Whether you know it or not, and whether you like it or not, other people are telling a story about you.
Here is an example, when my wife and I went out for dinner, we ran into a friend. Just the night before, we saw our friend's boss at an event.
When I mentioned seeing her boss, my friend said. "He's not a fan of people."
Whether he knows it or not, this is the story his employees tell about the boss when he is not around. He is not a fan of people.
Here is what you have to understand about the story people tell about you...there is an onstage story and a backstage story.
Backstage is your co-workers, your family, and your friends. People who know you when you are not performing.
Onstage, which includes social media and other parts of your story actively in front of people, you can craft a story that looks good. But what about people who know you when you are not performing. What do they say about you when you are not around?
What if you found out people were saying something about you like you are not a fan of people? Is that the story you want to be told?
Jeff Noel joins me to discuss how you can help shape the story people tell about you.
Jeff reminds us, the essence of you or your brand, is the first thing that comes to mind when someone says your name. If what comes to mind for people is out of alignment with what you want them to think, you have some work to do.
Lori Allen joined us last episode to talk about success. Now, Lori returns to ask me three questions.
What is your favorite book?
Creating Magic by Lee Cockerell. One of the best business books in the past 20 years.
QBQ by John Miller. When I was a park ranger, I had everyone who worked for me read this book.
The Goal by Eliyahu Goldratt . Most people don't know of this book. But there are some fantastic business lessons in the book.
Which National Park is your favorite? And which one would you bring your kids, too?
Glacier National Park is my favorite. It is my park. Yellowstone National Park is the park I enjoy taking my kids to. There is so much to learn and explore. And the chances of seeing wildlife is high.
If you could change one thing about the way you were raised, what would it be?
When I was a kid, my father had cancer. Maybe this is not directly tied to the way I was raised, it impacted the way I was raised. And no kid would want their father to go through what my father went through. So if I could pick one thing to change, it would be that.
If you are interested in starting your own podcast, join me in the Podcast Magic course.
Lori Allen and I have worked together for years on the Great Escape Radio Podcast.
Now, we have retired the podcast, but I wanted to share Lori's incredible story with you.
Lori begins by talking about why it is difficult to tell your own story. So many of us can promote someone else but have trouble sharing our own story.
We don't share our story because of the risk of being vulnerable and failing. Instead, we try to fit in by being like other people.
In this episode, you will also hear the unorthodox and surprising method Lori used to get a job.
Lori also shares the story of realizing there was a need in the marketing place and finding a way to solve the problem. Great Escape Publishing is the product of Lori understanding what people wanted and finding a way to provide it.
One of the best lessons you can learn from Lori is about what it takes to be successful. Success, quite often, is made by what you don't see. You see the fruit of success, not everything someone did in the background to make it happen.
Tesla recently introduced the Cybertruck. On the first day, you could do so, I pre-ordered a Cybertruck.
For the past 10 years, I have driven a Montero I paid cash for. Car payments are not something I have any interest in.
So why would I pre-order a Cybertruck?
First, I can say I pre-ordered a Tesla. If nothing else, it is worth $100 just to be able to say that.
Even better, from now until the vehicles are available sometime in 2021, I get to imagine what it will be like to own and drive a Tesla Cybertruck.
The biggest reason I pre-ordered the Cybertruck, is I plan on getting one. But there is more to it than getting a new car. If I am driving a Cybertruck, it means there are many things I did right between now and then.
Those are the best goals you can set. A goal in which you will have to become someone you currently are not in order to make it happen. If a goal doesn't stretch you, it may not be worth considering a goal.
For Tesla, for the next year, there are 200,000 people who get to say they have pre-ordered a Tesla. The word of mouth about Tesla to come from the pre-orders is priceless.
What can you do in your business that is different enough from other people so they talk about you?
In this episode, three people join me who went through the Podcast Magic course.
Mike Sizemore, Cory Carlson, and Melissa Detweiller ask me questions about podcasting and we discuss the opportunities created through a podcast.
What got me interested in podcasting and what did I hope to accomplish?
My first podcast, The Park Leaders Show, was originally going to be a blog. But Jared Easley showed me the light and I launched a podcast instead. The show was launched with the intent to keep me connected to parks, but it turned out to be so much more.
What are some of the opportunities created by podcasting?
For me, a whole new world has been created. My first podcast led to a second, which led to a third, and so on until I had 8 active podcasts. Also, I have done coaching and consulting, narrated audiobooks, got speaking opportunities, traveled the world, been interviewed for a reality show and so much more because of podcasting.
What was my biggest fear about podcasting?
At first, I didn't know where to begin. Then, once I recorded, my biggest fear was that my voice was bad.
What has been your greatest challenge in doing podcasts?
The three toughest parts of podcasting are editing, creating new content every week, and still being willing to do episodes when it feels like no one is listenting.
Was there a tipping point where you decided you were all in?
For the Park Leaders Show, it was episode 10. By then, I was getting connected to people I had not previously known and this helped created momentum. Personally, overall, it was the launch of Creating Disney Magic. Once this podcast was launched I was all in on podcasting.
Were there any interviews over the years that you regret?
No. There are some interviews that could have gone better. But I am grateful for every interview I have gotten to do.
If you are interested in starting a podcast, check out my new course Podcast Magic.
Steve Anderson returns to the show to ask me three questions.
Steve Anderson joins me to talk about his new book, The Bezos Letters.
While in Glacier National Park, Jeff Noel and I discuss the Minute in Nature videos.
This episode will give you an inside look at how I work through ideas to create content.
While sitting on a mountain pass, Jeff Noel and I discuss the rewards you can get from taking a risk.
Jeff Noel and I are going to take podcasting into the wilderness of Glacier National Park.
Scott Barlow returns to ask me three questions.
Scott Barlow joins me to talk about using your own unique strengths to find success.
Mike Brennan returns to ask me three questions.
Mike Brennan talks about creating something every day.
I sent down to talk with Park Ranger Shelton Johnson.
We may have broken LinkedIn. Mike Simmons joins me to talk about it.
Here are some lessons and observations from Podcast Movement in Orlando.
David Hancock returns to ask me 3 questions.
David Hancock joins the Jody Maberry Show to talk about the power of attending live events.
Don't get too comfortable. It is time to be a misfit.
Lee Cockerell, Dan Cockerell, and Jeff Noel join me on this episode of the Jody Maberry Show to answer questions from a listener.
Paul Klein asks me 3 questions on this episode of The Jody Maberry Show.
Paul Klein joins me to talk about pricing.