"The most important thing is the conversation that you're having with your guest. It is way more qualitative than it is quantitative."
Episode Highlights
[00:01:59] Discovering the efforts of running a complex amusement park and creating a seamless guest experience
[00:04:08] Utilizing formal education and experience to help elevate guest experiences.
[00:07:37] Impact of Ron Logan, Disney legend and professor.
[00:14:54] Guest enthusiasm should not exceed employee enthusiasm.
[00:20:14] Stepping stones to success and fulfillment.
[00:25:12] A Hospitality Mentality Book; best way to start is by building a service culture.
Order the Book The Hospitality Mentality
http://www.attractionpros.com/
http://attractionpros.com/category/podcast/
https://www.linkedin.com/in/joshualiebman
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
The Hospitality Mentality
Josh Liebman has been immersed in the world of hospitality, tourism, and attraction spaces for over 18 years. He brings his vast experience and expertise for a conversation around creating raving fans through your guest experience and this new book, The Hospitality Mentality. Josh has seen it all, starting from his early days working as a ride operator at the prestigious Cedar Point amusement park, and is here to shed light on the power of hospitality in any field.
Josh has used his vast experience to build customer service training programs. As demand for Josh's expertise grew, he saw an opportunity to have a macro impact on his industry. So, instead of working for one park at a time, he started consulting for many, helping implement his ideas and elevating guest experiences across the board.
Applying the principles of exceptional customer service and guest experience can have a transformative impact, even in unexpected industries like child support call centers. By adopting a mindset that values empathy, responsiveness, and resolution, leaders can create positive outcomes and build strong relationships. As early as chapter one of Josh's upcoming book, he highlights the importance of getting rid of customers and focusing on building a service culture.
One essential aspect of a hospitality mentality is effectively resolving service failures and complaints. Josh emphasizes the significance of embracing these situations as opportunities to build trust, demonstrate genuine care, and turn a negative experience into a positive one. By nurturing a culture that prioritizes outstanding service, organizations can create an environment where employees are motivated to exceed expectations and deliver memorable experiences to clients or customers.
Make sure to listen to the full conversation with Josh Liebman for even more on the power of a hospitality mentality and its potential to transform industries.. Remember, a little bit of hospitality can go a long way in making a difference.
“Quit goofing around and start working on your own stuff."
Episode Highlights
[00:02:05] Cockrell Academy and unfinished book project.
[00:03:59] Prioritizing personal projects over client work.
[00:07:09] Email works for words of encouragement and accountability.
[00:10:55] rite a standalone book before pursuing a series
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Why Won't Jody Maberry Finish Writing His Book?
In our previous episode, Lauren Gaggioli joined for a conversation about the value of understanding SEO. And guess what? She's back again, this time to ask me three questions the challenges of entrepreneurship and personal projects. Her questions lead to a reflective conversation about the struggles of maintaining focus, prioritizing tasks, and the importance of pushing ourselves to achieve our goals.
Three questions we address:
As entrepreneurs, it can be easy to get caught up celebrating accomplishments. The reality is that it is in the valleys where the real growth happens and we all need to take time to share the challenges and obstacles we face. It is from these experiences that we can truly connect and learn from each other..
For example, I continue to struggle finishing my book, guilty of making excuses and prioritizing other tasks instead. Sometimes, we forget to amplify our own voices and need others to remind us of our worth. There is a lot of power of encouragement. Let's take a moment to uplift each other and show support for our fellow entrepreneurs, authors, and dreamers.
After you finish listen to this episode, send me an email with words of encouragement and support. It’s a great idea to hold myself accountable, keep him on track, and stay motivated. Your emails will serve as a reminder of the impact my work has on people and the importance of completing this book.
Thank you for your continued support. I can't wait to hear from you!
"Not only had I figured out how to get them to the site, I'd figured out how to convert them to paying clients"
Episode Highlights
[00:01:39] How a boring topic turned out to be exciting and valuable
[00:06:00] SEO is important for websites to succeed in Google search; focus on key actions to be effective.
[00:10:00] Language matching is crucial for Google search. Using different language isolates users and hinders connection. Linguistic mirroring signals intent and empathy.
[00:12:06] Lee's website had a search problem with traffic. Visitors should enter through specific pages, not the homepage. The user experience needed improvement.
[00:15:53] Highly recommend new free course on DIY website audit, uncover hidden issues and improve user experience.
[00:19:37] The real magic happens when someone hits your optimized sales page. 1% statistically convert and you make money off strangers. Cracking online sales funnel; building community.
[00:23:48] Each page is a sales page for a trail guide. You can sell individual guides or bundle them together.
Connect with Lauren
LinkedIn - https://www.linkedin.com/in/laurengaggioli
Instagram - https://www.instagram.com/laurengaggioli
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
While SEO may sound dull and technical, understanding search engine optimization basics can make a tremendous impact on your online presence. However, Lauren Gaggioli, joins to explain why it is essential for getting your content discovered by the right audience and driving organic traffic to your website.
Lauren stumbled upon SEO while trying to solve her own problems in the world of education. As she dug deeper into the subject, she realized its immense potential for solopreneurs and small businesses like hers. Lauren's passion and expertise eventually led her to conduct a website audit for Lee Cockrell, revealing the power and limitations of consistent good content in the SEO realm. That was when I knew I needed to have her on the show.
SEO provides an incredible opportunity for small businesses to compete and thrive in the online space. With a little bit of effort and the right strategies, you can leverage it to reach your target audience and connect with potential customers. Creating good content consistently is crucial, but it's not enough on its own. By combining a strong content strategy with SEO principles, you can maximize the visibility and reach of your content, ensuring that it reaches the right people at the right time.
If you've ever found SEO to be boring or overwhelming, this episode will change your perspective. Take a listen to our conversation around SEO and uncover its secrets to success. Get ready to take your online presence to new heights with the magic of search engine optimization.
Valerie Cockerll returns to turn the tables and ask me three questions. She came prepared with questions that really challenged me to reflect on some of my own experiences. The conversion ends discussing the impact of our mom's teachings and how they have influenced the approach to our careerers. This is a great one that really hits on the impact of meaningful relationships and making a long term investment in others.
Some of the key takeaways from this episode:
In a world that often focuses on short-term gains and instant gratification, it's important to take a step back and consider the value of investing in others. Whether it's in the workplace, personal relationships, or even within our families, the act of investing in others has the power to create a brighter future for everyone involved.
This episode reminds us all of the significance of investing in others, not just for personal growth but also for the collective betterment of society. Take a listen and consider how you can make a positive and lasting impact in the lives of those around you.
Order the book - Manage Like a Mother
Email - valerie@cockerellconsulting.com.
LinkedIn - Connect with Valerie
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Episode Highlights
[00:01:28] Women come more prepared for interviews.
[00:04:45] Parenting is a rewarding investment; kids mimic good behavior.
[00:08:00] Genuine interest, empathy, and understanding in work.
[00:11:22] Finding purpose during the pandemic.
[00:14:24] Never take anything for granted; everlasting appreciation.
[00:16:27] "Book: Manage Like a Mother” offers leadership lessons