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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
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The Jody Maberry Show
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Now displaying: Category: general
May 29, 2024

"The very act of just having a schedule and having a bucket that you have to fill with something, that forces you to be creative."

Key Moments

02:13 Collaboration between podcasters and ghostwriters in publishing.

06:02 Kent's show "The Daily Writer" offers lessons on writing skills.

07:24 Turn podcast into book by repurposing existing podcast content.

12:17 Book outlines are a framework essential for content creation.

14:45 Two book options:

Option 1: Big Kahuna book - multiple chapters per section.

Option 2: Bits and pieces book - short chapters for challenges.

20:01 Quickly gather feedback from ideal readers, create a 21-day challenge based on their problems, review similar books, and seek feedback on the outline.

21:09 Get feedback from potential readers for book outline. Don't overthink it.

24:52 Short, focused episodes make editing easier later.

29:53 Promote book through podcast.

33:19 Crafting a book takes time and work, but can be done by yourself or with professional help.

36:29 Scrivener aids writers in organizing and refining content for books, making the process more manageable.

38:15 Recognize the value of creating short books, multiple drafts, and use Scrivener for writing.

Resources

Kent's website

https://scrivener.app/ 

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Use a Podcast to Write a Book

Kent Sanders is a a writer and professor that helps artists and writers fulfill their creative calling. Recently we combined our talents and collaborated on a webinar to teach others how to use podcasts for book writing. During this episode we talk about this method of creating a book outline and using it as a blueprint for podcast episodes. This episodes can then be transformed into the written work you always dreamed of. 

Key takeaways from our conversation:

  • Podcast Consistency: Kent shares the power of showing up regularly on a podcast, and how you can use daily episodes to build content for a book. Commitment over perfection is key. 
  • Crafting Your Outline: Develop a solid book outline before diving into podcast episodes. Utilizing strategies for outlining will transform your content creation process and be your roadmap to success. 
  • Podcast Forward Approach: Discover the benefits of aligning your podcast content with your book project and maximizing your efforts. Find a method that works best for you to  convert your podcast episodes into book material.

This episode is a must listen for aspiring writers and podcasters looking for more ways to share their message. One of the reasons Kent and I did this webinar was to see what people thought of this idea. So let me know what you think. Was this a good idea? Or do if you don't think this is good, let me know. If you think it is great, let me know. That'll help out as we look at more ways to create books and podcasts. 

 

Apr 17, 2024

"That's probably one of the things that really has helped me as I meet people. Being in that moment, asking really pointed personal questions to make people feel valued, to learn something new, and be curious."

Key Moments

01:21 Ending the 'Come Rain or Shine' Podcast

04:11 Life Advice from Lee Cockerell

06:04 Magical Vacation Planner Conference

12:57 Podcasting Growth from Duo to Solo to Live Audience

21:14 The Next Professional Chapter

23:16 Impact of International Education

25:02 Navigating Career Transitions

28:26 The Power of Networking; Focusing on Client needs, Not our Credentials.

32:12 Adapting Business Strategies in Times of Crisis

36:46 Impact of Practicing Asking Intentional Questions

39:21 Reflecting on Collaborations on the Podcast and Beyond

47:02 Sign Up for Dan's Newsletter to Stay in touch

Connect with Dan

Sign Up for the Article of the Week aka Article of the Month

dan@dancockerell.com

Dan's Website

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

A Tribute to the Come Rain or Shine Podcast

After five and a half years of laughter, lessons, and leadership insights, it became time to bid farewell to "Come Rain or Shine" with Dan Cockerell. It's only fitting to highlight some of the unforgettable moments and amusing anecdotes. This final episode reflects on some of our favorite memories, from some silly moments to key business lessons. Really none of it would have been possible without understanding the importance of consistency in business, the role of adaptability, and the impact of strong personal relationships.

Adaptability has been a consistent theme throughout our time podcasting together. Dan's approach, especially during the challenges brought on by COVID-19, exemplifies the power of responsiveness to unforeseen circumstances. Launching a daily podcast "Lemons to Lemonade" and conducting a Mastermind call for three months to offer guidance during tough times are prime examples. Hearing him navigate these changes in real time showcased the the value of being flexible and open to change. It’s the key to ensuring longevity and relevance in any industry.

Dan shares six key lessons learned from running Cockrell Consulting, highlighting that genuine connections often result in personal value and referrals. These are great reminders for business professionals striving for sustainable growth and a trusted network. By prioritizing value creation and relationship-building, you can create a solid advantage in the competitive business landscape.

While working on the podcast Dan and I had a number of moments that reminded us of the importance of engagement and effective communication. The more Dan dove into solo episodes, he found that interviewing podcast guests help refine his conversational skills. For leaders and entrepreneurs alike, the ability to ask the right questions and actively listen is incredibly valuable. It helps lead toward meaningful discussions while and nurturing collaborative partnerships.

Make sure to listen to Dan and I reflect on our time recording "Come Rain or Shine" podcast. Stay connected to Dan by signing up for his monthly newsletter. Past episodes are still available so keep listening. I bet you discover something new each time.

Here's to the future skies we'll navigate, come rain or shine!

Apr 10, 2024

"People make huge big deals of celebrities, but they very seldom give praise to the something that's way more important than celebrity, which is a great father or a great mother."

Key Moments

02:13 The Impact of Parenthood on Empowering Children

04:44 Value of Handwritten Memories

08:18 Celebrating Unnoticed Heroes: Parents

11:15 Character is Remembered More than Achievements

15:35 Balancing Career on the Road and Family

17:21 Writing About Family Stories in Maria's Scarf

Connect with Zoro

Zoro the Drummer Website

Order Maria’s Scarf

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Making Parenthood a Priority

As we do on this show, when we have a guest, they come back the very next week to ask me 3 questions. Zoro the Drummer is kind enough to return for a great conversation around making parenthood a priority. His questions highlight the importance we both place on prioritizing family, making sacrifices to be present for children, and the role fatherhood has played in our lives, both personally and professionally.

Our last conversation showcases how Zoro skillfully balances his passion for music with his dedication to parenting. Commitment to family doesn't hold you back. We have both found it important to make every moment count. For him, it's chose red-eye flights just to tuck his kids into bed. I shared my own experience flying back from a conference across the country to be there for my son's birthday. It's the moments we show up for that our kids remember, not the conferences we speak at. Presence is the best gift we can offer.

Maria's Scarf, Zoro's memoir, is a great example of the profound impact his mother, had on him, and how this influenced his book. His relationship with his mom sets the rhythm for his outlook on fatherhood and life. He shares how his mother's encouraging spirit lived on at her funeral, which was attended by those touched by her kindness. From pharmacists to grocery clerks. True legacies are made of love and the positive influence we have in our daily interactions.

Zoro the Drummer's commitment to handwritten notes to his kids echoes the daily letters I write to my own. Writing letters to my kids every day has become a way I am able to express love, capture moments, and craft a legacy no matter where I am. These notes have become my own manuscripts, documenting life through storytelling and letter-writing. Much like I love park preservation, these letters have a way of preserving an emotional legacy my children, by capturing growth moments and familial bonds.

This conversation was such a great way to show how our day-to-day interactions and the way we treat others leaves a lasting impact, especially on our family. Make sure to listen to the full episode and remember to honor the relationships that shape our world.

Apr 3, 2024

“I had a friend who believed in me, and I didn't have the heart to let him down."

Key Moments

02:23 Persuing Lifelong Passion

08:25 Using Personal History in Writing

11:09 Writing a Memoir 

17:45 Perception and Memories

21:51 Finding Purpose By Overcoming Challenges

26:32 The Power of Emotional Connection

29:22 Empowering Youth Through Storytelling

36:15 Power of Friendship and Community Support

39:23 Vision and Perception

Connect with Zoro

Zoro the Drummer Website

Order the Book Maria's Scarf

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

The Impact of Long Term Friendship

Few navigate the rhythm of life with as much heart and soul as Zoro the Drummer. During our conversation Zoro takes us through a collection of lessons directly from his mother and the his life, captured meticulously in diaries and a variety of mementos. These are the building blocks of his memoir, "Maria's Scarf". His book highlights the impact of enduring friendships, such as his with music icon Lenny Kravitz, the ways their lives intertwine, and how it lead to success and dreams realized. The book aims to inspire youngsters just as athlete stories inspired a young Zoro.

Zoro the Drummer has an impressive collection of memorabilia including report cards, band program programs, and ticket stubs. His commitment to preserving his history offers us a unique window into the life of a musician and the tangible milestones of his career. He celebrates his vision, perception, and unwavering optimism, which he says were instilled by his mother. Those are what he credits for his growth, his faith, and his successes in life.

Despite being turned down by publishers over 100 times, Zoro the Drummer’s perseverance paid off when his memoir was finally accepted with a major publisher. He sees this delay as divine design - time for him to craft his writing skills, preparing him for the book's success. The book is a blend of heartwarming, heartbreaking, hilarious, and hopeful. As Zoro says, stories can fuel hope - a sentiment that he hopes readers will share worldwide.

Zoro the Drummer's story is not only about his ascent from challenging beginnings but also underlines the power of persistence, the significance of relationships, and the indelible impact of a supportive community. His memoir is a testament to the human spirit's capacity to dream and to triumph.

 

Feb 28, 2024

"We often do know what the problem is. It's acknowledging it and taking action on it that really matters."

Key Moments

02:10 Desire to learn with trustworthy, motivated group.

7:45 Power of Mastermind Groups

09:53 Self-motivation and accountability: take action or release.

11:24 Choose intentional actions to achieve desired lifestyle.

16:38 Importance of being over doing in leadership.

19:06 Powerful message resonates deeply, bringing positive impact.

24:14 Seek improvement, take action to find happiness.

26:22 Experiences matter more than years of service.

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Joining me are two special guests that recently soaked in the sun and wisdom at the latest Creating Magic Mastermind in Orlando, Florida. I always say each event is better than the last, and this time was no exception. Katie Currens and Tim Dyck are going to help unpack the event and the impact it has had on them. This Mastermind is one where the word "be" became a powerful mantra given by, Lee Cockrell, advocating for presence and authenticity in our everyday encounters.

Katie returns for her third mastermind experience, and admittedly echoes my sentiment that this may have been the best one yet. And after years of attempting to come, Tim Dyck shares his eagerness to learn from a group of so many uniquely motivated individuals. We explore how Lee emphasized the need for personal responsibility and what it truly means to "be" in business and life.

Some of our key takeaways:

  • Embrace the Opportunity to “Be": Remember, who you are is as important as what you do. Infuse "being" into your daily practices.
  • Learn from the Collective: The combined knowledge and experiences of a group can be a catalytic force for personal and professional development.
  • Act with Intent: Acknowledge problems, move past excuses, and deliberately craft the life you envision through thoughtful planning and action.

The mastermind isn't just an event; it's a journey. This episode offers more than just a glimpse into a mastermind; it invites you into a circle of professionals passionate about deliberate living and authentic being. For anyone looking to tap into a network of motivation and actionable advice, consider this your call to action to join the next Creating Magic Mastermind this fall. As we were reminded during the most recent event, it's not just the years of service, but rather the experiences we create for others and ourselves that carve out a life well-lived.

Ready to dive into the magic yourself? Stay tuned for registration details for our fall mastermind event. Spots will fill quickly, so keep an eye on your inbox for the opportunity to be part of this life-changing experience.

Feb 21, 2024

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Preparing for the Spotlight

Liz Wilcox returns for another conversation. This time we flip the script and she gets to ask me three questions. We talk about preparing how to prepare for the spotlight when you face big moments and unexpected attention. Highlights from our conversation include:

  • Embrace Your Uniqueness: I spent a lot of time initially doubting my voice for podcasting. Over time I came to realize that my uniqueness became one of my biggest assets. It's what gets me recognized time and time again. Embrace what sets you apart, as it may be the very thing that captivates others.
  • Leadership Transition: As you move up in leadership, remember it's not about you – it's about removing obstacles for your team. There is an impactful way to make the transition from being technically proficient in a role to effectively leading others. Turn the focus from oneself to the team, empowering leaders to listen, remove obstacles, and lead with empathy.
  • Ground Yourself: I touched upon self-preparation for heightened visibility and being in the spotlight, emphasizing the significance of grounding oneself, and reconnecting with your purpose to navigate increased attention effectively.

Make sure to listen to the full episode for more on how to ground yourself to stay true to your purpose and intention. Also check out Liz's website and sign up for her email list for a wealth of free resources on email marketing. 

Feb 14, 2024

“I found that the more I step into myself the more successful I become, and the safer people feel around me.”

Key Moments

03:26 Aligning passions with knowledge for greater impact

10:13 Prioritizing low cost to serve majority population.

12:45 Challenges with blogging and why email lists are crucial.

17:59 Strive for self-acceptance and authenticity as a guide to success.

20:12 Surround yourself by a community that affirms and empowers your uniqueness.

27:33 Membership sign up at lizwilcox.com includes a free offer.

Connect with Liz Wilcox

Website: lizwilcox.com

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Shifting from a successful RV travel blog to establishing a thriving membership site doesn’t happen by chance. For Liz Wilcox it came down to leaning into her authentic self with a desire to help others on a topic she knows well; email marketing. 

Liz is a great example of someone that has made an impact by leveraging her unique strength.  She realized her potential in email marketing despite being known as a sarcastic RV blogger. Embracing her education background and passion for helping people, she pivoted to start a successful email marketing membership site, serving thousands while staying true her authentic self.

One of the ways she started to help others was by building a community. By offering a $9 per month membership, she was able to focus on making a large impact for a large number of people, echoing Costco's model. This approach made email marketing templates and tools accessible to many entrepreneurs. In turn by creating a supportive community she is bringing in consistent revenue.

Authenticity breeds comfort. By being her authentic self she has allowed others to feel safe and comfortable in her community. She encourages them to embrace their unique selves. Promoting psychological safety and creating a sense of community has been a key to her membership's success.

Make sure to listen to our full conversation for more about email marketing. And make sure to visit lizwilcox.com for a free welcome sequence, newsletter samples, and 52 subject lines to kickstart your email marketing journey

Jan 24, 2024

“It’s my blind spots. And I've been around long enough to know they're there. And so that's where my curiosity is helping fill in the gaps."

Key Moments

00:53 From Entrepreneurship to corporate

03:42 Moving to Sydney in 2024

08:33 Confidence, vulnerability, and teamwork lead to success.

11:15 Navigating new cultural environments.

14:51 Mission-Driven organizations

16:39 Investing in others’ dreams brings personal fulfillment.

Dealing with What You Don't Know

Recently Dan Cockerell announced a significant career shift. After spending five and a half years traveling and teaching worldwide, he has embraced the opportunity in Australia to return to a leadership role. Throughout his entrepreneurial journey, Dan and his wife Valerie have used their knowledge and experience to inspire and teach others. However, life led them to unexpected paths and opportunities, prompting them embark on a new adventure. During our conversation we discuss some of the challenges that have come with navigating unknown territory in a new job.

One of the things Dan is great at is his willingness to admit that there are things he doesn't know. Even better is his commitment to seeking guidance and insight. He emphasizes the significance of acknowledging one's blind spots and humbly reaching out to industry experts for advice. Through humility and curiosity you can foster a continuous learning mindset, which is critical for leaders.

As he transitions to the education industry, Dan understands the importance of cultivating a mission-driven focus in a for-profit organization. There is a delicate balance between delivering educational impact while ensuring the organization's financial sustainability. This is something felt by entrepreneurs and leaders in various sectors. There is often a unique dance between mission, profitability, and the need to make impactful decisions that benefit all stakeholders.

Something I often share is the power of meaningful connections and networking. That starts by seeking guidance and insight from your own team. Dan has often seen success when leaders advocate for a collaborative decision-making process that helps leverage the expertise and insights of the collective team. Successful organizations utilize collaboration and collective wisdom to guide strategic decisions.

As Dan prepares for his move to Australia, he recognizes the importance of understanding cultural nuances and interpersonal dynamics in a new work environment. Lean into genuine curiosity about a culture and having an eagerness to adapt to new terminologies. Change is not always easy, but approach it with a growth mindset and openness to embracing unfamiliar experiences.

Dan's journey serves as a testament to the power of connection, adaptability, and continuous learning. Take a listen to this episode for more about embracing a new adventure, seeking new opportunities, and approaching life with curiosity and authenticity.

Connect with Dan:

www.dancockerell.com

About Dan - https://dancockerell.com/about/

Instagram - https://www.instagram.com/dancockerell/

LinkedIn - https://www.linkedin.com/in/dancockerell/

Facebook - www.facebook.com/dancockerellspeaker

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

 

Jan 17, 2024

“If all of us could live with more of a sense of adventure and curiosity, we would find our stories fascinating and filled with surprises that are always enriching."

Key Moments

00:58 Nostalgia nourishes, stories connect.

05:46 Face problems, embrace change, and envision new possibilities.

06:40 Embracing uncertainty leads to unexpected and exciting changes.

10:00 Richard's book "Story Intelligence”

Connect with Richard Stone

Story Intelligence Website

Order the Book Story Intelligence: Master Story, Master Life

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

The Impact of Stories

Richard Stone, recent guest and author of "Story Intelligence," returns to the show to ask me three thought-provoking questions. His questions lead us to a conversation about the influence of personal stories. It is always amazing how recalling stories can lead to powerful moments of self-reflection and connection. This shows the significance of sharing experiences and the impact it has on resilience and growth.

The first power of stories is their ability to transport us to different places and times. As I reminisce about my childhood I recall a fond memory of the movie "The Outlaw Josey Wales." The geographical setting of the movie really hit me and my family history in Missouri. Movies and shows are perfect examples of the emotional connection and nostalgic impact of storytelling. Just ask young Jody why he was so set on setting up a tape recorder to capture movie dialogues.

Instrumental reminiscence is the act of remembering challenging times and learning from them. A poignant memory for me was my father's battle with cancer. As I think about that time, I’ve discovered that while there was a perception of stoicism and bravery, it masked my father’s underlying vulnerability and fear. Realizing this helps shape my approach to openness and communication with my own children. This experience showcases the significant influence of personal challenges on parenting and resilience.

Envisioning new possibilities begins with a willingness to embrace the excitement of the unknown. There is something to be said about purposefully navigating through life with an adventurous spirit. My own journey from the heart of Illinois to the west coast is a reminder of the power envisioning new horizons can have on our personal and professional transformation. Richard points out that an openness to change and unwavering curiosity ignites a passion for embracing life's uncertainties. That is what will lead us to unexpected career shifts and enriching experiences.

Our personal stories have the power to uplift, inspire, and connect. While it may not feel easy, finding a willingness to share vulnerable moments helps remind others of the power of storytelling. It’s one of the best ways to foster empathy and resilience. Make sure to listen to this episode for a vulnerable conversation on the impact of stories.

 

Jan 10, 2024

“Money alone is not enough compensation for investing our time and energy. There has to be a sense of meaning, purpose, and accomplishment that go along with that, And that's it it lays right in the lap of in the life you love."

Key Moments

06:16 Printed books are like business cards. Use wisely.

10:21 Inspiration of Dan and Joanne's loving marriage.

24:14 48 days to change life.

25:59 Rural upbringing instilled values.

35:55 Turning inconvenience into opportunity for bonding.

42:13 Finding fulfilling work goes beyond just money.

51:43 Reevaluate choices as world changes; embrace fresh perspective.

01:07:24 The importance of small gestures in maintaining a strong marriage.

01:11:19 Innovation and creativity propel progress in technology.

01:14:01 Dan Miller's teachings create a lasting legacy.

Books and Resources by Dan Miller

Order the Book 48 Days to the Work and Life You Love 

Visit the Website: https://www.48days.com/

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

48 Lessons Celebrating Dan Miller

Dan Miller is a successful entrepreneur and author who has dedicated his career to helping others find meaningful and fulfilling work. He is the creator of 48Days.com, a website filled with resources and ideas for those seeking to start their own businesses. In this special episode, I am celebrating Dan Miller by sharing 48 lessons from him. That’s a number that’s significant to his brand. After receiving the news of Dan’s cancer diagnosis, I knew when he saw and heard that I was doing 48 lessons celebrating Dan Miller, it would make him smile. So, I did 48 just to make Dan Miller smile.

Dan's significant achievements came after the age of 53. That’s a great reminder that success knows no age limit. Embrace the non-linear process of life stages and keep pursuing your dreams with perseverance and determination.

Dan's principle of "pay to cut to the front of the line" emphasizes the value of investing time and money into building personal relationships. Authentic connections are the backbone of success. Prioritize nurturing genuine relationships for long-term growth and opportunities.

Dan's fearless approach to uncertainty and potential failure highlights the importance of seizing opportunities with innovation and creativity. Embrace change, take calculated risks, and keep innovating to carve out your unique place in the marketplace. In the spirit of celebration and continued growth, let’s aim to embody the lessons from Dan Miller's journey and make them a part of our own stories. Let's honor Dan’s legacy by staying true to our passions, embracing change with grace, and finding fulfillment in our unique paths.

The 48 lessons are only a fraction of what I have gained from Dan's remarkable journey and friendship. Make sure to listen to this episode and share it with someone else that could feel the impact of the lessons. As Dan has said, “the sharing of ideas is a powerful thing."

 

Jan 3, 2024

"If you don't have a problem, you don't have a story. And the bigger the problem, the better the story.”

Episode Highlights

04:36 Larger problem makes a better story.

08:05 Face change and take risks for a more rich life.

11:34 Repackage your perspective to change your life's direction.

14:06 Take ownership of your life story to gain authority over it.

18:09 Share a personal story to trigger empathy and understanding.

22:29 Storytelling predicts resilience and self-esteem in children.

23:45 Generational stories help teens navigate through life challenges.

26:18 Book by Richard Stone, “Story Intelligence: Master Story, Master Life”

Connect with Richard Stone

Story Intelligence Website

Order the Book Story Intelligence: Master Story, Master Life

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

 Story Intelligence

Storytelling can have a profound impact on our personal and professional lives. Richard Stone is a nationally recognized speaker and author on the power of storytelling. His knowledge on "story intelligence" has brought value to industries including business, healthcare, and education.  Don't get confused though. Story Intelligence is not about improving IQ. It's about seeing the world as a story, opening us up to possibilities, and elevating the quality of our lives.

Storytelling isn't just for bedtime. It's a powerful tool that shapes our lives, our businesses, and even our brains. It can also help build connection and empathy. When we hear someone else's story, it's as though we step into their world, creating a deep level of connection and understanding.

This is often seen through the stories we tell with our own families. Family stories have a significant impact on children's resilience and self-esteem. Children who know their family's stories are better equipped to face difficulties, as they have reference points to draw inspiration from. Our lives are stories in the making, and they are worth sharing with others.

 By becoming the author of our own story, we gain authority over our lives and open ourselves to new possibilities. The shared experience of storytelling connects us, inspires us, and shapes our lives. When done well, they make our lives richer and more meaningful.

Whether you're a parent, a business owner, or just someone who loves a good story, remember that storytelling isn't just a pastime or a skill. It is a fundamental part of what makes us human. The power of storytelling goes beyond personal growth by connecting us emotionally. The stories we tell can change lives.

Make sure to listen to the conversation with Richard on the Jody Mayberry Show podcast. You can find more resources and interviews with Richard on storyintelligence.com and grab a copy of "Story Intelligence: Master Story, Master Life" on Amazon.

Dec 27, 2023

"Transformation should never end because if you have your best and brightest people thinking about how to continually make the experience better and better and better and better because it's never perfect."

Episode Highlights

04:12 Addressing consumer needs for personalization and simplification at Epcot.

08:31 Embrace new business approach to improve customer and employee experience.

10:12 Prioritizing accuracy over speed.

16:33 Continuous improvement is essential rather than achieving perfection.

17:32 Constant evolution essential for organizational success.

22:43 Balancing high expectations, competition, and constant delivery.

25:52 Embrace imperfection and be agile in journey.

29:39 Life teaches lessons, lead to inspire.

Connect with Jim MacPhee

Order Jim's Book

Jim MacPhee Linkedin

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Three Factors to Implement Change

Retired Disney COO Jim MacPhee joins for a conversation on the three factors crucial for successful change implementation. Jim brings insights from his time driving personalization and simplification for guests and staff within Disney. He emphasizes the importance of understanding audience needs and frontline employees if you want to stay on the path to success. The evidence in Disney's transformational projects result in high NPS scores and improved guest experiences is enough to show that Jim’s experience with this topic is invaluable.

Transformation is continual, not a finite project. Jim emphasizes the necessity of viewing transformation as an ongoing effort, not a project with a defined endpoint. This mindset shift is crucial for sustained success in driving organizational change.

Prioritize the customer and employee experience. The implementation of change should prioritize ensuring that customers love the changes, employees can deliver them, and the changes ultimately enhance the overall experience. By prioritizing these aspects, transformative efforts are more likely to yield high NPS scores and simplify the customer experience.

Another key to successful change implementation is being able to nspire and engage to drive exceptional experiences. In leadership, it is vital to engage and inspire others to deliver exceptional experiences. This approach is pivotal in ensuring that change implementation focuses on creating enjoyable experiences for consumers, ease of delivery for employees, and reliability for all stakeholders.

Jim's wealth of experience and insights provide valuable lessons. Make sure to listen to this episode in full if you are looking to drive meaningful change within your organization. And don't forget to check out Jim MacPhee's book "Engage, Inspire, Lead" for further inspiration and guidance around successful change implementation.  

Dec 20, 2023

"Be generous. Be gracious because you don't know what people are going through."

Episode Highlights

00:00 Daily podcast called "In the Front Row" offers guidance to child.

03:23 Removing bandage reveals stitches and scar, yet emotional bandages are hidden.

06:43 Podcast message helping students and families globally; available on all platforms.

In The Front Row Podcast

Listen Using This Link In the Front Row

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Delivering Daily Ideas

Over 100 episodes ago I started a unique daily podcast called "In the Front Row.” It was initially started for my son as he left for his freshman year of college. What began as a personal endeavor has since evolved into a global platform touching the lives of students, parents, and individuals around the world.

The power of consistent, heartfelt messages can have a profound impact, guiding and influencing loved ones through daily affirmations and life lessons. What is neat is seeing how much it has expanded beyond its initial purpose. It resonates with people around the globe. There is nothing better than hearing how it prompts positive change in the lives of students, parents, and individuals.

If you know a student, whether in high school or college, consider sharing "In the Front Row" podcast. It is a simple way to help inspire and guide them through the challenges of academic life and beyond. In fact, it is a great way for you to also start your day with a daily dose of inspiration and wisdom.

Thank you for being a part of the podcast community. I appreciate your support and hope that "In the Front Row" enriches your life and the lives of those you share it with. New episodes of Jody Mayberry Show are on their way with more valuable discussions.

Nov 8, 2023

"Let's embrace disconnection and just take a moment to appreciate what you see."

Episode Highlights

[00:01:55] How hiking and disconnecting connects you with work

[00:03:26] Valuable habit of taking breaks and brainstorming with a partner.

[00:09:20] Life is ongoing work. Embrace different perspectives for creativity.

[00:10:04] Getting away from distractions in nature sparks fresh ideas for Dan, who anticipates creating new content based on the experience with his companion.

Connect with Dan:

www.dancockerell.com

About Dan - https://dancockerell.com/about/

Instagram - https://www.instagram.com/dancockerell/

LinkedIn - https://www.linkedin.com/in/dancockerell/

Facebook - www.facebook.com/dancockerellspeaker

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Go Outside for Fresh Ideas

Nature can transform your creativity and recharge your mind. While Dan Cockerell and were sitting trailside at Bryce Canyon National Park we decided to record a podcast episode. This conversation  business strategies to the magic of disconnecting from the digital connectivity to immerse oneself in the beauty of national parks. Why knew a simple hike could spark a whole new perspective on work and life?

Dan's pursuit to unplug and escape into the wilderness was not only refreshing but also a catalyst for a fresh wave of creativity. Hiking can be a breeding ground for innovative ideas and concepts. A good hike is a powerful mental cleanse, too. he stillness of nature allowed Dan and I to reflect on their brainstorming sessions and business plans.

Nature has the incredible ability to shape new connections and fuel brainstorming sessions. If you've been wary of taking a deep dive into nature, these insights should be reason enough to lace up your hiking boots and hit the trails. After all, the magic of hiking, unplugging, and embracing nature's serenity could hold the key to unlocking your next big idea.

Embrace the great outdoors a little more. Who knows? Your next big breakthrough could be waiting for you atop that mountain peak or hidden along a forest trail.

Nov 1, 2023

“I’m more knowledgeable and think about things different now because of all the people I've had the chance to interview."

Episode Highlights

[00:00:59] Impacts of disruptive innovation such as drones in parks.

[00:05:03] Being a Park Ranger is not just about nature, it involves dirty work and dealing with difficult people, and yet is still a fabulous job.

[00:07:11] Theme parks are fun, but nature is truly spectacular.

[00:10:16] Be mindful and promote a hospitality mentality.

Connect with Josh

Order the Book The Hospitality Mentality

https://www.roller.software/

http://attractionpros.com/category/podcast/

https://www.linkedin.com/in/joshualiebman

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Learning From the People You Interview

There have been many incredible learning opportunities that have come from podcasting. Each lesson has started with a conversation full of meaningful questions. In this episode, Josh Liebman, author of The Hospitality Mentality, returns to ask me three thought-provoking questions. We dive into the world of podcasting, park ranger experiences, and learning from the people you interview.

The first thing Josh asked me was about learning opportunities that come from hosting a podcast. The lessons from podcast guests are invaluable. For example, a conversation with the director of South Carolina State Parks still stands out to me. He opened my eyes to the concept of disruptive innovation. It draws parallels between drones and other inventions that have impacted the park industry. That conversation was a great eye opener and reminder that we should always be open to new ideas and perspectives.

Next, we talk about my favorite places to drive. The best drive can leave you in awe. This question made me recall a drive through the mountains of North Carolina, surrounded by vibrant autumn colors. It's a reminder to take the time to appreciate and experience the natural beauty that surrounds us.

Finally, we had to debunk some myths of being a park ranger. There is a misconception that this job is all about hugging trees and communing with nature. While it certainly has its rewarding moments, being a park ranger can also be incredibly challenging and messy. No matter how idyllic a profession may seem, there are always behind-the-scenes realities to consider.

Make sure to listen to the full episode for more on the importance of learning from the people we interview. Even if you are not hosting a podcast, there are many things you can learn from the people around you. Just start asking questions.

 

Oct 25, 2023

"The most important thing is the conversation that you're having with your guest. It is way more qualitative than it is quantitative."

Episode Highlights

[00:01:59] Discovering the efforts of running a complex amusement park and creating a seamless guest experience

[00:04:08] Utilizing formal education and experience to help elevate guest experiences.

[00:07:37] Impact of Ron Logan, Disney legend and professor.

[00:14:54] Guest enthusiasm should not exceed employee enthusiasm.

[00:20:14] Stepping stones to success and fulfillment.

[00:25:12] A Hospitality Mentality Book; best way to start is by building a service culture.

Connect with Josh

Order the Book  The Hospitality Mentality

http://www.attractionpros.com/

http://attractionpros.com/category/podcast/

https://www.linkedin.com/in/joshualiebman

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

The Hospitality Mentality

Josh Liebman has been immersed in the world of hospitality, tourism, and attraction spaces for over 18 years. He brings his vast experience and expertise for a conversation around creating raving fans through your guest experience and this new book, The Hospitality Mentality. Josh has seen it all, starting from his early days working as a ride operator at the prestigious Cedar Point amusement park, and is here to shed light on the power of hospitality in any field.

Josh has used his vast experience to build customer service training programs. As demand for Josh's expertise grew, he saw an opportunity to have a macro impact on his industry. So, instead of working for one park at a time, he started consulting for many, helping implement his ideas and elevating guest experiences across the board.

Applying the principles of exceptional customer service and guest experience can have a transformative impact, even in unexpected industries like child support call centers. By adopting a mindset that values empathy, responsiveness, and resolution, leaders can create positive outcomes and build strong relationships. As early as chapter one of Josh's upcoming book, he highlights the importance of getting rid of customers and focusing on building a service culture.

One essential aspect of a hospitality mentality is effectively resolving service failures and complaints. Josh emphasizes the significance of embracing these situations as opportunities to build trust, demonstrate genuine care, and turn a negative experience into a positive one. By nurturing a culture that prioritizes outstanding service, organizations can create an environment where employees are motivated to exceed expectations and deliver memorable experiences to clients or customers.

Make sure to listen to the full conversation with Josh Liebman for even more on the power of a hospitality mentality and its potential to transform industries.. Remember, a little bit of hospitality can go a long way in making a difference.

Oct 18, 2023

“Quit goofing around and start working on your own stuff."

Episode Highlights

[00:02:05] Cockrell Academy and unfinished book project.

[00:03:59] Prioritizing personal projects over client work.

[00:07:09] Email works for words of encouragement and accountability.

[00:10:55] rite a standalone book before pursuing a series

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Why Won't Jody Maberry Finish Writing His Book?

In our previous episode, Lauren Gaggioli joined for a conversation about the value of understanding SEO. And guess what? She's back again, this time to ask me three questions the challenges of entrepreneurship and personal projects. Her questions lead to a reflective conversation about the struggles of maintaining focus, prioritizing tasks, and the importance of pushing ourselves to achieve our goals.

Three questions we address:

  1. What was the hardest season or project in my entrepreneurial journey?
  2. What is holding me back from finishing my book?
  3. Can people start emailing me for word counts again? 

As entrepreneurs, it can be easy to get caught up celebrating accomplishments. The reality is that it is in the valleys where the real growth happens and we all need to take time to share the challenges and obstacles we face. It is from these experiences that we can truly connect and learn from each other..

For example, I continue to struggle finishing my book, guilty of making excuses and prioritizing other tasks instead. Sometimes, we forget to amplify our own voices and need others to remind us of our worth. There is a lot of power of encouragement. Let's take a moment to uplift each other and show support for our fellow entrepreneurs, authors, and dreamers.

After you finish listen to this episode, send me an email with words of encouragement and support. It’s a great idea to hold myself accountable, keep him on track, and stay motivated. Your emails will serve as a reminder of the impact my work has on people and the importance of completing this book.

Thank you for your continued support. I can't wait to hear from you!

Oct 11, 2023

 "Not only had I figured out how to get them to the site, I'd figured out how to convert them to paying clients"

Episode Highlights

[00:01:39] How a boring topic turned out to be exciting and valuable

[00:06:00] SEO is important for websites to succeed in Google search; focus on key actions to be effective.

[00:10:00] Language matching is crucial for Google search. Using different language isolates users and hinders connection. Linguistic mirroring signals intent and empathy.

[00:12:06] Lee's website had a search problem with traffic. Visitors should enter through specific pages, not the homepage. The user experience needed improvement.

[00:15:53] Highly recommend new free course on DIY website audit, uncover hidden issues and improve user experience.

[00:19:37] The real magic happens when someone hits your optimized sales page. 1% statistically convert and you make money off strangers. Cracking online sales funnel; building community.

[00:23:48] Each page is a sales page for a trail guide. You can sell individual guides or bundle them together.

Connect with Lauren

https://laurengaggioli.com/

LinkedIn - https://www.linkedin.com/in/laurengaggioli

Instagram - https://www.instagram.com/laurengaggioli

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

While SEO may sound dull and technical, understanding search engine optimization basics can make a tremendous impact on your online presence. However, Lauren Gaggioli, joins to explain why it is essential for getting your content discovered by the right audience and driving organic traffic to your website.

Lauren stumbled upon SEO while trying to solve her own problems in the world of education. As she dug deeper into the subject, she realized its immense potential for solopreneurs and small businesses like hers. Lauren's passion and expertise eventually led her to conduct a website audit for Lee Cockrell, revealing the power and limitations of consistent good content in the SEO realm. That was when I knew I needed to have her on the show. 

SEO provides an incredible opportunity for small businesses to compete and thrive in the online space. With a little bit of effort and the right strategies, you can leverage it to reach your target audience and connect with potential customers. Creating good content consistently is crucial, but it's not enough on its own. By combining a strong content strategy with SEO principles, you can maximize the visibility and reach of your content, ensuring that it reaches the right people at the right time.

If you've ever found SEO to be boring or overwhelming, this episode will change your perspective. Take a listen to our conversation around SEO and uncover its secrets to success. Get ready to take your online presence to new heights with the magic of search engine optimization.

Oct 4, 2023

Valerie Cockerll returns to turn the tables and ask me three questions. She came prepared with questions that really challenged me to reflect on some of my own experiences. The conversion ends discussing the impact of our mom's teachings and how they have influenced the approach to our careerers. This is a great one that really hits on the impact of meaningful relationships and making a long term investment in others.

Some of the key takeaways from this episode:

  • Prepare with Purpose: Women often come more prepared for interviews, knowing exactly what they want to convey. As professionals, it's essential to approach opportunities with a clear understanding of what we want to communicate.
  • Think Long Term: Just like raising children, building relationships and investing in others requires a long-term perspective. The effort and consistency put into nurturing connections will eventually pay off and yield positive results.
  •  Lead by Example: Role modeling plays a crucial role in shaping the behaviors and values of others, whether they are your children or colleagues. By demonstrating positive traits, you inspire and influence those around you to follow suit.

In a world that often focuses on short-term gains and instant gratification, it's important to take a step back and consider the value of investing in others. Whether it's in the workplace, personal relationships, or even within our families, the act of investing in others has the power to create a brighter future for everyone involved.

This episode reminds us all of the significance of investing in others, not just for personal growth but also for the collective betterment of society. Take a listen and consider how you can make a positive and lasting impact in the lives of those around you.

Connect with Valerie:

Order the book - Manage Like a Mother

Email - valerie@cockerellconsulting.com.

LinkedIn - Connect with Valerie

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

[00:01:28] Women come more prepared for interviews.

[00:04:45] Parenting is a rewarding investment; kids mimic good behavior.

[00:08:00] Genuine interest, empathy, and understanding in work.

[00:11:22] Finding purpose during the pandemic.

[00:14:24] Never take anything for granted; everlasting appreciation.

[00:16:27] "Book: Manage Like a Mother” offers leadership lessons

 

Sep 27, 2023

"By virtue of being a kid and on the receiving end of mothering, you have learned you know what works and what doesn't work." - Valerie Cockerell

This conversation brought me an all new perspective around the ways that motherhood can serve as a powerful foundation for effective leadership in any organization. Valerie Cockerell is joining to discuss her new book, "Manage Like a Mother," where she explores the intersection of motherhood and leadership. Valerie's message is simple yet impactful: leaders should manage like a mother.

Valerie Cockerell is a French American former Disney leader who was part of the opening team of Disneyland Paris. She pursued her career at Walt Disney World in Orlando Florida and facilitated programs for the Disney Institute. She is now a consultant in Leadership and Customer service excellence for organizations around the world. Today, she is the proud mother of 3 and lives near Boulder, Colorado. 

During our conversation, Valerie shares her goal of encouraging men to become advocates for women by reflecting on the impact of their own mothers. She draws parallels between the instinctive thinking and planning that mothers do for their children's futures and the long-term vision that leaders should have for their organizations. There is also value in the different approaches and strengths that women bring to the table. 

Many organizations recognize the need for diverse skills and perspectives in leadership roles. Valerie does a great job of explaining that while there are imperfections of mothers, the lessons we take away - good and bad - provide value. By recognizing the unique contributions that mothers make, she hopes to bridge the gender gap in the workplace and inspire men to support and advocate for women. Valerie encourages organizations to shift their focus from experience to a skills-based approach, providing women with a fair chance to compete on an equal basis.

This is a great episode full of thought-provoking insight that challenges traditional notions of leadership. Valeries common-sense approch make it easy to embrace the unique skills and perspectives that mothers bring to the table.
 

Connect with Valerie

Order the book - Manage Like a Mother
 

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

[00:02:33] Women rely on love, anticipate danger, notice details.

[00:06:23] Diversity in skills important; men value it.

[00:07:17] Mothers aren't always perfect, but they teach valuable lessons.

[00:10:35] Mothers' instinct can be transferred to leaders.

[00:15:02] Men supporting women in the workplace.

[00:18:54] Managing like a mother, teaching with workshops.

[00:22:59] Underestimated contribution of women in workplace.

[00:25:27] Be cautious of deliberate competence, strategic incompetence.

[00:28:33] Get men to advocate for women.

Sep 20, 2023

"Data can be turned into a story. When you present numbers without a story, people just glaze over."— Alice Fairfax

As is customary on the show, Alice Fairfax returns to ask three unscripted questions. Considering she is the author of "Tell Your Story: Tools to Take You from a Tweet to a TED Talk,” it makes sense that her questions would dive deeper into of storytelling. Much of our conversation revolves around the importance of learned and earned stories. Both play a significant role in connecting with audiences on a universal and specific level.

Alice makes an interesting connection between inviting an audience into a story and the significance of telling a good story. It is important to recognize the distinction between learned stories, which focus on information provided by companies, and earned stories, which are born out of personal experiences consumers have with a brand. When I think about my experience as a park ranger I feel that learned stories are like the informative signs, brochures, and videos encountered at parks. On the other hand, earned stories, exemplified by experiences at Disney parks, are the stories people go home and tell because they personally interacted with the brand. For a story to be remarkable, it needs to be both universal and specific. If a learned story lacks these vital elements, people are unlikely to relate to it or remember it, and therefore, they won't share it.

For businesses to truly connect with their customers they need to know the importance of understanding both learned and earned stories. It is not to say it’s easy. There are challenges faced by businesses like drug stores, where earned stories may be harder to create. In those situations it is best to focus on delivering outstanding learned stories that are both universal and specific.

Ultimately, Alice's story formula, which focuses on making stories relatable and engaging, perfectly complements the concept of learned and earned stories. There is no denying the power of storytelling and how businesses can effectively connect with their audience through learned and earned stories. By offering memorable and remarkable experiences, brands can foster deep connections and inspire customers to share their stories, creating a lasting impact. Storytelling plays a fundamental role in engaging audiences and creating meaningful connections.

Connect with Alice

Visit Alice's Website

Order the book Tell Your Story

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

[00:02:22] Businesses should offer universal or specific stories to be remarkable.

[00:04:23] Understanding and utilizing learned and earned stories

[00:09:13] Developing a storytelling formula.

[00:12:33] Disney and national parks both rely on storytelling to engage visitors.

[00:15:38] Universal and specific elements create memorable experiences.

Sep 13, 2023

In business, we are telling a story whether we know it or not. Evaluate what story you are telling and how you want people to participate. Own that story and create an incredible experience that exceeds expectations. - Alice Fairfax

In this episode I welcome Alice Fairfax, author of the book Tell Your Story, to share her expertise on the importance of storytelling in creating memorable experiences. With over 20 years of experience as an actor and storyteller at Disney, Alice understands the power of storytelling to captivate audiences and engage customers. We dive into many of the ways it can be used to create memorable and engaging experiences.

Her journey into storytelling began with listening to tales from her father during long cross-country drives. Alice Fairfax's journey into storytelling began with listening to tales from her father during long cross-country drives. She was just a child then, but the stories of the wild west, woven by her father, left a lasting impression.

Throughout our conversation, Alice emphasizes the need for businesses to recognize that they are telling a story, whether they realize it or not. She provides examples of how framing a message as an invitation rather than a demand can enhance the overall narrative and make customers feel special. Alice discusses the role of leaders as storytellers, highlighting the impact of authentic and personal stories on inspiring and motivating teams.

Alice's book, Tell Your Story, is focused around the Story Formula, a tool to help craft compelling narratives. By incorporating universality and specificity into stories, individuals and organizations can create connections that resonate with audiences. This is such a great tool for anyone that is wanting to enhance customer engagement and create lasting connections through memorable experiences.

This is a great conversation around the art of audience engagement. Make sure to take a listen and share this episode with anyone that is looking for more wants to make your audience, or customers, a part of the story.

Connect with Alice

Visit Alice's Website

Order the book Tell Your Story

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights 

00:00:48 - Alice's Disney Career

00:03:20 - Learning to Tell a Great Story

00:06:07 - Engaging the Audience

00:12:23 - The Power of Invitation

00:14:39 - Importance of Communicating and Owning the Story

00:16:55 - The Power of Inviting Guests into a Story

00:19:42 - The Impact of Leadership and Storytelling

00:22:08 - Transition from Disney to Becoming an Author

00:24:53 - The Story Formula for Compelling Stories

 

Sep 6, 2023

Start with a mirror - true leadership begins with self-reflection. - Mike Simmons

During my recent trip to Alaska I was intrigued by the innovative sales tactics used in high-end jewelry stores on the cruise. It only make sense to welcome Mike Simmons back to use his sales expertise to break down this tactic. His expertise in simplifying problem-solving and decision-making makes him the perfect person to talk about my observations on selling.

Thankfully Mike has familiarity with the sales strategies based on his own experience on a cruise. The tactics used onboard are a perfect example of the importance of designing experiences to engage customers and gather feedback. They had well-orchestrated incentives and engaging experiences that keep people coming back for more throughout the sailing.

The same principles used by the jewelry store sales team can be applied to simplify and streamline decision-making processes in business. Their meticulous attention to detail, strategic incentives, and structured sales approach highlights the power of isolating variables and taking action to achieve results. As Mike says, it is important to achieve results rather than just focus on execution.

If you're a professional trying to to simplify problem-solving and decision-making, this episode is full of valuable insights and practical tips from Mike's experiences. Tune in to learn how to isolate variables, take action, and streamline your decision-making process to achieve the results you desire.

Connect with Mike Simmons

Find My Catalyst Podcast

Mike Simmons on LinkedIn

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:00:28 - Alaska Experience

00:06:28 - Building Sales into the Experience

00:09:21 - Scavenger Hunts and Trade Shows

00:11:33 - Scarcity and Urgency

00:12:41 - Additional Purchasing Options

00:14:20 - The Power of Copywriting

00:15:34 - Becoming an Extension of the Sales Team

00:16:46 - The Value of Scripts

00:18:32 - Making it Easy to Pay,

00:21:44 - Creating Your Own Laboratory

00:27:56 - The Need for Leadership and Culture Building

00:28:51 - Shifting the Focus to "Axe"

00:29:59 - Simplifying Approach and Embracing Continuous Learning

00:31:40 - Positive Feedback and Excitement for the Future

Aug 29, 2023

Good leaders understand who they are, what they do, and they ask for what they want. - Jody Maberry

In this episode of The Jody Mayberry Show, I had the pleasure of welcoming back Jim McPhee, the retired senior vice president of Operations and chief operating officer of Walt Disney World Resort. This time Jim asks me questions, which leads to a discussion about the qualities of effective leaders.

Throughout my career, I've had the opportunity to speak with numerous leaders. There are three common themes among them.

  1. Great leaders know who they are and have confidence in themselves and their abilities. This self-awareness is crucial for effective leadership.
  2. Good leaders have a clear understanding of their role and know how to accomplish their goals. This clarity enables them to help others do the same.
  3. Leaders who ask for what they want are more likely to achieve their goals and empower others to do the same.

During our conversation, I shared a personal anecdote about the impact my work has had on others. Hearing from an individual who learned they could be a leader and take control of their own career was a profound moment for me. It reinforced the importance of asking meaningful questions and facilitating the sharing of impactful stories and insights.

Jim asks me about the biggest threat to the industry or the world today. That question makes me think about the lack of engagement I observed during the uncertain times of 2020. When people stop engaging with each other, divisions arise, and societies can break down. Addressing this lack of engagement is crucial for maintaining a healthy society.

If you're an aspiring or current leader looking to enhance your leadership abilities, this episode is a must-listen. It highlights the qualities that make leaders effective, and how implementing them can make. a positive difference in your life and the lives of others.

Connect with Jim MacPhee

Order Jim's Book

Jim MacPhee Linkedin

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:01:18 - Key Traits of Great Leaders

00:03:30 - Lack of Clarity as a Threat

00:05:31 - Finding Joy and Satisfaction

00:08:28 - The Biggest Threat to the World

00:10:01 - Jim's Future Endeavors

Aug 23, 2023

Relationships matter. They are finite, and you need to take advantage of them in a good way for as long as they're offered to you. - Jim MacPhee

Jim MacPhee is a former executive leader with Disney who joins to share some of his lessons on becoming an inspirational leader throughout his 43 year career. His experiences range from starting as a boat driver and retiring as the COO/Senior Vice President of Walt Disney World. We spend a lot of time discussing the impact of building relationships and creating positive experiences. He emphasizes the fact that effective leaders make people feel valued. Throughout his career at Disney, Jim discovered that true engagement involves looking people in the eye, asking about their lives, and listening to their responses. He believes that caring leadership fueled by authentic engagement can turn average performances into extraordinary ones.

Making emotional connections and making people feel valued contribute to the overall success and reputation of an organization. This is echoed in Jim's philosophy of inspirational leadership, which is rooted in engaging, inspiring, and leading others. True engagement involves making eye contact, smiling, and showing appreciation to everyone in the organization. He shares how he made people feel valued throughout his career. I love when he says that the true measure of an experience is how an organization or individual makes someone feel. This is also why he encourages leaders to spend time engaging with frontline employees. They often hold valuable insights and play a crucial role in shaping the customer experience.

This episode is a wonderful conversation with valuable insights around improving leadership skills and enhancing customer and employee engagement. The experiences Jim shared showecase the power of relationships and what set the stage for his successful leadership style.

Connect with Jim MacPhee

Order Jim's Book

Jim MacPhee Linkedin

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlight

00:02:48 - The Window on Main Street

00:05:27 - Building Meaningful Relationships at Work

00:08:23 - Fly Fishing and Finding Joy in Retirement

00:10:57 - Embracing a Student Mindset

00:13:31 - Introduction to Disney and Epcot

00:14:35 - The Epcot Center Preview Center

00:16:01 - The Importance of Curiosity and New Challenges

00:18:22 - The Power of Relationships and Understanding

00:21:36 - Engage, Inspire, Lead

00:27:29 - Importance of Personal Connection

00:28:45 - The Value of Frontline Employee

00:29:01 - Challenges for Leaders

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