valuable resource for aspiring entrepreneurs and writers looking to make an impact through the written word.
Magic Press, the imprint of Morgan James Publishing, was created to showcase the unique stories of entrepreneurs and authors. Make sure to listen to this episode as we discuss the power of writing a book and how Magic Press supports authors in the writing and publishing process.
Morgan James Publishing website
Morgan James Publishing Twitter
Morgan James Publishing LinkedIn
Morgan James Publishing Facebook
About Jody - https://jodymaberry.com/about-jody-maberry/
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Connect with Jody
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LinkedIn - https://www.linkedin.com/in/jodymaberry/
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Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:02:48 - What is Magic Press?
00:07:53 - Why Write a Book at the End of Your Career?
00:11:59 - The Power of Storytelling
00:14:59 - The Power of a Book
00:17:22 - Overcoming Writing Obstacles
00:18:39 - The Magic of a Book
00:20:23 - Magic Press and the Book Publishing Process
00:21:59 - The Power of Publishing with Magic Press
"You've got to work hard to be ready when the lucky break happens."
Last episode, Jerry Dugan joined to share about his passion for servant leadership and the lessons he's learned in his career. As we do on The Jody Maberry show, when we have a guest, that guest comes back the very next episode to ask me three questions. These questions are not prompted by me or influenced by me. He really came up with some good ones.
Jerry's three questions are:
He even manages to sneak in a fourth question about Bigfoot.
As Jerry asked each question it led to interesting discussions about how our experiences can shape us into better leaders who prioritize serving others. Not only by leading, but also genuinely caring for those we lead. Many people that transition from public service to entrepreneurship find it challenging to promote themselves. It often goes against the very core of servant leadership.
Take a listen to hear my thoughts on authentic public service with the extraordinary servant leader, Jerry Dugan. We explore how my experiences as a park ranger have shaped my leadership skills and goals.
Podcast Beyond the Rut
Book Beyond the Rut
Audiobook Beyond the Rut
Connect with Jody
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Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:01:14 - Lessons from Being a Park Ranger
00:04:20 - Getting Out of a Rut
00:07:57 - Getting the First Speaking Gig
00:12:24 - Is Bigfoot Real?
00:14:18 - Movie Recommendation
00:14:23 - Fun End of Show
00:14:38 - Not Everyone Will Hear It
“Our ruts are really not that deep. They're not that hard to climb out of.”
Jerry Dugan never expected that a simple conversation about Nutella would lead him on a journey of personal growth and self-discovery. He is a compassionate speaker and author who aims to empower men in their thirties and forties to shatter the barriers keeping them from realizing their full potential.
As an avid podcast listener, he found himself drawn to the stories of others and the lessons they had to share. During a New Years resolution jog on New Year's Day he realized he wanted to inspire others as well. This led to the creation of a father-son podcast that would ultimately change his life. He realized that through his podcast, Beyond the Rut, he was inadvertently inspiring himself by showing up every week to talk about something that mattered.
As the years passed, Jerry noticed that he was stuck in a rut in his personal and professional life. It was time for a change. Through introspection and the support of his family, Jerry made the decision to leave his corporate job. He spent time writing a book that captured all that he had learned to help others break free from their ruts. The podcast evolved from a men's ministry to a place where people share their stories and practical advice on how to get out of ruts in their lives. He now has a renewed sense of purpose and fulfillment after recognizing the importance of seizing the moment and taking the necessary steps towards personal growth.
Jerry's podcast and book, Beyond the Rut, have given him a wealth of experience in guiding others towards personal breakthroughs and growth. Make sure to connect with Jerry, especially if you are looking for meaningful inspiration as you navigate changes in your family, career, and personal well-being.
Connect with Jerry
Podcast Beyond the Rut
Book Beyond the Rut
Audiobook Beyond the Rut
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:07:42 - Beyond the Rut
00:09:43 - Three Steps to Get Out of a Rut
00:11:33 - Jerry's Crucible Moment
00:12:39 - The Power of a Single Hashtag
00:14:05 - Getting Out of a Rut
00:16:01 - The Danger of Deferring Dreams
00:18:26 - KFC and Colonel Sanders
00:22:38 - Personal Stories in Jerry's Book
00:25:51 - Jerry's Vision for His Family
00:27:02 - Achieving Goals
00:28:06 - Jerry's Legacy
00:28:47 - Beyond the Rut
00:29:46 - Getting in a Rut
"Are Lee and Dan Cockerell really like that everywhere? That's right, they are."
Author and speaker known as Dr. Disneyland, Jeff Barnes, returns to the Jody Mayberry Show to ask me three questions. He hit it out of the park with his questions, including my childhood inspiration to become a park ranger. We also get into some of the experiences I've had with former Disney executives, Lee Cockerel and Dan Cockerell.
As a kid I can remember going on family vacations and admiring the hats and uniforms of park rangers. The more I learned about them and their dedication to protecting the parks, I became even more interested in becoming a ranger. In a similar sense, the more I got to know Dan and Lee Cockerell, my understanding and appreciation for the Cockerell legacy grew. Their lessons gave me a unique determination to excel in the new direction of my career.
One of my favorite memories with Lee Cockerell came during a recent visit to Hollywood Studios. It was the first time we had gone to a park together after working together for nine years. Lee had never been to Galaxy's Edge before, and it was amazing to experience the ride together. Lee and Dan have been great examples of pursuing new opportunities, while cherishing where you've been and what you've done. For me, that includes the fond memories of the parks and park rangers that ignited my dreams in the first place.
Connect with Jeff
Website: https://thewisdomofwalt.com/
Book: The Wisdom of Walt
Instagram: www.instagram.com/drdisneyland
Facebook: www.facebook.com/thewisdomofwalt
LinkedIn: Jeffrey Barnes
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:00:03 - What Inspired Jody to Become a Park Ranger?
00:03:34 - Jody's Experience with Contrasting Climates
00:05:06 - Jody's Favorite Memory with Lee Cockerell
00:08:02 - Jeff's Favorite Memory with Lee Cockerell
00:12:24 - Dan Cockerell's Unique Approach
00:14:50 - Mini Golf Rematch with Jeff Barnes
"Every great story requires conflict."
Jeff Barnes had an underwhelming first experience at Disneyland. So much so that it sparked his curiosity about why people loved the park so much. His insatiable curiosity led him to research Walt Disney's life and the adversity he faced. It was through this research that Jeff discovered Walt's desire to be remembered as a storyteller and the importance of overcoming adversity in achieving success. This realization drove Jeff to create a course that uses Disney's stories to inspire and motivate students to face their own challenges and achieve their dreams.
Jeff's journey took a dramatic turn when he was diagnosed with a life-threatening brain tumor immediately after starting the course. Rather than giving in to fear, Jeff chose to delay surgery and continue teaching the class. Throughout our conversation Jeff shares about the moments of resiliency he had learned from Walt Disney and how that ultimately shaped his success. His experience with the brain tumor gave him the courage to finally write his long-dreamed-of book about Disneyland. Now, as an author, speaker, and blogger, Jeff continues to use Disney's lessons and creativity to inspire and motivate people to embrace adversity and live their best lives.
In this episode, you will be able to:
Jeff's approach of using Walt Disney's lessons and creativity to inspire and motivate people to achieve their dreams inspiring to anyone who feels stuck and hopeless. The conversation highlights the importance of appreciating life and pursuing our dreams with a sense of urgency and determination. Ultimately, Jeff reminds us all why we should never give up no matter how difficult the challenges may seem.
Connect with Jeff
Website: https://thewisdomofwalt.com/
Book: The Wisdom of Walt
Instagram: www.instagram.com/drdisneyland
Facebook: www.facebook.com/thewisdomofwalt
LinkedIn: Jeffrey Barnes
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:04:15 - Why Walt Disney?
00:09:33 - The Wisdom of Walt
00:12:30 - Facing Adversity
00:14:59 - Overcoming Obstacles
00:15:38 - Overcoming Obstacles
00:18:27 - Transitioning to Entrepreneurship
00:23:38 - Wednesdays with Walt
"If you want to get results, exert influence. If you want to feel like you're getting results when you're not, exert power."
After a great conversation with Tim Dyck in our last episode, he has returned to ask me three questions. This was a fun chat with questions that led to a discussion about the importance of influence over power in leadership positions and how my experiences as a park ranger taught me a valuable lesson.
Using influence, rather than power, is a more effective means of getting people to comply with rules and regulations. Although power may be necessary at times, influence tends to have a more lasting impact. Tim and I both agree that understanding the difference between the two is valuable in leadership positions where leaders have power over decisions that impact others. This episode highlights how seemingly unrelated experiences can provide valuable lessons and skills that can be applied in unexpected ways, making it essential to recognize and
Tim's questions explore:
From discussing the best sports logos to the transferable skill of understanding power versus influence, this is a fun episode that navigates entrepreneurship and leadership.
Website: https://bestculturesolutions.ca/
LinkedIn: Best Culture Solutions, Inc
Instagram: @best.culture.solutions
Email: tim@bestculturesolutions.ca
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:01:06 - The Greatest Sports Logo Ever Designed
00:04:27 - Advice for Making the Entrepreneurial Leap
00:08:59 - Transferring Skills from Park Ranger to Entrepreneur
00:12:49 - Using Influence as a Leader
00:13:16 - Power vs. Influence
00:14:11 - World at Work Podcast
00:15:00 - Contact Information
"Seizing opportunities and taking risks help you avoid regret."
Tim Dyck, founder of Best Culture Solutions, made a significant career transition by moving from a senior leadership corporate job to starting his own HR consultancy business. His passion for hiring the right people and executing successful people strategies was inspired by his experience as a former Disney cast member. During our conversation he emphasizes the importance of valuing oneself and knowing that work should not define one's life. This episode is a testament to the power of following one's intuition, and the importance of seeking greater purpose in life.
In the beginning, Tim Dyck's HR consultancy business focused on helping job seekers navigate the interview process. But as word spread, it quickly expanded to include recruiting for businesses, resume writing, and other HR services. Tim's unique perspective, having been on both sides of the hiring process, allowed him to bridge the gap between employers and employees. He shares how he became certified in motivational-based interviewing techniques and how it has been instrumental in coaching candidates to succeed in interviews and grow their career.
Today, Tim's business is thriving, fueled by passion and his commitment to helping others find fulfillment in their careers. Tim's journey is an inspiring narrative of courage, perseverance, and the rewards of pursuing a dream.
In this episode, you will:
There are many people like Tim that are exploring a career transition. Unfortunately it is easy to get fed a number of myths about starting your own consultancy business. During this episode Tim Dyck not only debunks three popular misconceptions, he shares the truth behind them. Make to connect with Tim and Best Culture Solutions to learn more about the world at work.
Connect with Tim and Best Culture Solutions
Website: https://bestculturesolutions.ca/
LinkedIn: Best Culture Solutions, Inc
Instagram: @best.culture.solutions
Email: tim@bestculturesolutions.ca
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:05:55 - From Corporate Career to Entrepreneurship
00:09:54 - Courage to Pursue Your Passion
00:12:33 - Purpose of Best Culture Solutions
00:13:23 - The Importance of Motivational-Based Systems
00:14:36 - Bridging the Gap between Employers and Employees
00:17:09 - The Impact of Fulfilling Careers
00:23:26 - The Value and Benefits of Podcasting
00:26:38 - Tim's Format for World at Work
00:27:49 - Going Deeper with World at Work
00:29:21 - Pursuing Passion and Taking Risks
00:32:43 - The Importance of Seizing Opportunities
"When you know what success looks like, you can put energy into closing the gap."
Storytelling can create a lasting impact on people, making it easier for them to remember and apply the concepts learned. John Losey joins this episode of The Jody Maberry Show and shares his insight on how to use your content to tell a story. He effectively utilizes storytelling to communicate the Next Best Step Strategic Action Process in his book, The Pottery Panda.
During his episode, John hares how feedback from his reading community helped him develop a more engaging narrative through Peter, the protagonist of the book. By making the protagonist face unexpected challenges, he is able to keep the readers hooked. This makes the learning experience enjoyable and memorable. His approach illustrates the power of stories in strategic planning, enabling more people to connect and relate to the content. Storytelling is an essential tool for strategic planning. It helps individuals connect with others and effectively communicate complex ideas.
During this episode, you will:
Incorporating stories into strategic planning can make the process more engaging and relatable, helping people understand and care about the content. By transforming abstract concepts and complicated methodologies into relatable narratives, individuals can better grasp the lessons and strategies of strategic planning.
"Start with the end in mind."
Connect with John
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Episode Highlights
00:04:00 - storytelling can make planning more engaging and memorable, such as classic business fables like Who Moved My Cheese and The Five Dysfunctions.
00:06:25 - the "Next Best Step Strategic Action Process". Know your purpose and mission before starting the planning process and shifting focus from issues to success.
00:12:38 - start the planning process by picturing success and painting a crystal clear target to shoot for. He suggests an exercise called the silent picture exercise, where you imagine scenarios where your company is fully operating to its full potential.
00:13:49 - the purpose of the "Pottery Panda" book was to make it easy for people to access the next best step strategic action process.
00:19:12 - there were challenges writing the "Pottery Panda" book in a story and parable style while still carrying the model. He got feedback that made him realize he needed to make people care about the character Peter by having him run into unanticipated situations and dilemmas.
00:22:29 - a simple model for finding stories is to start with the end in mind, create crystal clear statements of the response you want your story to have, then list all the ideas and stories from your life that might relate to that outcome.
"The secret to my success has been that I ask more and I offer more."
After a recent webinar I received an email with great questions about taking a professional leap. They were interested in how I got started working with Lee Cockerell and asked if I could share advice for people looking to make a leap. While Cassie and I have out own unique perspective of what it means to take a leap, it lead to a great conversation addressing things that many people often wonder during a career change.
I was able to establish a working relationship with Lee Cockerell by reaching out with a specific offer. That specific offer eventually led to the creation of various projects, including the Creating Disney Magic podcast and Cockerell Academy. The key is recognizing the importance of being specific in your offer, testing the waters before committing, and maintaining good relationships with past employers and organizations.
Cassie and I both are no stranger to taking calculated risks. Don’t be afraid to ask for help or advice. And when you are reaching out to help someone else, remember that you are also going to help yourself. For example, my reaching out to Lee and making and offer I was ultimately benefiting from the insights shared in the podcast.
Take the time to craft tailored messages when you are reaching out to respected professionals. When you find the courage to take calculated risks and explore new horizons you will start uncovering unexpected lessons about the power of specificity and resilience.
"A no usually is a not right now, it doesn't mean no forever."
Episode Highlights
00:01:18
Jody shares how he ended up working with Lee Cockerell, which led to the creation of the Creating Disney Magic podcast, the Cockerell Academy, live events, and courses.
00:03:23
taking the leap has different contexts, including leaving a job or reaching out to someone influential. Know the importance of being specific and offering something of value to increase the chances of success.
00:07:48
Do not be afraid to ask for what you want, even if you fear rejection. They also discuss the importance of building relationships, following up, and maintaining a genuine connection.
00:11:45
Talk to people who have successfully made the leap in the same industry or field, and test the waters before making a full-time commitment to entrepreneurship.
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
"It does not work to make noise and get noticed without making an offer."
A recent conversation with Cassie Tucker and Lee Cockerell inspired me to reflect on two stories from my high school days. There were two different situations where I made big gestures without making an offer.
Did you know that having a happy ending is an opportunity for conversions in your business? It is important to make an offer when trying to get attention for your business. But it is about more than just drawing attention to the business. You need to make clear offers, only ask for one action, test offers, pay attention to customers, and add a sense of urgency.
In this episode, you will discover:
1. how clever marketing with no offer can be detrimental to business
2. the key elements of effective offers
3. why it is important to pay attention to customer needs when making an offer
My third story highlights just how confusing it can be when no offer is made. So here is my offer to you. Go to Jodymaberry.com and get on the email list. With emails, I can tell stories in a different way than I can in a podcast.
Episode Highlights:
[00:07:33]
People need to be told what you want them to do. It does not work to put out a podcast episode every week and never make an offer to somebody. How can we make better offers?
[00:09:43]
A lot of content should be driven towards value and adding value to the customer. Be clear about what you want people to do, and then just ask one thing. Don't make too many offers. Just make the one that's right for them. Testing and seeing what resonates and lands with your customers is really important.
[00:13:33]
Ask people first and pay attention to what the customers are saying before you create an offer.
[00:16:40]
Give people maybe two or three steps to take and just paint it out for them. Be very clear on what the next step is and what you want them to do.
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Cassie Tucker and I recently attended Podfest. Cassie returned to discuss the lessons we took away from our experience.
The first lesson comes from the current trends in the podcasting industry. AI assisting in streamlining tasks and podcast management. The importance of building community on your show. The emphasis on utilizing video was very prevalent. It is an exciting time to be podcasting.
Cassie presented on her first panel during Podfest, and a takeaway from her experience can applies to podcasting in general. Think about how you can get to the point quicker. You don’t want to lose people. You want to add as much value as possible. Be intentional and strategic about what you present and how. Lou Mongello is a proponent of speaking to one listen. You may have hundreds or thousands, but speak like the conversation is one-on-one.
The biggest theme we took away is to continue to ask, “how can I continue to add value to my audience.” Service is the number one objective. Money will follow. The most exciting thing about podcasting is the opportunities. You can automate. You can innovate. And you can serve your listeners.
If you want to see us utilize video content, let us know.
Resources
Lou Mongello Podcast: WDW Radio
Cassie Tucker Podcast: Marketing Happy Hour
Connect with Jody
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Quotes:
“If we can’t reach them, we can’t help them, if we can’t help them, we can’t build a relationship.” JM
Djuan Rivers is back again, and we are processing our recent Phoenix Club Cruise workshops. We were excited to have some great presenters, including Djuan.
Day one started with Mike Simmons presenting on Goal Setting. Mike provided a great definition of goal setting and the importance of the practical application to implement. The best takeaway is his GAME acronym. It stands for Goals, Actions, Metrics, and Execution. The best part: it can apply to any area of life: personal, business, etc.
Lee Kitchen followed with Storytelling. He shared a great story about Disney and his relationship with Salvador Dali. The partnership was the seed for projects that are finishing 50 years later. The workshop highlight was a great exercise that brought people from different areas together to develop something they couldn’t do on their own.
Workshop day two followed an excursion day. I kicked off this day myself with a session titled Timeline. The takeaway is identifying what is unique about your content. Once you know, you can distill everything in your mind into a logical pathway toward a book or a podcast to serve your audience.
Karen Anderson followed and covered the impact writing books can have. Karen is an expert at simplifying the process. In fact, she has Djuan seriously considering writing a book. If you’d like to see that happen, send Djuan an email djuan@djuanrivers.com and let him know.
The next workshop was a tag team effort between Djuan and I. We drew a parallel between national parks and theme parks and the stories they provide those who visit. Djuan brought it all home with his workshop explaining three principles he picked up over his 33 years with Disney. These three keys will help ensure you have happy employees, good retention, and satisfied clients and customers.
Overall, it was great to see how all of the workshops organically connected with each other. It provided lessons that build upon each other to see change.
Connect with Djuan
Connect with Jody
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Quotes:
“Your business needs to give stories to customers.” JM
Author Dan Miller and I recently visited the Wright Brothers National Monument in North Carolina. These are the ten lessons we learned as we reflected on our experience.
I am always amazed at the lessons you can learn about life and leadership. Often, they are in plain site. We just have to have eyes to see them.
Connect with Dan
Connect with Jody:
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Quotes:
“We made it here, what’s next?” JM
“It takes a lifetime to build a reputation. In an instant people ruin it.” DM