In preparation for an upcoming trip to Nashville, I decided to order some new business cards. I know there are people who don’t order business cards. That is fine. I also know at least one person who will not accept business cards. That is fine too, even though it can be a little awkward. But I can think of one situation when I ran out of business cards and decided not to order new ones. Who needs them, I thought. Then I gave a presentation for a home builders association. After I was done, I had someone tell me they wanted to talk about doing some work for them. They asked for a business card so they could follow up. I did not have a card, and I never heard from them. A business card is a simple, cheap way not to let that happen again. Some people like business cards and I want to make it as easy as possible for them to contact me. If 99 of your cards are thrown away, but the 100th person follows up with you, isn’t it still worth it? I think so, and I wanted to get some cards made for my trip to Nashville.
I ordered the cards through Moo.com because I have always been impressed with the quality of their products. This time, I got bold and ordered square business cards. More likely to get throw away I thought, but also more likely to stand out. So I quickly designed the front of a new card in Canva, uploaded my logo for the back of the card and submitted my order.
The cards arrived a few days later, and I was excited to open them. As soon as I slide the square white card out of the box I realized I had made an error. The logo on the back of the card was not centered. There was no way I was going to give those cards out to people. I was lamenting my error to Scott Barlow when he suggested I contact Moo. He claimed they had an outrageous satisfaction policy. Not a chance, I thought. This was my error and Moo was not likely to help out.
I was curious enough to check the website. On the Moo website, I found what they call the Moo promise, which is;
We've never thought 'satisfaction guaranteed' was the most inspiring phrase. We'd like you to be satisfied of course, but we'd prefer it if you were absolutely thrilled beyond words with your order. We take great pride in our work, and we want you to feel the same about yours. So, even for the tiniest of typos, we’ll move heaven and earth to make sure you get exactly what you want – or your money back!”
My call with Moo proves they back up their promise. They do make sure you get exactly what you want.
Here are the three things you can learn from the exceptional service Moo delivers on the phone;
If you would like to try Moo, you can get 10% off your first order by clicking here.
Lee Cockerell is the former Executive Vice President of Operations for Walt Disney World. Lee joins the Jody Maberry Show to offer lessons from Disney you can apply to your business.
"It's not the magic that makes it work; it is the way we work that makes it magic."
In this episode, Lee explains what it looks like for small businesses and entrepreneurs to create magic. Creating magic is easier than you think it will be. Have a great website, answer your phone, return calls, look professional are just some of the simple things Lee offers as a way to create magic.
If you want to figure out how to create magic, get feedback from customers, colleagues and friends. Feedback will help you figure out what you do best and where you need to improve.
Lee also explains why a podcast is an important tool to mobilize your message. And if you want to master your message, Lee suggests you study and practice. First learn, then practice, and then teach to master your message.
Lee's Podcast = Creating Disney Magic
Lee's Books = Creating Magic, The Customer Rules, Time Management Magic
Lee Cockerell on Twitter = @LeeCockerell
Other Resources mentioned;
Out West by Dayton Duncan
Dealing with Anxiety episode of Creating Disney Magic Podcast
When I was a park ranger, I had the opportunity to help a lady who was camping solo for the first time since her husband died. Her grand adventure took an unfortunate turn when she was not able to set the tent up by herself. In 20 minutes, I was able to set her tent up, and in the process, I learned some lessons on how you can be a park ranger to your customers.
Here are the points you need to remember from this story so you can be a park ranger to your customers.
If you can apply those five lessons into your business, you will be strutting around like a park ranger. And you will serve your customers better.
Do you ever wonder if there is a magic formula for marketing? Should you just copy what other people are doing? How do you stand out?
In this episodes, Mike Kim will explain how you can market yourself like no one else can. Mike Kim is a marketing consultant, communications strategist, and copywriter. After a couple of career pivots, Mike has set himself apart by leveraging his personal story to connect with other people.
During this interview, Mike Kim will give you the exact steps he uses with his clients to market yourself like no one else can. The key to marketing yourself is to uncover the elements of your story that make you unique.
If you want help setting yourself apart from the crowd, check out Mike's Brand You Blueprint. The Brand You Blueprint will give you a strategic overview on what it takes to a fun, fulfilling, and profitable personal brand business. You can get the Brand You Blueprint here.
Mike's Twitter = @MikeKimTV
Mike's website = mikekim.com