If you don't keep telling a story it will die. 

If you want your message to spread, you have to keep talking about it. 

Chances are, you need to apologize to someone. And if you do apologize, you will get it wrong. Most people don't apologize. And those who do, put forth a good effort but get it all wrong. There is an art to making an apology. It is so simple that most people just can't seem to get it right. 

There is an art to making an apology. It is so simple that most people just can't seem to get it right. 

Chris Brogan discusses the importance of apology in his book The Freaks Shall Inherit the Earth. Chris outlines the three aspects of a proper apology; acknowledge, apologize, and act. 

Chris Brogan also tells us if we are not apologizing, we are not trying hard enough. Growth and progress will offend someone as you try new things.