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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. With a mix of storytelling, lessons, and occasional guests, Jody will help you master and market your message.
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Now displaying: November, 2020
Nov 18, 2020

Disney VIP tours are a unique way to experience the theme parks. 

My first VIP tour was in Disneyland. Not only did we get on more attractions than we would have otherwise because of the logistics of having a guide and the ability to get into FastPass lines, I learned more than I expected. 

Our tour guide knew so much about Disneyland and Walt Disney. Nearly every ride, I learned a piece of history I would not have otherwise. She also had a story about topiaries, ticket booths, and the Tiki Room. It made for an exceptional day. 

But during VIP tours, I learned some lessons. 

Focus on Experiences. For people like me and you, a VIP allows us to feel like a celebrity for the day. For celebrities, a VIP tour allows them to experience the park like a normal person. In both cases, people are paying for the experience. 

Make People Feel Special. This is the real charm of the VIP tours. A guide doesn't just take you around the park, they make you feel special. Disney selects tour guides who are good with people with a focus on service. Of the four guides I have been on a VIP tour with, each one has been different which led to a completely different experience. But the one thing that has been the same is how they make you feel special. 

Exclusive is Valuable. I admit, one of the cool things about a VIP tour is that not everyone else is on one. You feel like you are getting an exclusive experience you would not get otherwise. Exclusive is another form of entertainment and Disney does it well. 

There are people who want more and are willing to pay for it. Most people are happy with your basic offering. But there are some people who are willing to pay more to get more products, better service, or more access to you. Offer them more and let them pay for it. It is a service. 

Thank you to Lee Cockerell and Dan Cockerell for contributing to this episode. 

Nov 11, 2020

My guest today is Jeff Noel, a 30-year Disney veteran with over a decade of experience teaching at the Disney Institute. We are discussing practical tips for new speakers based on observations from past Podcast Movement keynote presentations.

As we discuss, there are many best practices in the world of public speaking. Some of the lessons we explore include vetting material in advance, giving the audience renewed hope, and relating to the crowd. With years of experience, Jeff shares in detail the ways he's matured these approaches from on-the-spot audibles on stage to preserving stage authority.

In any scenario, the key behind any tip is helping the audience come away with something. Whatever you do in practice or in the heat of the moment, act as if you've been there before.

Resources:

If Disney Ran Your Live - https://podcasts.apple.com/us/podcast/if-disney-ran-your-life/id1450061482

Connect with Jody:

www.jodymaberry.com

E-mail: jody@jodymaberry.com

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Nov 4, 2020

On a recent trip to Nevada, I had the pleasure of staying at the Whitney Peak Hotel in Reno. Reno, much like Las Vegas is a town of noise and neon. Surprisingly, the Whitney Peak Hotel is neither of these two things…and that is exactly what makes them stand out. Every other hotel tries to compete by upping the anti-so to speak-and offers more of the same: noise and neon. The Whitney Peak Hotel is a no-neon, dog, and eco-friendly facility with a focus on customer service, not filling their lobby with unending slot machines.

This got me thinking. Just because others are doing something, doesn’t mean it is the best way to do something. How do you stand out in a world of noise and neon? Look around and see what others are doing and then do the opposite or put your twist on it. Look for what makes you you, what fits you, and do it your way. Be different in the way you are different.

In a world where every arena is crowded with more of the same, dare to be the one who dances to the beat of your own drum.

Connect with Jody:

www.jodymaberry.com

E-mail: jody@jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

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