On the Jody Maberry Show, we often talk about marketing and branding on this show, but you may be surprised to know the best lesson I learned about branding came on a sheet of ice.

Now, you know some top marketers have been on this show. Ray Edwards and Mike Kim understand branding like no one I know. But they have nothing on Homejuice.

What is a homejuice is what you just thought? Right. Who is Homejuice is the better question.

In this episode, I share a story about a boyhood friend called Homejuice to illustrate a simple, but powerful lesson about branding.  

Kary Oberbrunner returns to the show to talk about his new book, The Elixir Project. 

After writing several non-fiction books, Kary wrote a young adult fiction thriller. It was a risk to move from traditionally published non-fiction books to write a fiction story. In this episode, Kary will discuss the story behind The Elixir Project, what you can learn from the book and how he is offering a way for people to go deeper after reading the book. 

Take the Hackability Assessment HERE. 

Sign up for the Elixir Project Webinar HERE.

Get the Elixir Project book HERE. 

Connect with Kary on Twitter. 

Listen to Kary's first appearance on the Jody Maberry Show.