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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
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The Jody Maberry Show
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Now displaying: February, 2023
Feb 22, 2023

Cassie Tucker and I recently attended Podfest. Cassie returned to discuss the lessons we took away from our experience.

The first lesson comes from the current trends in the podcasting industry. AI assisting in streamlining tasks and podcast management. The importance of building community on your show. The emphasis on utilizing video was very prevalent. It is an exciting time to be podcasting.

Cassie presented on her first panel during Podfest, and a takeaway from her experience can applies to podcasting in general. Think about how you can get to the point quicker. You don’t want to lose people. You want to add as much value as possible. Be intentional and strategic about what you present and how. Lou Mongello is a proponent of speaking to one listen. You may have hundreds or thousands, but speak like the conversation is one-on-one.

The biggest theme we took away is to continue to ask, “how can I continue to add value to my audience.” Service is the number one objective. Money will follow. The most exciting thing about podcasting is the opportunities. You can automate. You can innovate. And you can serve your listeners.

If you want to see us utilize video content, let us know.

Resources

Lou Mongello Podcast: WDW Radio

Cassie Tucker Podcast: Marketing Happy Hour

Connect with Jody

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“If we can’t reach them, we can’t help them, if we can’t help them, we can’t build a relationship.” JM

Feb 15, 2023

Djuan Rivers is back again, and we are processing our recent Phoenix Club Cruise workshops. We were excited to have some great presenters, including Djuan.

Day one started with Mike Simmons presenting on Goal Setting. Mike provided a great definition of goal setting and the importance of the practical application to implement. The best takeaway is his GAME acronym. It stands for Goals, Actions, Metrics, and Execution. The best part: it can apply to any area of life: personal, business, etc. 

Lee Kitchen followed with Storytelling. He shared a great story about Disney and his relationship with Salvador Dali. The partnership was the seed for projects that are finishing 50 years later. The workshop highlight was a great exercise that brought people from different areas together to develop something they couldn’t do on their own.

Workshop day two followed an excursion day. I kicked off this day myself with a session titled Timeline. The takeaway is identifying what is unique about your content. Once you know, you can distill everything in your mind into a logical pathway toward a book or a podcast to serve your audience. 

Karen Anderson followed and covered the impact writing books can have. Karen is an expert at simplifying the process. In fact, she has Djuan seriously considering writing a book. If you’d like to see that happen, send Djuan an email  djuan@djuanrivers.com and let him know. 

The next workshop was a tag team effort between Djuan and I. We drew a parallel between national parks and theme parks and the stories they provide those who visit. Djuan brought it all home with his workshop explaining three principles he picked up over his 33 years with Disney. These three keys will help ensure you have happy employees, good retention, and satisfied clients and customers.

Overall, it was great to see how all of the workshops organically connected with each other. It provided lessons that build upon each other to see change.

Connect with Djuan

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Connect with Jody

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“Your business needs to give stories to customers.” JM

Feb 8, 2023

Author Dan Miller and I recently visited the Wright Brothers National Monument in North Carolina. These are the ten lessons we learned as we reflected on our experience.

  1. Persistence, experimentation and asking for help are key to success.
  2. Many give up because they fear failure and competition.
  3. It doesn’t matter how old you are; you still have more inside of you.
  4. The Wright brothers did something no one had done, took a small break and then did it again. They didn’t let off the gas.
  5. You don’t know what progress will come after you break a barrier.
  6. Get the right people in your corner.
  7. Innovation is contagious and births more innovation. The sharing of ideas is a powerful thing.
  8. The Wright brothers always wore suites. They were who they were, no matter where they were.
  9. Once you accomplish one thing, you can ask what else you can do.
  10. Innovation will always be built upon. Everyone has limits, and the next generation takes it to the next level.

I am always amazed at the lessons you can learn about life and leadership. Often, they are in plain site. We just have to have eyes to see them.

Connect with Dan

Website

Podcast

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“We made it here, what’s next?” JM

“It takes a lifetime to build a reputation. In an instant people ruin it.” DM

Feb 1, 2023

Cassie Tucker once again joins me as host and draws a parallel we can all learn from. As a former park ranger, I found that every park has two types of stories it tells: learned stories and earned stories.

Learned stories are the stories that we tell. It is the information provided to guests; the content we choose for them to learn and use to enhance their experience. Earned stories are the stories they discover for themselves while visiting us. These are the actives and actions they do and take that create their own experience to pull from. There is a strong connection between earned stories, even more so than learned, because it is their own.

As leaders, we can apply this to our own businesses. Learned stories are what you present to your clients. Earned stories are how people experience you and your business. As we approach our business with a “Park” mentality, we learn how to cultivate our client's experiences and foster the space for them to earn their stories. You can intentionally create an environment for people to encounter their own earned stories, which is a win-win for everyone.

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“If you can help people earn their stories, they are the hero, and you are not. You don’t want to be the hero, because it’s not about you”

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