When you develop and create content, there is an important lesson we all must learn. In 2019, I had an unexpected chance to speak at the 2019 Copywriting Academy Live Event. This experience reinforced to me the necessity of knowing your content and having a reservoir of stories that you can pull from at any moment.
For the Copywriting Academy Live, I was able to go from coaching to speaking with only seven words on the confidence monitor. This is the recording of that event. From a list of seven words: Outhouse, Ranger Pants, Interpretation Formula, Swap, Cub, Voice and PLS to a 30-minute extemporaneous talk. How do you think it went?
No matter your medium, these tips will ensure your content is relevant, well-formed and ready for delivery whenever you need it.
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Jeff Noel is an establishment here at the Jody Maberry Show. He is also a talented podcaster in his own right. After celebrating 100 episodes, he is sharing his wisdom on the process of wrapping up his first show, If Disney Ran Your Life.
From recording the first episode in Kuwait City to being on-site in Glacier National Park, one thing that has been foundational for If Disney Ran Your Life is intentionality. From time frame to topics, Jeff had a clear vision of what he wanted the show to be.; this allowed him to stay the course and not let habit or comfort tempt him to take it further than planned.
Another remarkable strategy that Jeff put in place is intentionally not dating the conversations with current events. Not only has this allowed If Disney Ran Your Life to be focused and a consistent beacon in an ever-changing environment, but it has also allowed it to rise and be relevant today, tomorrow, and for years to come.
The growth that Jeff found along the way has allowed him to transition this amazing show from actively recording to continuously relevant. Hopefully, in the future, we might even see a book of the same title.
Resources:
If Disney Ran Your Life Podcast
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Bob Burg, the author of The Go-Giver, is back again for our traditional three questions follow-up episode.
I always enjoy the questions guests bring to the table and Bob did not disappoint. How did I get my start in business? Would you believe that working in parks was the bridge between two degrees and my love of finances and marketing?
What do I find most rewarding? I have the opportunity to work with amazing individuals and partner on fantastic projects. But there is something even more rewarding, and I’m going to unpack that for you.
How did you and Lee Cockerell get connected? Surprisingly, it was the result of a cold call, a family connection, and nearly standing him up…and we are still working together today.
If you have wondered about any of these questions, you will enjoy our conversation.
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Bob Burg, author of The Go-Giver, joins me to dissect the difference between being a go-getter, a go-giver, and a go-taker.
The Go-Giver is one of the top 5 business books I recommend. When we are driven by metrics and goals, it is easy to lose sight of the importance of relationships. All things being equal, people will do business with those they know, like, and trust. If it is a close race, a personal relationship or connection will win out, because people know it is in their best interest to work with someone they can rely on.
The good news is, as Bob so eloquently shares, there is no division or dichotomy between being focused on people and having goals. People don’t buy from you because of your metrics, but your metrics will help you set a path to helping as many people as possible. A go-giver is someone who is laser-focused on providing immense value to others.
Resources:
The Go Giver – by Bob Burg and John David Mann
Connect with Jody:
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