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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
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The Jody Maberry Show
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Now displaying: September, 2022
Sep 14, 2022

Many people are familiar with podcasts. It doesn’t matter what industry you are in, you can benefit from podcasting in one way or another. Cassie Tucker joins me as we unpack three strategies for leveraging podcasts to reach your goals.

The first strategy is the one most think of when they consider podcasts. The long-term podcasts. Ideally, in this scenario, you post weekly and maintain the podcast an indefinite period. There are many benefits to this strategy. It allows you to build a network and connect in ways professionally that might otherwise be outside of your grasp. You can even foster a relationship before you even meet people. On a professional level, it allows you to build your email list and establish yourself as an authority on a topic or in a specific space. It can even help create additional content and boost your SEO when used strategically.

The second way you can use a podcast is a short-term podcast. These podcasts are for a limited time and have a specific focus. It is the perfect tool for authors or speakers. You determine how many episodes you will host and build the arc of your podcast on that foundation. Hosting a short-term podcast provides extra exposure for you and extra opportunities for engagement with your audience.

Lastly, one way anyone can utilize podcasts is to be a guest on existing podcasts. This is a great strategy for getting exposure to already existing audiences. It is an easy way to build your email list by providing opt-ins or a call to action that provides them with a resource. It also acts as an unofficial endorsement by the host, bolstering credibility. It also allows you to repurpose and customize your story or content for different audiences. Podcast Guest Magic is a course on how to successfully be a guest on podcasts.

No matter your vision or commitment level, there is a way you can utilize podcasts to propel your endeavors to new heights. 

Resources:

Will Talks Biz Podcast

Podcast Magic

Podcast Guest Magic

The Secret Society of Success by Tim Schurrer

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes: 

“When you have to show up every week, with something to say you start to understand what you believe in and who you are” JM

Sep 7, 2022

Tanner Brock is back for our traditional follow-up episode, and he has three questions locked and loaded.

First, what is the most afraid you have been in the wilderness? I can tell you it isn’t meeting a bear, and it isn’t getting lost. The answer might surprise you.

Second, if you started a new podcast, what would the new podcast be about, and what would the name be? I have a topic top of mind, but the name might be more difficult to answer.

Third, you were one of the attendees at the Changing Discourse Mastermind in Kansas City. What was your big takeaway from the event? It is a tie between an exercise we did and one specific speaker.

Because we made good time, I went ahead and gave Tanner a bonus question and snuck on a surprise guest to further explore the idea of leaning into your strengths and what to do with your weaknesses.

Resources:

E-mail Tanner: tanner@changingdiscourse.com to receive the two page sheet on how to gain mentors and receive a 15 minute call.

Changingdiscourse.com
Twitter

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

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