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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. With a mix of storytelling, lessons, and occasional guests, Jody will help you master and market your message.
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The Jody Maberry Show
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Now displaying: Category: general
Oct 6, 2021

It’s that time again. Cassie Tucker returns to bring three questions of her own creation to the table. Full disclosure, I do turn the tables on her towards the end.

First, what is your favorite national park and why? This is a pretty easy question for me, but it is a tie. It all depends; are you looking for scenic views or majestic wildlife?

Second, outside of the podcasts you and your clients have, what is your favorite podcast? I have a few. Would it surprise you to learn that one of them actually has five-hour episodes, and I listen to the whole thing? It’s that good.

Lastly, What is one of the biggest mistakes you see made in podcasting, and how can podcasters correct it? The biggest mistakes boil down to follow-through and how you interact with your listener…but you will have to listen to hear the specifics.

Resources:

Cassie Tucker Instagram

Connect with Jody:

www.jodymaberry.com

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Sep 22, 2021

Influence can open more doors for you than a title can. 

To illustrate the power of influence, I share a fun story from my time as a financial analyst at a commercial bank. 

Yes, I was a bit devious, but it was all in good fun. 

Listen to the episode to hear the incident that could have gotten me fired. The takeaway from the episode is to focus on influence. 

Don't worry about a big title. Don't worry about likes and comments on social media. Focus on people. And as you build relationships you will get more influence. 

Once you have influence, the rest will take care of itself. 

Sep 1, 2021

We are live from Kansas City, MO where I have the pleasure of attending Tanner Brock’s first live event. You may remember when I mentioned Tanner Brock is the person that makes me glad to do what I do. Mike Simmons, the host of the Catalyst Sales Podcast, is also with us.

Tanner has an amazing story. He started out working in a warehouse, never rising above the status quo. So how did Tanner go from not shaving and never tucking in his shirt to putting on a live event? The thing that set Tanner apart was his ability to ask good questions and apply the feedback he received. By investing in relationships that could be fostered and grown, he created a sense of accountability that allowed him to grow.

No matter who you are, you possess the power and potential to impact others. You don’t know who is listening as you share your struggles and your stories. Sharing your journey can lead to life changes in others. Seek wisdom and pass it on. Be a lifelong learner and share what you learn with those around you. 

Resources:

Changing Discourse Podcast

Connect with Jody:

www.jodymaberry.com

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Aug 25, 2021

It’s that time again. Whenever I have the pleasure of interviewing a guest, I always have them back for a role reversal. JeffBrown returns to ask any three questions of his choosing.

First, have you seen Werewolves within? Also, can you clarify the difference between a park ranger and a forest ranger? This may seem like a simple yes or no answer, but you’d be surprised to learn the answer involves a reality show and unpacking how to differentiate between park and forest rangers.

Second, you host multiple podcasts. What is your favorite aspect of podcasting? (And which is your favorite?) I’ll give you a hint. The first part is an easy answer for me and has to do with the messages on the shows I host. The answer to the second part may or may not surprise you.

Lastly, you are always reading at least three books at any given time. One business book. One Self Development book. And one book purely for entertainment. If you were to recommend one book in each category, what books would you recommend? Well, you will have to listen to find out.

Resources:

Creating Disney Magic by Lee Cockerell

Books by Jim Rohn

Breaking Blue by Timothy Egan

Connect with Jody:

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Aug 18, 2021

If you have been listening to the show for a while, you may be familiar with the name JeffBrown (and you know why it needs to be said in one breath). Jeff is the host of the Read to Lead Podcast. He is here discussing his new book, Read to Lead.

Jeff has been working on his podcast for eight years, and over that time, he has interviewed a few amazing authors. Jesse Wisnewski approached Jeff with a book idea he had previously pitched to a publisher. They rejected it due to a lack of platform. Jesse's initial idea, The Readers Edge, resonated with Jeff. Jeff joined the project, which they renamed Read to Lead, and the rest is history.

We have all heard that knowledge is power. And knowledge has long been associated with books and reading. As Jeff explains, one of the most powerful things about reading is the ability to gain a modicum of functional mastery on a topic by reading five books on any given topic. The idea that you can pick up a book for twenty bucks and walk away with someone’s expertise is astounding. No wonder we equate reading with power.

We live in a time where there are many ways to assimilate books. In addition to hard copies, we also have digital and audio formats. Different books call for different mediums. Audiobooks are great for entertainment and books meant to change how you think. However, books that we want to retain and understand on a deeper level are better digested in traditional print. There is something special that happens mentally and spatially when we read physical books. It impacts our retention and comprehension.

Jeff offers a few tips for getting the most out of the books that you read. First, challenge yourself to pick up a physical copy and read. Second, use the Pomodoro technique to help you focus, reading for 25 or 50-minute increments. Then start a new Pomodoro and make your notes. Third, try listening to an audiobook at 1.75 speed while reading along in the physical book. It will allow you to read quicker and retain more. Last, teach what you are learning to others. Teaching helps you to synthesize what you have learned, so you retain and comprehend more. 

Resources:

Readtoleadbook.com

Read To Lead Podcast

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Aug 11, 2021

My family and I just wrapped up our stay at Glacier National Park. We had the pleasure of staying at the Granit Park Chalet during our stay. After arriving home and processing our trip, I have six lessons I learned from this trip that I am sharing with you. Jeff Noel is returning today to go over those lessons with me.

  1. Don’t do the work of a mule. There are some things you don’t need to be the one doing. Identify if there is work that you should not be doing. If you find something, figure out who can do it for you.
  2. Enjoy the present moment. The moment you are in right now is important; enjoy it. Challenge yourself to make it last a little stronger and a little longer.
  3. Eventually, you have to teach what you have learned. Why do we learn if not to teach others? 
  4. Leaders create more leaders. Set someone else up to be the first to see and discover.
  5. If you focus on the priorities, the rest doesn’t matter. We are prone to worry and think about a lot of things that don’t matter. They may look like they do, but they really don’t. Focusing on your priorities will help you focus on what really matters.
  6. Last, you can serve the servers. There is no reason we can’t make sure that those who serve us are served as well. Do something nice for the people who serve you. Make it your purpose, that you want to be a bright spot in their day.

Jeff also made a point that is worth mentioning. Practice, over time, creates compound interest. Anything you practice, over time, gets easier and more like second nature; like taking a family vacation and coming away with life lessons. 

Connect with Jody:

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Aug 4, 2021

Jill Young is back for our traditional follow-up podcast, where I have my previous guests return to ask me three questions of their choosing. Now, the difference of having a coach doing the asking is pretty evident by the questions she asks. Take a look.

You have had multiple podcast shows what is a story that one listener shared with you that you knew your podcast changed their life? I can’t answer this question without sharing Tanner’s story. Hands down, it is the first one that comes to mind.

Second, how in the world did you become a financial analyst? I know I may come across as entrepreneurial, but if you are good with numbers, it’s hard not to get pigeonholed as the numbers guy. You’ll hear what I mean in my answer.

Lastly, Jill asks what makes a great podcast partner? I have been honored to work with a lot of different partners on multiple podcasts, and one element remains true across the board. And remember Tanner from earlier; he plays a part in this one too.

This episode took a slight detour from our normal three-question follow-up, but I think it was a bonus. Curiosity is an advantage, and as we learn to ask great questions, we can get beyond the surface and explore the deeper levels in most areas.

Resources:

LinkedIn - https://www.linkedin.com/in/eoscoach/

Website - https://www.eosworldwide.com/

Traction: Ge a Grip on Your Business by Gino Wickman

Who Not How: The Formula to Achieve Bigger Goas Through Accelerating Teamwork by Dan Sullivan

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

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Jul 28, 2021

Jill Young, author and head coach for EOS Worldwide, explains what the Entrepreneurial Operating System is and why teaching helps us to internalize concepts fully.

Jill grew up as part of an entrepreneurial family. Her first coaching opportunity was in a daycare setting for 4 and 5-year-olds while she was in high school. Jill is now an author and owns her own coaching company, in addition to the work she does with EOS Worldwide.

Many people benefit from having a coach, especially those who are high performers. Often, a coach creates a space for exploring options, solutions, and possibilities. Coaches do this by creating a place for visionaries to be heard. A coach may sometimes have to be the one to provide feedback in a truthful and direct way. More times than not, the solution or next step needed is clear. They just haven’t seen it yet.

Individuals can benefit from coaching. Companies, especially those of an entrepreneurial nature, can benefit from finding their operating system; their entrepreneurial operating system to be exact. EOS is a simple set of business tools designed for companies to help them evaluate and develop three key principles, starting from their leadership down: Vision, Traction, and Healthy. With over 11,000 implementations worldwide, EOS is helping companies from 3-200 team members move toward their highest goals.

Resources:

LinkedIn - https://www.linkedin.com/in/eoscoach/

Website - https://www.eosworldwide.com/

Traction: Ge a Grip on Your Business by Gino Wickman

Who Not How: The Formula to Achieve Bigger Goas Through Accelerating Teamwork by Dan Sullivan

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Jul 21, 2021

Mike Kim, the author of You are the Brand and my personal friend, returns for our three questions follow-up episode.

Mike does not disappoint with his questions today.

What have you learned in the last year that you wish you knew three years ago? It’s not so much about learning a new skill, so much as I wish I had known how well something was going to do so that I could have started it three years earlier.

What is giving you the most energy right now? I’ll give you a hint – two things that I was forced to abstain from for the past year.

This last one is probably one of the most unique questions I’ve been asked. If you could have a plane write anything in the sky for the world to read, what would you have them write? This was a surprisingly easy answer. Just two words, no question about it. What about you?

Connect with Jody:

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Jul 14, 2021

I am excited to have Mike Kim, a business coach, marketing strategist, author, and most importantly, a personal friend, joins me as we take a look at his new book, You Are the Brand.

Mike and I met many years ago, and over the years, it has been an honor to watch the content of his new book, You Are the Brand, develop and refine over time. Often, we see people at the end of their journey, once they have it all figured out. It is important to remember that the good you see them doing now is because they have gone through the process, finding what works and what doesn’t.

In today’s world of social media and influencers, people tend to fall into two categories: Those who attempt to portray what they feel people are looking for and those who overshare for the sake of transparency. What we all need to understand is that we are our brand. Attention isn’t owed; it is earned. Ask yourself if what you are putting into the world can serve as a campfire for your target audience? Is it a beacon of light? Is it a place where people can gather and share stories? People want to see the journey and the hope at the end of the line. You build a brand by sharing true stories unique to your point of view.

How do you find your point of view? Ask yourself three questions: What ticks you off? What breaks your heart? What is the big problem you are trying to solve? Answer these questions, and you will have your unique point of view that will give life to your brand.

We are not goods. We are not cattle or pottery to be stamped with a brand. Your personal brand is a mix of your ideas, your expertise, your reputation, your message, and your personality. Your brand is what people know about you before you arrive in the room. Branding is not about image, it is about identity. As you narrow in on who you are and what you bring, you will begin to see a clear picture of what your brand truly is and has the potential to be.

Resources:

https://youarethebrandbook.com/

mikekim.com

Brand You Podcast

Youtube

Instagram

Twitter

LinkedIn

Connect with Jody:

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Jul 7, 2021

Do you suffer from FOMO? I do. That isn’t some weird disease or condition. It stands for Fear Of Missing Out. I recently when on a month-long trip to Florida with my family. When we left, I had intentions of recording multiple podcast episodes and working on my book. But at the end of the day, the month ended without me doing much along those lines.

Did I miss out on an opportunity? Some would say yes. But I say no. See, I know my priorities and what is important to me. Time with family… is my priority; that is what I am afraid of missing out on.

When you know your priorities and what is truly important to you, FOMO can help you capitalize and seize the moments that truly matter to you. Don’t let our social media, marketing-driven world tell you what you are missing out on. You define that for yourself.

Connect with Jody:

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Jun 30, 2021

Djuan Rivers, soon to be French Ex-Pat, is back again and asking three questions that he is dying to know.

What about customer service annoys you the most these days? Rude people, long lines? I’ll give you a hint, it’s not even sitting on hold for six hours…it’s worse.

If you can be any person or object that represents something 300 years from now, what would it be? My answer may surprise you…but it also may not. I promise it is not what you expect.

Finally, you win the lottery worth 500 million dollars. What do you do with it? Besides run around the room like a crazy person? I have an idea, as I am sure you do. The sneaky follow-up question will get you through. It got me.

If you were sitting with Djuan and he asked you these questions, how would you respond?

Resources:

Follow Djuan on Instagram: @djuanworldtraveler

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

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Jun 23, 2021

Djuan Rivers, newly retired former VP of Disney’s Animal Kingdom, is sharing not only his unbelievable stories of travel and adventure but also his secret to living an adventurous life while having a successful career.

Coming from a legacy at Disney, Djuan started his journey in a confectioners booth on Main Street in the Magical Kingdom and ended up with his name on a window in the same area. This didn’t happen overnight but through sacrifice and excellence over a 30-year career. Even while leading and doing a job in such a way that Disney will never be the same, Djuan still managed to wing walk, climb mountains, and swim with sharks.

You don’t have to choose either a successful career or an adventurous life. They are not mutually exclusive. It does take planning, sacrifice, and trust. Both endeavors require focus. You have to build and equip the team around you to be the best at their jobs. A good leader equips their team by empowering them to do their best and learn from their failures. You will develop into your full potential by trusting those around you to develop in theirs

Building an atmosphere of trust is necessary. That trust can only be attained by pouring into those under you and reproducing values and excellence in them. When you support your team by doing your job, they can support you by doing theirs.

Connect with Jody:

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Jun 16, 2021

Matthew Luhn, the author of The Best Story Wins, is back again for the standard three questions follow-up episode.

It’s always fun to see what questions my guests will come up with. Matthew had a fun take. What is one of the first movies that you saw in a theater? I’m not sure it is the first, but I will say, as a result, I still have a soft spot for Reese’s Pieces and Drew Barrymore to this day.

Who is your favorite voice actor? This question hits close to home, having done 1500 podcast episodes and 3 audiobooks myself. I immediately think of three individuals, one of which has a voice that can bring my granny from the kitchen.

Lastly, who is the Pixar character to whom you most relate? That one is easy. Because we both have had adventurous jobs in our past, have had to figure out ways to use our abilities to help others in the background and most importantly, balance putting family first even while helping everyone else.

If you have wondered about any of these questions, you will enjoy our conversation.

Connect with Jody:

www.jodymaberry.com

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Jun 9, 2021

Matthew Luhn, author, and writer is known for Pixar movies such as Toy Story and Cars, is sharing the importance of using stories to communicate and build a brand.

Whether you are a writer or are in the business arena, you depend on stories more than you know. There is no difference between a presentation or a pitch, be it a business idea or a movie concept. You must hook your audience in the first seven seconds and have a clear takeaway for them at the end. A hook will get someone into the idea you are presenting and the takeaway will make it real to them.

It isn’t complicated to use a story. Every story possesses two key ingredients. First, they have a beginning, a middle, and an end. Second, there is a hero on a journey. It isn’t as simple as pointing out success and achievement. The greatest hero’s fail more than they succeed. Sharing obstacles makes you relatable and authentic, which enables your listener to engage in your story. It’s ok to be a real person.

Whether you are telling a story or making a presentation, don’t just seek to entertain. Change and inspire your listeners.

Resources:

Matthewluhnstory.com

twitter.com/matthewluhn

The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond by Matthew Luhn

Connect with Jody:

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May 5, 2021

I have had the pleasure of helping to record and produce four audiobooks over the past few years. In the process, I have identified key steps when it comes to streamlining the process. Here are eight steps to recording your first audiobook.

Step 1  Record it. There are a few different strategies for this step, and I’ll unpack those for you.

Step 2  Edit. Whether you do it yourself or outsource it, it is a necessary step.

Step 3 Quality Control and Review. Get a friend to listen, read, and note any errors.

Step 4 Make the Changes. Go back and make the changes. There is one vital piece, and I’ll share that with you.

Step 5 Have someone else listen to it. Another round of edits can make all the difference.

Step 6 Add something, not in the written version. Listeners love an easter egg.

Step 7 Run it through auphonic.com.

Step 8 Submit it to ACX.

It is a long process, and there are many sub-steps within each piece. With this outline, you will save yourself lots of time in the long run.

Resources:

auphonic.com

ACX

Connect with Jody:

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Apr 28, 2021

When you develop and create content, there is an important lesson we all must learn. In 2019, I had an unexpected chance to speak at the 2019 Copywriting Academy Live Event. This experience reinforced to me the necessity of knowing your content and having a reservoir of stories that you can pull from at any moment.

For the Copywriting Academy Live, I was able to go from coaching to speaking with only seven words on the confidence monitor. This is the recording of that event. From a list of seven words: Outhouse, Ranger Pants, Interpretation Formula, Swap, Cub, Voice and PLS to a 30-minute extemporaneous talk. How do you think it went?

No matter your medium, these tips will ensure your content is relevant, well-formed and ready for delivery whenever you need it.

Connect with Jody:

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Apr 21, 2021

Jeff Noel is an establishment here at the Jody Maberry Show. He is also a talented podcaster in his own right. After celebrating 100 episodes, he is sharing his wisdom on the process of wrapping up his first show, If Disney Ran Your Life.

From recording the first episode in Kuwait City to being on-site in Glacier National Park, one thing that has been foundational for If Disney Ran Your Life is intentionality. From time frame to topics, Jeff had a clear vision of what he wanted the show to be.; this allowed him to stay the course and not let habit or comfort tempt him to take it further than planned.

Another remarkable strategy that Jeff put in place is intentionally not dating the conversations with current events. Not only has this allowed If Disney Ran Your Life to be focused and a consistent beacon in an ever-changing environment, but it has also allowed it to rise and be relevant today, tomorrow, and for years to come.

The growth that Jeff found along the way has allowed him to transition this amazing show from actively recording to continuously relevant. Hopefully, in the future, we might even see a book of the same title.

Resources:

If Disney Ran Your Life Podcast

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Apr 14, 2021

Bob Burg, the author of The Go-Giver, is back again for our traditional three questions follow-up episode.

I always enjoy the questions guests bring to the table and Bob did not disappoint. How did I get my start in business? Would you believe that working in parks was the bridge between two degrees and my love of finances and marketing?

What do I find most rewarding? I have the opportunity to work with amazing individuals and partner on fantastic projects. But there is something even more rewarding, and I’m going to unpack that for you.

How did you and Lee Cockerell get connected? Surprisingly, it was the result of a cold call, a family connection, and nearly standing him up…and we are still working together today.

If you have wondered about any of these questions, you will enjoy our conversation.

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Apr 7, 2021

Bob Burg, author of The Go-Giver, joins me to dissect the difference between being a go-getter, a go-giver, and a go-taker.

The Go-Giver is one of the top 5 business books I recommend. When we are driven by metrics and goals, it is easy to lose sight of the importance of relationships. All things being equal, people will do business with those they know, like, and trust. If it is a close race, a personal relationship or connection will win out, because people know it is in their best interest to work with someone they can rely on.

The good news is, as Bob so eloquently shares, there is no division or dichotomy between being focused on people and having goals. People don’t buy from you because of your metrics, but your metrics will help you set a path to helping as many people as possible. A go-giver is someone who is laser-focused on providing immense value to others.

Resources:

www.burg.com

The Go Giver – by Bob Burg and John David Mann

The Go Giver Podcast

Connect with Jody:

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