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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
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The Jody Maberry Show
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Nov 24, 2021

I recently received not one, but two of the same type of marketing pieces. I hate to say it, but it wasn’t the best marketing I have seen. It got me thinking, what makes a good marketing piece? I have Cassie Tucker back with me again to dive a little deeper into what makes a good piece and what these landscaping companies can do to improve on their attempts at getting their services out to the public.

Check out what others in your industry are doing and learn from it. Determine where your future clients are going to find info on the services you offer. Once you identify where make sure you are there. Maybe it is on review sites or inside local Facebook groups. Wherever it is, make sure you have representation.

It is ok to change your marketing focus by season. Often, people are looking for services at certain times. Make it simple to find you. Spend time getting to know people. Take the initiative and network with individuals in complementary industries. This is a great way to get your business in front of those who need your services.

Last, remember that experience is key. The best advertisement you can get is word of mouth from happy customers. Make sure your messaging is key, and you equip your team to provide consistent service. You can have the best marketing possible, but without providing consistent customer service, you may as well be tossing business cards tied in a bag with a rock.

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

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Nov 17, 2021

Lee Kitchen is back for our follow-up episodes where we flip the script, and my guest becomes the interviewer. Lee came up with a fun set of questions, and I can’t wait to answer them.

First, when you were young, what did you want to be when you grew up? I had a top three that were about as different as you can come up with. But they all make sense in their way.

Second, if you were a Disney tour guide, what four attractions would you make sure your guests saw? Well, you will have to listen for the suggestions, but I will let you know you need a park hopper pass to see them all…or stay for multiple days.

Third, in eight years as a park ranger, how many yogi bear jokes did you hear? A lot. But there was something I was asked or told many more times, and it might surprise you.

Lastly, I let Ken sneak in a bonus question…and I’ll give you a hint…the answer earned me a label of “squirrel guy”. I hope you enjoy these questions and answers today. I know I did.

Connect with Jody:

www.jodymaberry.com

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Nov 10, 2021

One definition of insanity is doing the same thing repeatedly, but expecting a different result. Today, most industries have a rapidly changing landscape, and it is not enough to approach questions and problems from the same angle. Lee Kitchen is here unpacking the concept of Design Thinking and how you can set yourself apart by learning to look at your situation from a different perspective.

Lee Kitchen is one magical dude. After a 32-year career with Disney, he now brings his experience and knowledge to companies everywhere. He is a speaker, consultant, and trainer who specializes in challenging the approach we take to problem-solving and transforming it into a journey of discovery.

All too often, when presented with a problem, the baseline approach is to tackle it head-on. The linear approach seems to be a default in many industries. Design Thinking is a structured way of thinking that takes an abstract or sideways approach to tackle an issue.

There are four aspects to Design Thinking: scoping, empathizing, ideating and inspiring and idea developing. Scoping is all about taking apart your challenge and reassembling it in a way that ensures you are tackling the "right" challenge. Once you identify the correct challenge, you can’t simply rely on the data; you must humanize it. Dig deep with your customers and make sure you are approaching your challenge with the end in mind. Once you have your idea and your research, get everyone together, not just the experts. Brainstorm and hear from everyone involved. The last piece is making sure you have the infrastructure in place to implement your decisions and gain traction.

It is important to be challenged in the way you look at things. Breaking out of what you have always done and looking at situations from a new vantage point will keep you from being left behind.

Resources:

Magicaldude.com

Connect with Lee on LinkedIn 

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

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Nov 3, 2021

We live in a competitive world. For every skill or discipline, there is a number of practitioners. So what can you do to set yourself apart and make the best offer possible? Dan Cockerell returns to share the lessons he has learned over the past three years.

Dan Cockerell is the former Vice President of the Magic Kingdom at Walt Disney World. His podcast, Come Rain or Shine, centers on creating and maintaining a magical culture in any organization. He is a speaker, consultant, and coach and has a lot to offer when it comes to submitting pitches and making offers that are irresistible.

When you submit an offer or a pitch, it is important to differentiate yourself from the beginning. Respond quickly to inquiries. Clearly explain your methodology and what you do. Don’t try to sell; try to understand. Ask questions and then use their answers to help form what it is you can do for them. Dan submits a custom video for requests to help potential clients clearly communicate what they will receive from him. Lastly, give a tiered cost structure. At least two options, three if you can. Don’t alienate clients by giving them a one-and-done offer.

When you commit yourself to understanding how to serve, you will be able to submit the best possible offer and set yourself apart from the competition.

Resources:

The Perch Membership Community-Special Offer: $1/first month; $49/month after 

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Oct 20, 2021

It is an honor to have Colonel Kevin Benson with me. Col. Benson is highly decorated. His military career spans 30 years, during which he was the Director of the School of Advanced Military Studies and has become an Adjunct Scholar at West Point. As impressive as his career has been, even more, impressive is the extreme wisdom and humility that guides him.

The poem ‘If’ by Rudyard Kipling ends with a challenge to fill the “unforgiving minute with sixty seconds worth of distance run”. Col. Benson took this challenge to heart, pursuing his Ph.D. as a means of filling that unforgiving minute.

It is important to take the opportunities we have been given and refuse to rest on our laurels, no matter how impressive. Like those who have gone before, it is our responsibility to challenge ourselves and give back. Passing on what we know to the younger generation helps them to succeed as well.

One of the best ways we can grow is to move beyond asking what or how questions. We need to be asking why. Asking why helps us to uncover the reasoning behind past decisions. When we can understand the context of the moment, we can understand the decision that was made and what the end goal was.

Past or present, we can always find the opportunity to learn from others. Embrace that you aren’t the smartest person in the room. Everyone can contribute, and you can learn from anyone and everyone if you set your mind to. A humble leader refuses to throw anything away but evaluates and takes in the ideas presented. The way we approach the minute sets the standard.

Resources:

Red Teaming by Bryce Hoffman

Colonel Benson on Twitter

Connect with Jody:

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Oct 20, 2021

Once again, it is time for a guest on the show to turn the tables and ask me three questions. Col. Kevin Benson returns with a few thought-provoking questions that I am excited to answer for you today. Listen until the end, he also unpacks a special extension on our previous conversation about filling the unforgiving minute.

First, how did you come to conclude that conducting podcast interviews was your chosen line of work? This is an interesting question. Would you believe it, like many things, stemmed from my love of parks?

What delighted you about being a park ranger? This is an easy answer. What is more appealing, dealing with numbers or being in the outdoors?

Last, what is a path that you thought about taking but didn’t? If it weren’t for a three-month car trip, I may have ended up working for one of the most stable and well-known companies in Illinois. I’m grateful for that trip.

Connect with Jody:

www.jodymaberry.com

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Oct 13, 2021

I am excited to say Jeff Nole has returned! After a year without getting together in person, the stars have aligned, and we spent the last three days hiking at Glacier National Park. When I think of Jeff Noel, I think of a man that knows how to live in the present moment. He has invested time and energy into cultivating a life of being present, and that is something we all need a little more of.

There is a moment in time that is right now. Appreciating that moment and being grateful is a key component in being happy. Gratitude is part of the context of being happy. Every day, there are so many things to be grateful for. When we are intentional about appreciating our present and are grateful for it, we will be happy.

Being present doesn’t happen by accident. It takes intentionally building structure and processes and investing energy around being present. As you work being present and being grateful into your life, it becomes muscle memory. It becomes easier and easier to do.

If you are looking for a simple first step to being present, it is simply to enjoy where you are. Allow moments to happen organically. Linger in the present instead of looking for what is coming next. Enjoy what’s here right now; what’s in front of you. Life moves fast. Take autopilot off and start steering your own life toward embracing your present moment. Embrace the concept of compounded interest and let gratitude grow through slow and steady deposits invested in your present moment.

Connect with Jody:

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Oct 6, 2021

It’s that time again. Cassie Tucker returns to bring three questions of her own creation to the table. Full disclosure, I do turn the tables on her towards the end.

First, what is your favorite national park and why? This is a pretty easy question for me, but it is a tie. It all depends; are you looking for scenic views or majestic wildlife?

Second, outside of the podcasts you and your clients have, what is your favorite podcast? I have a few. Would it surprise you to learn that one of them actually has five-hour episodes, and I listen to the whole thing? It’s that good.

Lastly, What is one of the biggest mistakes you see made in podcasting, and how can podcasters correct it? The biggest mistakes boil down to follow-through and how you interact with your listener…but you will have to listen to hear the specifics.

Resources:

Cassie Tucker Instagram

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

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Sep 29, 2021

I am excited to have a special guest with me. Cassie Tucker is new to our team and is my assistant. She is a former Disney team member, entrepreneur, and business owner, and overall amazing person. We connected after she reached out to Lee Cockerell to work with us. It took four years, and we are grateful to have her on the team.

As someone who has worked on a wide range of teams, from retail to advertising agencies, Cassie has experience when it comes to joining new teams. She knows what she brings to the table: strategy, project management, collaboration, and a get it done attitude. But what do you need to do to successfully come onboard a new team?

Ask a lot of questions and be open to others teaching you. Be humble and really dial in on understanding how things work. Talk to everyone and familiarize yourself with other departments. Identify who to go to get the answers you need. Most companies have a “culture” they introduce to you when onboarding; however, culture is how they do things and how things get done in their unique setting.

Lastly, be willing to learn new skills. Seek out improving your own tool belt, and don’t be afraid to utilize resources beyond what is provided to you. Be ambitious, and don’t be afraid to seek out what you need to thrive.

 Resources:

Cassie Tucker Instagram

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Sep 22, 2021

Influence can open more doors for you than a title can. 

To illustrate the power of influence, I share a fun story from my time as a financial analyst at a commercial bank. 

Yes, I was a bit devious, but it was all in good fun. 

Listen to the episode to hear the incident that could have gotten me fired. The takeaway from the episode is to focus on influence. 

Don't worry about a big title. Don't worry about likes and comments on social media. Focus on people. And as you build relationships you will get more influence. 

Once you have influence, the rest will take care of itself. 

Sep 8, 2021

Back on the Jody Maberry Show is Tanner Brock from the Changing Discord podcast.

During this October 2020 interview, Tanner and I discuss the culture cycle of curiosity. Using my career trajectory as a guide, Tanner highlights the keys to timely decision-making and strategy. Additionally, he explores ways we can allow mentors and colleagues to provide input. As much as we want to tell our story, sometimes we must let others tell their story to determine what occupational path we should take.

Accordingly, rather than ask, "What do I have to lose", dare to imagine “What will my story be?” Applying this paradigm change, the sky is the limit to what you can accomplish.

Connect with Jody:

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Sep 1, 2021

We are live from Kansas City, MO where I have the pleasure of attending Tanner Brock’s first live event. You may remember when I mentioned Tanner Brock is the person that makes me glad to do what I do. Mike Simmons, the host of the Catalyst Sales Podcast, is also with us.

Tanner has an amazing story. He started out working in a warehouse, never rising above the status quo. So how did Tanner go from not shaving and never tucking in his shirt to putting on a live event? The thing that set Tanner apart was his ability to ask good questions and apply the feedback he received. By investing in relationships that could be fostered and grown, he created a sense of accountability that allowed him to grow.

No matter who you are, you possess the power and potential to impact others. You don’t know who is listening as you share your struggles and your stories. Sharing your journey can lead to life changes in others. Seek wisdom and pass it on. Be a lifelong learner and share what you learn with those around you. 

Resources:

Changing Discourse Podcast

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

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Aug 25, 2021

It’s that time again. Whenever I have the pleasure of interviewing a guest, I always have them back for a role reversal. JeffBrown returns to ask any three questions of his choosing.

First, have you seen Werewolves within? Also, can you clarify the difference between a park ranger and a forest ranger? This may seem like a simple yes or no answer, but you’d be surprised to learn the answer involves a reality show and unpacking how to differentiate between park and forest rangers.

Second, you host multiple podcasts. What is your favorite aspect of podcasting? (And which is your favorite?) I’ll give you a hint. The first part is an easy answer for me and has to do with the messages on the shows I host. The answer to the second part may or may not surprise you.

Lastly, you are always reading at least three books at any given time. One business book. One Self Development book. And one book purely for entertainment. If you were to recommend one book in each category, what books would you recommend? Well, you will have to listen to find out.

Resources:

Creating Disney Magic by Lee Cockerell

Books by Jim Rohn

Breaking Blue by Timothy Egan

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

 

Aug 18, 2021

If you have been listening to the show for a while, you may be familiar with the name JeffBrown (and you know why it needs to be said in one breath). Jeff is the host of the Read to Lead Podcast. He is here discussing his new book, Read to Lead.

Jeff has been working on his podcast for eight years, and over that time, he has interviewed a few amazing authors. Jesse Wisnewski approached Jeff with a book idea he had previously pitched to a publisher. They rejected it due to a lack of platform. Jesse's initial idea, The Readers Edge, resonated with Jeff. Jeff joined the project, which they renamed Read to Lead, and the rest is history.

We have all heard that knowledge is power. And knowledge has long been associated with books and reading. As Jeff explains, one of the most powerful things about reading is the ability to gain a modicum of functional mastery on a topic by reading five books on any given topic. The idea that you can pick up a book for twenty bucks and walk away with someone’s expertise is astounding. No wonder we equate reading with power.

We live in a time where there are many ways to assimilate books. In addition to hard copies, we also have digital and audio formats. Different books call for different mediums. Audiobooks are great for entertainment and books meant to change how you think. However, books that we want to retain and understand on a deeper level are better digested in traditional print. There is something special that happens mentally and spatially when we read physical books. It impacts our retention and comprehension.

Jeff offers a few tips for getting the most out of the books that you read. First, challenge yourself to pick up a physical copy and read. Second, use the Pomodoro technique to help you focus, reading for 25 or 50-minute increments. Then start a new Pomodoro and make your notes. Third, try listening to an audiobook at 1.75 speed while reading along in the physical book. It will allow you to read quicker and retain more. Last, teach what you are learning to others. Teaching helps you to synthesize what you have learned, so you retain and comprehend more. 

Resources:

Readtoleadbook.com

Read To Lead Podcast

Connect with Jody:

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Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

 

Aug 11, 2021

My family and I just wrapped up our stay at Glacier National Park. We had the pleasure of staying at the Granit Park Chalet during our stay. After arriving home and processing our trip, I have six lessons I learned from this trip that I am sharing with you. Jeff Noel is returning today to go over those lessons with me.

  1. Don’t do the work of a mule. There are some things you don’t need to be the one doing. Identify if there is work that you should not be doing. If you find something, figure out who can do it for you.
  2. Enjoy the present moment. The moment you are in right now is important; enjoy it. Challenge yourself to make it last a little stronger and a little longer.
  3. Eventually, you have to teach what you have learned. Why do we learn if not to teach others? 
  4. Leaders create more leaders. Set someone else up to be the first to see and discover.
  5. If you focus on the priorities, the rest doesn’t matter. We are prone to worry and think about a lot of things that don’t matter. They may look like they do, but they really don’t. Focusing on your priorities will help you focus on what really matters.
  6. Last, you can serve the servers. There is no reason we can’t make sure that those who serve us are served as well. Do something nice for the people who serve you. Make it your purpose, that you want to be a bright spot in their day.

Jeff also made a point that is worth mentioning. Practice, over time, creates compound interest. Anything you practice, over time, gets easier and more like second nature; like taking a family vacation and coming away with life lessons. 

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Aug 4, 2021

Jill Young is back for our traditional follow-up podcast, where I have my previous guests return to ask me three questions of their choosing. Now, the difference of having a coach doing the asking is pretty evident by the questions she asks. Take a look.

You have had multiple podcast shows what is a story that one listener shared with you that you knew your podcast changed their life? I can’t answer this question without sharing Tanner’s story. Hands down, it is the first one that comes to mind.

Second, how in the world did you become a financial analyst? I know I may come across as entrepreneurial, but if you are good with numbers, it’s hard not to get pigeonholed as the numbers guy. You’ll hear what I mean in my answer.

Lastly, Jill asks what makes a great podcast partner? I have been honored to work with a lot of different partners on multiple podcasts, and one element remains true across the board. And remember Tanner from earlier; he plays a part in this one too.

This episode took a slight detour from our normal three-question follow-up, but I think it was a bonus. Curiosity is an advantage, and as we learn to ask great questions, we can get beyond the surface and explore the deeper levels in most areas.

Resources:

LinkedIn - https://www.linkedin.com/in/eoscoach/

Website - https://www.eosworldwide.com/

Traction: Ge a Grip on Your Business by Gino Wickman

Who Not How: The Formula to Achieve Bigger Goas Through Accelerating Teamwork by Dan Sullivan

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Jul 28, 2021

Jill Young, author and head coach for EOS Worldwide, explains what the Entrepreneurial Operating System is and why teaching helps us to internalize concepts fully.

Jill grew up as part of an entrepreneurial family. Her first coaching opportunity was in a daycare setting for 4 and 5-year-olds while she was in high school. Jill is now an author and owns her own coaching company, in addition to the work she does with EOS Worldwide.

Many people benefit from having a coach, especially those who are high performers. Often, a coach creates a space for exploring options, solutions, and possibilities. Coaches do this by creating a place for visionaries to be heard. A coach may sometimes have to be the one to provide feedback in a truthful and direct way. More times than not, the solution or next step needed is clear. They just haven’t seen it yet.

Individuals can benefit from coaching. Companies, especially those of an entrepreneurial nature, can benefit from finding their operating system; their entrepreneurial operating system to be exact. EOS is a simple set of business tools designed for companies to help them evaluate and develop three key principles, starting from their leadership down: Vision, Traction, and Healthy. With over 11,000 implementations worldwide, EOS is helping companies from 3-200 team members move toward their highest goals.

Resources:

LinkedIn - https://www.linkedin.com/in/eoscoach/

Website - https://www.eosworldwide.com/

Traction: Ge a Grip on Your Business by Gino Wickman

Who Not How: The Formula to Achieve Bigger Goas Through Accelerating Teamwork by Dan Sullivan

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Jul 21, 2021

Mike Kim, the author of You are the Brand and my personal friend, returns for our three questions follow-up episode.

Mike does not disappoint with his questions today.

What have you learned in the last year that you wish you knew three years ago? It’s not so much about learning a new skill, so much as I wish I had known how well something was going to do so that I could have started it three years earlier.

What is giving you the most energy right now? I’ll give you a hint – two things that I was forced to abstain from for the past year.

This last one is probably one of the most unique questions I’ve been asked. If you could have a plane write anything in the sky for the world to read, what would you have them write? This was a surprisingly easy answer. Just two words, no question about it. What about you?

Connect with Jody:

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LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Jul 14, 2021

I am excited to have Mike Kim, a business coach, marketing strategist, author, and most importantly, a personal friend, joins me as we take a look at his new book, You Are the Brand.

Mike and I met many years ago, and over the years, it has been an honor to watch the content of his new book, You Are the Brand, develop and refine over time. Often, we see people at the end of their journey, once they have it all figured out. It is important to remember that the good you see them doing now is because they have gone through the process, finding what works and what doesn’t.

In today’s world of social media and influencers, people tend to fall into two categories: Those who attempt to portray what they feel people are looking for and those who overshare for the sake of transparency. What we all need to understand is that we are our brand. Attention isn’t owed; it is earned. Ask yourself if what you are putting into the world can serve as a campfire for your target audience? Is it a beacon of light? Is it a place where people can gather and share stories? People want to see the journey and the hope at the end of the line. You build a brand by sharing true stories unique to your point of view.

How do you find your point of view? Ask yourself three questions: What ticks you off? What breaks your heart? What is the big problem you are trying to solve? Answer these questions, and you will have your unique point of view that will give life to your brand.

We are not goods. We are not cattle or pottery to be stamped with a brand. Your personal brand is a mix of your ideas, your expertise, your reputation, your message, and your personality. Your brand is what people know about you before you arrive in the room. Branding is not about image, it is about identity. As you narrow in on who you are and what you bring, you will begin to see a clear picture of what your brand truly is and has the potential to be.

Resources:

https://youarethebrandbook.com/

mikekim.com

Brand You Podcast

Youtube

Instagram

Twitter

LinkedIn

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Jul 7, 2021

Do you suffer from FOMO? I do. That isn’t some weird disease or condition. It stands for Fear Of Missing Out. I recently when on a month-long trip to Florida with my family. When we left, I had intentions of recording multiple podcast episodes and working on my book. But at the end of the day, the month ended without me doing much along those lines.

Did I miss out on an opportunity? Some would say yes. But I say no. See, I know my priorities and what is important to me. Time with family… is my priority; that is what I am afraid of missing out on.

When you know your priorities and what is truly important to you, FOMO can help you capitalize and seize the moments that truly matter to you. Don’t let our social media, marketing-driven world tell you what you are missing out on. You define that for yourself.

Connect with Jody:

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LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Jun 30, 2021

Djuan Rivers, soon to be French Ex-Pat, is back again and asking three questions that he is dying to know.

What about customer service annoys you the most these days? Rude people, long lines? I’ll give you a hint, it’s not even sitting on hold for six hours…it’s worse.

If you can be any person or object that represents something 300 years from now, what would it be? My answer may surprise you…but it also may not. I promise it is not what you expect.

Finally, you win the lottery worth 500 million dollars. What do you do with it? Besides run around the room like a crazy person? I have an idea, as I am sure you do. The sneaky follow-up question will get you through. It got me.

If you were sitting with Djuan and he asked you these questions, how would you respond?

Resources:

Follow Djuan on Instagram: @djuanworldtraveler

Connect with Jody:

www.jodymaberry.com

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Jun 23, 2021

Djuan Rivers, newly retired former VP of Disney’s Animal Kingdom, is sharing not only his unbelievable stories of travel and adventure but also his secret to living an adventurous life while having a successful career.

Coming from a legacy at Disney, Djuan started his journey in a confectioners booth on Main Street in the Magical Kingdom and ended up with his name on a window in the same area. This didn’t happen overnight but through sacrifice and excellence over a 30-year career. Even while leading and doing a job in such a way that Disney will never be the same, Djuan still managed to wing walk, climb mountains, and swim with sharks.

You don’t have to choose either a successful career or an adventurous life. They are not mutually exclusive. It does take planning, sacrifice, and trust. Both endeavors require focus. You have to build and equip the team around you to be the best at their jobs. A good leader equips their team by empowering them to do their best and learn from their failures. You will develop into your full potential by trusting those around you to develop in theirs

Building an atmosphere of trust is necessary. That trust can only be attained by pouring into those under you and reproducing values and excellence in them. When you support your team by doing your job, they can support you by doing theirs.

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Jun 16, 2021

Matthew Luhn, the author of The Best Story Wins, is back again for the standard three questions follow-up episode.

It’s always fun to see what questions my guests will come up with. Matthew had a fun take. What is one of the first movies that you saw in a theater? I’m not sure it is the first, but I will say, as a result, I still have a soft spot for Reese’s Pieces and Drew Barrymore to this day.

Who is your favorite voice actor? This question hits close to home, having done 1500 podcast episodes and 3 audiobooks myself. I immediately think of three individuals, one of which has a voice that can bring my granny from the kitchen.

Lastly, who is the Pixar character to whom you most relate? That one is easy. Because we both have had adventurous jobs in our past, have had to figure out ways to use our abilities to help others in the background and most importantly, balance putting family first even while helping everyone else.

If you have wondered about any of these questions, you will enjoy our conversation.

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Jun 9, 2021

Matthew Luhn, author, and writer is known for Pixar movies such as Toy Story and Cars, is sharing the importance of using stories to communicate and build a brand.

Whether you are a writer or are in the business arena, you depend on stories more than you know. There is no difference between a presentation or a pitch, be it a business idea or a movie concept. You must hook your audience in the first seven seconds and have a clear takeaway for them at the end. A hook will get someone into the idea you are presenting and the takeaway will make it real to them.

It isn’t complicated to use a story. Every story possesses two key ingredients. First, they have a beginning, a middle, and an end. Second, there is a hero on a journey. It isn’t as simple as pointing out success and achievement. The greatest hero’s fail more than they succeed. Sharing obstacles makes you relatable and authentic, which enables your listener to engage in your story. It’s ok to be a real person.

Whether you are telling a story or making a presentation, don’t just seek to entertain. Change and inspire your listeners.

Resources:

Matthewluhnstory.com

twitter.com/matthewluhn

The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond by Matthew Luhn

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