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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
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Now displaying: April, 2023
Apr 26, 2023

"When you know what success looks like, you can put energy into closing the gap."

Storytelling can create a lasting impact on people, making it easier for them to remember and apply the concepts learned. John Losey joins this episode of The Jody Maberry Show and shares his insight on how to use your content to tell a story. He effectively utilizes storytelling to communicate the Next Best Step Strategic Action Process in his book, The Pottery Panda.

During his episode, John hares how feedback from his reading community helped him develop a more engaging narrative through Peter, the protagonist of the book. By making the protagonist face unexpected challenges, he is able to keep the readers hooked. This makes the learning experience enjoyable and memorable. His approach illustrates the power of stories in strategic planning, enabling more people to connect and relate to the content. Storytelling is an essential tool for strategic planning. It helps individuals connect with others and effectively communicate complex ideas.

During this episode, you will:

  • Uncover the power of the Next Best Step Strategic Action Process for effective planning.
  • Discover how shifting your focus from issues to success can transform your business.
  • Learn the art of storytelling for engaging and memorable strategic planning lessons.
  • Realize the significance of putting connection before process in storytelling for a lasting impact.
  • Explore the Pottery Panda book and website resources for further inspiration and guidance.

Incorporating stories into strategic planning can make the process more engaging and relatable, helping people understand and care about the content. By transforming abstract concepts and complicated methodologies into relatable narratives, individuals can better grasp the lessons and strategies of strategic planning.

"Start with the end in mind."

Connect with John

https://intowisdomgroup.com/

The Pottery Panda

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

 

Episode Highlights
00:04:00 - storytelling can make planning more engaging and memorable, such as classic business fables like Who Moved My Cheese and The Five Dysfunctions.
00:06:25 - the "Next Best Step Strategic Action Process". Know your purpose and mission before starting the planning process and shifting focus from issues to success.
00:12:38 - start the planning process by picturing success and painting a crystal clear target to shoot for. He suggests an exercise called the silent picture exercise, where you imagine scenarios where your company is fully operating to its full potential.
00:13:49 - the purpose of the "Pottery Panda" book was to make it easy for people to access the next best step strategic action process.
00:19:12 - there were challenges writing the "Pottery Panda" book in a story and parable style while still carrying the model. He got feedback that made him realize he needed to make people care about the character Peter by having him run into unanticipated situations and dilemmas.
00:22:29 - a simple model for finding stories is to start with the end in mind, create crystal clear statements of the response you want your story to have, then list all the ideas and stories from your life that might relate to that outcome.

Apr 12, 2023

"The secret to my success has been that I ask more and I offer more."

After a recent webinar I received an email with great questions about taking a professional leap. They were interested in how I got started working with Lee Cockerell and asked if I could share advice for people looking to make a leap. While Cassie and I have out own unique perspective of what it means to take a leap, it lead to a great conversation addressing things that many people often wonder during a career change.

I was able to establish a working relationship with Lee Cockerell by reaching out with a specific offer. That specific offer eventually led to the creation of various projects, including the Creating Disney Magic podcast and Cockerell Academy. The key is recognizing the importance of being specific in your offer, testing the waters before committing, and maintaining good relationships with past employers and organizations.

Cassie and I both are no stranger to taking calculated risks. Don’t be afraid to ask for help or advice. And when you are reaching out to help someone else, remember that you are also going to help yourself. For example, my reaching out to Lee and making and offer I was ultimately benefiting from the insights shared in the podcast.

Take the time to craft tailored messages when you are reaching out to respected professionals. When you find the courage to take calculated risks and explore new horizons you will start uncovering unexpected lessons about the power of specificity and resilience.

"A no usually is a not right now, it doesn't mean no forever."

Episode Highlights

00:01:18

Jody shares how he ended up working with Lee Cockerell, which led to the creation of the Creating Disney Magic podcast, the Cockerell Academy, live events, and courses.

00:03:23

taking the leap has different contexts, including leaving a job or reaching out to someone influential. Know the importance of being specific and offering something of value to increase the chances of success.

00:07:48

Do not be afraid to ask for what you want, even if you fear rejection. They also discuss the importance of building relationships, following up, and maintaining a genuine connection.

00:11:45

Talk to people who have successfully made the leap in the same industry or field, and test the waters before making a full-time commitment to entrepreneurship.

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

 

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