We live in a day when politics can be a very dividing topic. Rather than looking at the divides that surround it, Peter Hinga and I are taking a deeper look at the lessons we can take from politics and apply them to our personal brand.
Peter Hinga started his political journey volunteering on local campaigns as a teenager. He and his father bonded over politics in a surprising way. He progressed through internships and made his debut in the congressional campaign circuit in 2004. He has run campaigns and now focuses on consulting.
Running for office has many lessons that are applicable across the board. Understanding your why and making sure that you want to set your hand to something is not a respecter of industry. Whether you are a politician, an entrepreneur, or an employee, your personal brand is front-facing. Connections and buy-in create influence. Getting involved and upfront with your potential audience in an industry will help you build connections and gain experience you can’t gain any other way.
No matter your industry, you need to be authentic. Don’t just be a talking head spouting talking points and lose yourself in the process. You can say all the right things and still fall flat if you don’t lean into what makes you uniquely you.
Know your audience, really get to know them. It can be tempting to spread out but don’t make the mistake of going broad right away. Start at your home base where you are strongest and then build from there.
Lastly, make sure you know how to roll with the punches. Don’t take things personally, but recognize when you can apply feedback. Get in front of the negative and approach things from a place of transparency rather than being caught off guard.
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"You don’t need a crowd. You just need one person to hear what you have to say."
In this episode, I share a special moment originally told by my good friend Vincent Pugliese on his podcast, Total Life Freedom. While he and I were at Podcast Movement I shared a story with him about why we need to keep showing up, even when it feels like no one’s listening.
Years ago, I launched the Park Leader Show with no idea where it would lead. But one listener in Arkansas heard the message, and that connection opened a door to speak to all 50 state park directors, alongside the governor and a Walmart executive. This episode is a reminder that your voice matters, your message is powerful, and you never know who’s on the other side listening.
Read my blog for more on why showing up consistently is the greatest investment you can make in your impact.
Connect with Vincent
Website - Total Life Freedom
Podcast - The Membership Freedom Podcast
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