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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
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Now displaying: December, 2017
Dec 26, 2017

When my son was going to try out for the swim team, his self-talk began laying the groundwork for failure. 

"My legs hurt."

"I am tired."

"I probably won't make the team."

Many of us do this. We say these things to make it easier, or more acceptable if we fail. But what we are doing is laying the groundwork to fail. We believe what we tell ourselves, but our self-talk is often not true. Until we make it true. 

In marketing, the words we use and the stories we tell the matter. The same is true for what we tell ourselves. The words and stories you say to yourself matter. 

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