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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
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The Jody Maberry Show
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Now displaying: May, 2022
May 25, 2022

Tim Schurrer is back for our traditional follow-up episode where I invite my guests into the interviewer chair. Tim has three questions for me, and as always, they do not disappoint.

Question one requires a little bit of context, but when you boil it down, the question is simply this: who are you showing up for? For me, there is the obvious answer. Then there is also the more specific answer that can be summed up in the avatar of Lee Cockerell.

Next, what is your favorite story of helping someone else win that you were glad to be a part of? The first one that comes to mind involves seeing someone change their mind and step into a role they really excelled in.

Lastly, what is being successful? How do you define it? I can sum success up in one word, and it’s not what most have in front of their mind when they hear that word.

Since we got through these questions pretty quickly, make sure you listen for a bonus round of questions for Tim and some unsolicited parenting advice.

Resources:

Build a Winning Team Podcast

Secretsocietyfree.com (get the first two chapters free)

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

May 18, 2022

Tim Schurrer is with me and is unpacking his new book, The Secret Society of Success. Tim spent ten years on Donald Miller’s Storybrand team and has recently embarked on a new journey as an author, podcaster, and speaker.

At some point or another, we all ask the question “what is success?” Society often waters success down to prestige, money, or position. Tim’s book takes a unique approach to answering this question. Success can look very different. It can be flying under the radar. Just because no one knows you had a hand in a project does not mean you have not achieved success. If you do your job in a way that frees others up to do theirs well, you are successful.

Those who are part of the society of success use their abilities and skills to shine the spotlight on others; not toot their own horn. There is no limit to what you can do if you don’t care who gets the credit. The secret society has little to do with your title on an org chart and everything to do with your headspace. When we are grateful to play a part, we can embrace our definition of success. You don’t have to touch a million lives at a time; just one at a time, and that is enough. Don’t worry about what everyone else is doing. Define what success looks like for you this season, double-check your intentions, and walk down your path with confidence.

Resources:

Build a Winning Team Podcast

Secretsocietyfree.com (get the first two chapters free)

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

May 11, 2022

Cassie Tucker returns today and we are laying out the greatest marketing lessons you are going to find. And I learned them from my dog.

As a dog owner, I am very interested in making sure my four-legged family member is taken care of. Not too long ago, I learned about a dog boarding and daycare company that markets their product in such an amazing way that I am now a customer. Here are seven lessons I have learned from a doggy daycare that business owners can adopt to their marketing.

First, there is value in word of mouth. Happy customers will share with others. Second, it is helpful to have a red velvet rope mentality. If there is a process that needs to be walked through, customers feel like they are part of something special.

Next, crest a story for people to be part of. Give people a narrative to participate in. Fourth, understand what product you offer. You have a core offering, and you have the underlying experience that is at the center of your products. That is what you need to highlight for those who come across your services.

Next, create more services for people to take part in. If you offer extra, there will always be someone who wants to take part in it. Sixth, scarcity, and exclusivity make people feel good about what they have bought. With exclusive offerings, you create a level of urgency that people want to act on. If you go this route, make sure you allow people to put themselves on a waitlist or opt into getting more information as the service or space becomes available.

Last, maintaining the customer experience should take priority over getting new customers. Taking care of existing customers should always take priority over bringing in new customers. If you can spend five dollars to take care of your current client versus spending five dollars to get a new client,  always take care of your current client. Be honest with yourself and understand how much is too much for you to provide a good product. Don’t spread yourself too thin at the expense of your existing clients' experience.

They may be a dog boarding company, but Dogtown definitely has an edge in marketing a unique experience that instills value and creates long-term clients.

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