"It does not work to make noise and get noticed without making an offer."
A recent conversation with Cassie Tucker and Lee Cockerell inspired me to reflect on two stories from my high school days. There were two different situations where I made big gestures without making an offer.
Did you know that having a happy ending is an opportunity for conversions in your business? It is important to make an offer when trying to get attention for your business. But it is about more than just drawing attention to the business. You need to make clear offers, only ask for one action, test offers, pay attention to customers, and add a sense of urgency.
In this episode, you will discover:
1. how clever marketing with no offer can be detrimental to business
2. the key elements of effective offers
3. why it is important to pay attention to customer needs when making an offer
My third story highlights just how confusing it can be when no offer is made. So here is my offer to you. Go to Jodymaberry.com and get on the email list. With emails, I can tell stories in a different way than I can in a podcast.
Episode Highlights:
[00:07:33]
People need to be told what you want them to do. It does not work to put out a podcast episode every week and never make an offer to somebody. How can we make better offers?
[00:09:43]
A lot of content should be driven towards value and adding value to the customer. Be clear about what you want people to do, and then just ask one thing. Don't make too many offers. Just make the one that's right for them. Testing and seeing what resonates and lands with your customers is really important.
[00:13:33]
Ask people first and pay attention to what the customers are saying before you create an offer.
[00:16:40]
Give people maybe two or three steps to take and just paint it out for them. Be very clear on what the next step is and what you want them to do.
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
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Cassie Tucker and I recently attended Podfest. Cassie returned to discuss the lessons we took away from our experience.
The first lesson comes from the current trends in the podcasting industry. AI assisting in streamlining tasks and podcast management. The importance of building community on your show. The emphasis on utilizing video was very prevalent. It is an exciting time to be podcasting.
Cassie presented on her first panel during Podfest, and a takeaway from her experience can applies to podcasting in general. Think about how you can get to the point quicker. You don’t want to lose people. You want to add as much value as possible. Be intentional and strategic about what you present and how. Lou Mongello is a proponent of speaking to one listen. You may have hundreds or thousands, but speak like the conversation is one-on-one.
The biggest theme we took away is to continue to ask, “how can I continue to add value to my audience.” Service is the number one objective. Money will follow. The most exciting thing about podcasting is the opportunities. You can automate. You can innovate. And you can serve your listeners.
If you want to see us utilize video content, let us know.
Resources
Lou Mongello Podcast: WDW Radio
Cassie Tucker Podcast: Marketing Happy Hour
Connect with Jody
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Quotes:
“If we can’t reach them, we can’t help them, if we can’t help them, we can’t build a relationship.” JM
Djuan Rivers is back again, and we are processing our recent Phoenix Club Cruise workshops. We were excited to have some great presenters, including Djuan.
Day one started with Mike Simmons presenting on Goal Setting. Mike provided a great definition of goal setting and the importance of the practical application to implement. The best takeaway is his GAME acronym. It stands for Goals, Actions, Metrics, and Execution. The best part: it can apply to any area of life: personal, business, etc.
Lee Kitchen followed with Storytelling. He shared a great story about Disney and his relationship with Salvador Dali. The partnership was the seed for projects that are finishing 50 years later. The workshop highlight was a great exercise that brought people from different areas together to develop something they couldn’t do on their own.
Workshop day two followed an excursion day. I kicked off this day myself with a session titled Timeline. The takeaway is identifying what is unique about your content. Once you know, you can distill everything in your mind into a logical pathway toward a book or a podcast to serve your audience.
Karen Anderson followed and covered the impact writing books can have. Karen is an expert at simplifying the process. In fact, she has Djuan seriously considering writing a book. If you’d like to see that happen, send Djuan an email djuan@djuanrivers.com and let him know.
The next workshop was a tag team effort between Djuan and I. We drew a parallel between national parks and theme parks and the stories they provide those who visit. Djuan brought it all home with his workshop explaining three principles he picked up over his 33 years with Disney. These three keys will help ensure you have happy employees, good retention, and satisfied clients and customers.
Overall, it was great to see how all of the workshops organically connected with each other. It provided lessons that build upon each other to see change.
Connect with Djuan
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Quotes:
“Your business needs to give stories to customers.” JM
Author Dan Miller and I recently visited the Wright Brothers National Monument in North Carolina. These are the ten lessons we learned as we reflected on our experience.
I am always amazed at the lessons you can learn about life and leadership. Often, they are in plain site. We just have to have eyes to see them.
Connect with Dan
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Quotes:
“We made it here, what’s next?” JM
“It takes a lifetime to build a reputation. In an instant people ruin it.” DM
Cassie Tucker once again joins me as host and draws a parallel we can all learn from. As a former park ranger, I found that every park has two types of stories it tells: learned stories and earned stories.
Learned stories are the stories that we tell. It is the information provided to guests; the content we choose for them to learn and use to enhance their experience. Earned stories are the stories they discover for themselves while visiting us. These are the actives and actions they do and take that create their own experience to pull from. There is a strong connection between earned stories, even more so than learned, because it is their own.
As leaders, we can apply this to our own businesses. Learned stories are what you present to your clients. Earned stories are how people experience you and your business. As we approach our business with a “Park” mentality, we learn how to cultivate our client's experiences and foster the space for them to earn their stories. You can intentionally create an environment for people to encounter their own earned stories, which is a win-win for everyone.
Connect with Jody:
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Quotes:
“If you can help people earn their stories, they are the hero, and you are not. You don’t want to be the hero, because it’s not about you”
As is customary, Orlando Leyba returns to ask me three questions of his own. This episode has a little surprise: Orlando answers his questions, so you get a two-for-one deal.
First, why did you leave being a Park Ranger? Simply put, three things changed in my life. Not surprisingly, they cover a wide range of impacts.
Second, what is peace to you? If you have listened to this show for any length, you probably won’t be surprised at my answer. Can you guess?
Lastly, what is important in life? That is a big question, but the answer is surprisingly simple. What about you? What is important in life for you?
It doesn't matter if you are a comedian, or a podcaster; a satellite engineer, or a park ranger, there are themes in life that are universal. It is nice to see that on display today.
https://www.instagram.com/heylando/
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Most of us have a dream, but few people break from security to pursue their passion. Orlando Leyba did just that. A former satellite engineer turned comedian, Orlando shares his journey from working on CBS news to guesting three separate times on The Tonight Show with Jimmy Fallon.
Orlando experienced multiple career paths before discovering his passion for stand-up comedy. After participating in a local improv theater class gifted to him by his wife, Orlando began to focus his efforts on pursuing the path that resonated with him. Looking back, Orlando recognized a trend in his life. The entertainment industry had always been there, just on the periphery.
Once you discover what you are supposed to do, you recognize that your spirit talks to you and will show you what you are supposed to do. There is math in everything; a problem and a solution. You must identify the situation you are up against and determine what needs to be done. Don’t just settle for being where something happens. Find the environment that was designed for what you want to do and get in it. Do the work of helping the journey along, and the journey will start helping you too.
Surround yourself with people ahead of you as the journey opens those doors. There is a flow, an energy, to life. You give off energy. When you give off the right energy, you begin to see the flow to everything, where you can see and feel everything and how it is connected. The flow triggers good connection and interactions.
When you pursue your dreams, you have to understand there are parts of your journey you have control over and some you do not. Your content, how healthy you keep yourself, and what you do with the contacts you encounter are all within your control. Do what you can and connect to the flow. That is how you pursue your dream.
Connect with Orlando:
https://www.instagram.com/heylando/
Connect with Jody:
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Quotes:
“Your spirit talks to you and is like you’re in the right place, so all you gotta do is your part, you’re in the right place, you got here, you’re good, you made it, to the right place, now do the work for this place.” Orlando Leyba
I keep five notecards on my desk, each with a quote to help me keep my focus where it needs to be.
I replace two or three of those cards each year with new quotes. When I start the year with new quotes, I do an episode of The Jody Maberry Show with Jeff Noel to share the five quotes.
Here are my five quotes for 2023:
"Trade your expectations for appreciation." - Tony Robbins
"Do your best and forgive yourself." - Admiral Payne
"This is a wonderful day. I've never seen this one before." - Maya Angelou
"Don't get ready. Be ready." - Lee Cockerell
"Happy present moment." - Jeff Noel
In 2023, I choose quotes to help me focus more on today. I want to enjoy today more, give attention to priorities, get ready, and use today as best I can. So I selected quotes to remind me to stop getting distracted by what might happen tomorrow and enjoy today. Everything I need, I have with me today.
I've been doing the Five Things I Say to Myself cards for several years, which has worked well for me so far as it helps me give attention to what I think I need to work on this year.
Most of us use the New Year to set new goals or resolutions. Lee Cockerell recently told me something that changed how I view the beginning of the year.
"The New Year begins every morning" - Lee Cockerell
If something is good enough to start doing at the beginning of the year, it is good enough to begin on March 5th or a random Tuesday.
If something is enough of a problem, you should stop doing it as New Year's resolution; you should stop doing it tomorrow. Or today.
Understanding that the New Year begins every morning allows you to start over each day.
How refreshing to realize we get a new chance each day to start on new goals, rebuild a relationship, make new connections, and take care of our problems.