Lee Cockerell is the former Executive Vice President of Operations for Walt Disney World. Lee joins the Jody Maberry Show to offer lessons from Disney you can apply to your business.
"It's not the magic that makes it work; it is the way we work that makes it magic."
In this episode, Lee explains what it looks like for small businesses and entrepreneurs to create magic. Creating magic is easier than you think it will be. Have a great website, answer your phone, return calls, look professional are just some of the simple things Lee offers as a way to create magic.
If you want to figure out how to create magic, get feedback from customers, colleagues and friends. Feedback will help you figure out what you do best and where you need to improve.
Lee also explains why a podcast is an important tool to mobilize your message. And if you want to master your message, Lee suggests you study and practice. First learn, then practice, and then teach to master your message.
When I was a park ranger, I had the opportunity to help a lady who was camping solo for the first time since her husband died. Her grand adventure took an unfortunate turn when she was not able to set the tent up by herself. In 20 minutes, I was able to set her tent up, and in the process, I learned some lessons on how you can be a park ranger to your customers.
Here are the points you need to remember from this story so you can be a park ranger to your customers.
If you can apply those five lessons into your business, you will be strutting around like a park ranger. And you will serve your customers better.