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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
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Now displaying: 2023
May 31, 2023

"If you want to get results, exert influence. If you want to feel like you're getting results when you're not, exert power."

After a great conversation with Tim Dyck in our last episode, he has returned to ask me three questions. This was a fun chat with questions that led to a discussion about the importance of influence over power in leadership positions and how my experiences as a park ranger taught me a valuable lesson.

Using influence, rather than power, is a more effective means of getting people to comply with rules and regulations. Although power may be necessary at times, influence tends to have a more lasting impact. Tim and I both agree that understanding the difference between the two is valuable in leadership positions where leaders have power over decisions that impact others. This episode highlights how seemingly unrelated experiences can provide valuable lessons and skills that can be applied in unexpected ways, making it essential to recognize and

Tim's questions explore:

  • the crucial role influence plays in effective leadership over mere power
  • valuable lessons from my unique park ranger experiences and how to apply them to your journey
  • financial security tips when transitioning to entrepreneurship
  • the impact of storytelling in leadership and business growth
  • the story behind the greatest sports logo ever designed and why it matters

From discussing the best sports logos to the transferable skill of understanding power versus influence, this is a fun episode that navigates entrepreneurship and leadership.

Connect with Tim and Best Culture Solutions

World at Work Podcast

Website: https://bestculturesolutions.ca/

LinkedIn: Best Culture Solutions, Inc

Instagram: @best.culture.solutions  

Email: tim@bestculturesolutions.ca

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:01:06 - The Greatest Sports Logo Ever Designed

00:04:27 - Advice for Making the Entrepreneurial Leap

00:08:59 - Transferring Skills from Park Ranger to Entrepreneur

00:12:49 - Using Influence as a Leader

00:13:16 - Power vs. Influence

00:14:11 - World at Work Podcast

00:15:00 - Contact Information

 

May 24, 2023

"Seizing opportunities and taking risks help you avoid regret."

Tim Dyck, founder of Best Culture Solutions, made a significant career transition by moving from a senior leadership corporate job to starting his own HR consultancy business. His passion for hiring the right people and executing successful people strategies was inspired by his experience as a former Disney cast member. During our conversation he emphasizes the importance of valuing oneself and knowing that work should not define one's life. This episode is a testament to the power of following one's intuition, and the importance of seeking greater purpose in life.

In the beginning, Tim Dyck's HR consultancy business focused on helping job seekers navigate the interview process. But as word spread, it quickly expanded to include recruiting for businesses, resume writing, and other HR services. Tim's unique perspective, having been on both sides of the hiring process, allowed him to bridge the gap between employers and employees. He shares how he became certified in motivational-based interviewing techniques and how it has been instrumental in coaching candidates to succeed in interviews and grow their career.

Today, Tim's business is thriving, fueled by passion and his commitment to helping others find fulfillment in their careers. Tim's journey is an inspiring narrative of courage, perseverance, and the rewards of pursuing a dream.

In this episode, you will:

  • Discover how Tim Dyck made the leap from a corporate career to starting his own HR consultancy
  • Master the art of acing job interviews and pinpointing the ideal role for your skills and personality
  • Grasp the significance of employee appreciation and fostering a positive work environment
  • Uncover the advantages of podcasting and the elements of an engaging host
  • Seize new prospects and learn how to push yourself beyond your comfort zone

There are many people like Tim that are exploring a career transition. Unfortunately it is easy to get fed a number of myths about starting your own consultancy business. During this episode Tim Dyck not only debunks three popular misconceptions, he shares the truth behind them. Make to connect with Tim and Best Culture Solutions to learn more about the world at work.

Connect with Tim and Best Culture Solutions

World at Work Podcast

Website: https://bestculturesolutions.ca/

LinkedIn: Best Culture Solutions, Inc

Instagram: @best.culture.solutions  

Email: tim@bestculturesolutions.ca

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:05:55 - From Corporate Career to Entrepreneurship

00:09:54 - Courage to Pursue Your Passion

00:12:33 - Purpose of Best Culture Solutions

00:13:23 - The Importance of Motivational-Based Systems

00:14:36 - Bridging the Gap between Employers and Employees

00:17:09 - The Impact of Fulfilling Careers

00:23:26 - The Value and Benefits of Podcasting

00:26:38 - Tim's Format for World at Work

00:27:49 - Going Deeper with World at Work

00:29:21 - Pursuing Passion and Taking Risks

00:32:43 - The Importance of Seizing Opportunities

 

Apr 26, 2023

"When you know what success looks like, you can put energy into closing the gap."

Storytelling can create a lasting impact on people, making it easier for them to remember and apply the concepts learned. John Losey joins this episode of The Jody Maberry Show and shares his insight on how to use your content to tell a story. He effectively utilizes storytelling to communicate the Next Best Step Strategic Action Process in his book, The Pottery Panda.

During his episode, John hares how feedback from his reading community helped him develop a more engaging narrative through Peter, the protagonist of the book. By making the protagonist face unexpected challenges, he is able to keep the readers hooked. This makes the learning experience enjoyable and memorable. His approach illustrates the power of stories in strategic planning, enabling more people to connect and relate to the content. Storytelling is an essential tool for strategic planning. It helps individuals connect with others and effectively communicate complex ideas.

During this episode, you will:

  • Uncover the power of the Next Best Step Strategic Action Process for effective planning.
  • Discover how shifting your focus from issues to success can transform your business.
  • Learn the art of storytelling for engaging and memorable strategic planning lessons.
  • Realize the significance of putting connection before process in storytelling for a lasting impact.
  • Explore the Pottery Panda book and website resources for further inspiration and guidance.

Incorporating stories into strategic planning can make the process more engaging and relatable, helping people understand and care about the content. By transforming abstract concepts and complicated methodologies into relatable narratives, individuals can better grasp the lessons and strategies of strategic planning.

"Start with the end in mind."

Connect with John

https://intowisdomgroup.com/

The Pottery Panda

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

 

Episode Highlights
00:04:00 - storytelling can make planning more engaging and memorable, such as classic business fables like Who Moved My Cheese and The Five Dysfunctions.
00:06:25 - the "Next Best Step Strategic Action Process". Know your purpose and mission before starting the planning process and shifting focus from issues to success.
00:12:38 - start the planning process by picturing success and painting a crystal clear target to shoot for. He suggests an exercise called the silent picture exercise, where you imagine scenarios where your company is fully operating to its full potential.
00:13:49 - the purpose of the "Pottery Panda" book was to make it easy for people to access the next best step strategic action process.
00:19:12 - there were challenges writing the "Pottery Panda" book in a story and parable style while still carrying the model. He got feedback that made him realize he needed to make people care about the character Peter by having him run into unanticipated situations and dilemmas.
00:22:29 - a simple model for finding stories is to start with the end in mind, create crystal clear statements of the response you want your story to have, then list all the ideas and stories from your life that might relate to that outcome.

Apr 12, 2023

"The secret to my success has been that I ask more and I offer more."

After a recent webinar I received an email with great questions about taking a professional leap. They were interested in how I got started working with Lee Cockerell and asked if I could share advice for people looking to make a leap. While Cassie and I have out own unique perspective of what it means to take a leap, it lead to a great conversation addressing things that many people often wonder during a career change.

I was able to establish a working relationship with Lee Cockerell by reaching out with a specific offer. That specific offer eventually led to the creation of various projects, including the Creating Disney Magic podcast and Cockerell Academy. The key is recognizing the importance of being specific in your offer, testing the waters before committing, and maintaining good relationships with past employers and organizations.

Cassie and I both are no stranger to taking calculated risks. Don’t be afraid to ask for help or advice. And when you are reaching out to help someone else, remember that you are also going to help yourself. For example, my reaching out to Lee and making and offer I was ultimately benefiting from the insights shared in the podcast.

Take the time to craft tailored messages when you are reaching out to respected professionals. When you find the courage to take calculated risks and explore new horizons you will start uncovering unexpected lessons about the power of specificity and resilience.

"A no usually is a not right now, it doesn't mean no forever."

Episode Highlights

00:01:18

Jody shares how he ended up working with Lee Cockerell, which led to the creation of the Creating Disney Magic podcast, the Cockerell Academy, live events, and courses.

00:03:23

taking the leap has different contexts, including leaving a job or reaching out to someone influential. Know the importance of being specific and offering something of value to increase the chances of success.

00:07:48

Do not be afraid to ask for what you want, even if you fear rejection. They also discuss the importance of building relationships, following up, and maintaining a genuine connection.

00:11:45

Talk to people who have successfully made the leap in the same industry or field, and test the waters before making a full-time commitment to entrepreneurship.

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

 

Mar 8, 2023

"It does not work to make noise and get noticed without making an offer."

 A recent conversation with Cassie Tucker and Lee Cockerell inspired me to reflect on two stories from my high school days. There were two different situations where I made big gestures without making an offer.

Did you know that having a happy ending is an opportunity for conversions in your business? It is important to make an offer when trying to get attention for your business. But it is about more than just drawing attention to the business. You need to make clear offers, only ask for one action, test offers, pay attention to customers, and add a sense of urgency.

 In this episode, you will discover:

1. how clever marketing with no offer can be detrimental to business

2. the key elements of effective offers

3. why it is important to pay attention to customer needs when making an offer

 My third story highlights just how confusing it can be when no offer is made. So here is my offer to you. Go to Jodymaberry.com and get on the email list. With emails, I can tell stories in a different way than I can in a podcast.

 

Episode Highlights:

[00:07:33]

People need to be told what you want them to do. It does not work to put out a podcast episode every week and never make an offer to somebody. How can we make better offers?

[00:09:43]

A lot of content should be driven towards value and adding value to the customer. Be clear about what you want people to do, and then just ask one thing. Don't make too many offers. Just make the one that's right for them. Testing and seeing what resonates and lands with your customers is really important.

[00:13:33]

Ask people first and pay attention to what the customers are saying before you create an offer.

[00:16:40]

Give people maybe two or three steps to take and just paint it out for them. Be very clear on what the next step is and what you want them to do.

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

 

Feb 22, 2023

Cassie Tucker and I recently attended Podfest. Cassie returned to discuss the lessons we took away from our experience.

The first lesson comes from the current trends in the podcasting industry. AI assisting in streamlining tasks and podcast management. The importance of building community on your show. The emphasis on utilizing video was very prevalent. It is an exciting time to be podcasting.

Cassie presented on her first panel during Podfest, and a takeaway from her experience can applies to podcasting in general. Think about how you can get to the point quicker. You don’t want to lose people. You want to add as much value as possible. Be intentional and strategic about what you present and how. Lou Mongello is a proponent of speaking to one listen. You may have hundreds or thousands, but speak like the conversation is one-on-one.

The biggest theme we took away is to continue to ask, “how can I continue to add value to my audience.” Service is the number one objective. Money will follow. The most exciting thing about podcasting is the opportunities. You can automate. You can innovate. And you can serve your listeners.

If you want to see us utilize video content, let us know.

Resources

Lou Mongello Podcast: WDW Radio

Cassie Tucker Podcast: Marketing Happy Hour

Connect with Jody

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“If we can’t reach them, we can’t help them, if we can’t help them, we can’t build a relationship.” JM

Feb 15, 2023

Djuan Rivers is back again, and we are processing our recent Phoenix Club Cruise workshops. We were excited to have some great presenters, including Djuan.

Day one started with Mike Simmons presenting on Goal Setting. Mike provided a great definition of goal setting and the importance of the practical application to implement. The best takeaway is his GAME acronym. It stands for Goals, Actions, Metrics, and Execution. The best part: it can apply to any area of life: personal, business, etc. 

Lee Kitchen followed with Storytelling. He shared a great story about Disney and his relationship with Salvador Dali. The partnership was the seed for projects that are finishing 50 years later. The workshop highlight was a great exercise that brought people from different areas together to develop something they couldn’t do on their own.

Workshop day two followed an excursion day. I kicked off this day myself with a session titled Timeline. The takeaway is identifying what is unique about your content. Once you know, you can distill everything in your mind into a logical pathway toward a book or a podcast to serve your audience. 

Karen Anderson followed and covered the impact writing books can have. Karen is an expert at simplifying the process. In fact, she has Djuan seriously considering writing a book. If you’d like to see that happen, send Djuan an email  djuan@djuanrivers.com and let him know. 

The next workshop was a tag team effort between Djuan and I. We drew a parallel between national parks and theme parks and the stories they provide those who visit. Djuan brought it all home with his workshop explaining three principles he picked up over his 33 years with Disney. These three keys will help ensure you have happy employees, good retention, and satisfied clients and customers.

Overall, it was great to see how all of the workshops organically connected with each other. It provided lessons that build upon each other to see change.

Connect with Djuan

Twitter

Instagram

Connect with Jody

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“Your business needs to give stories to customers.” JM

Feb 8, 2023

Author Dan Miller and I recently visited the Wright Brothers National Monument in North Carolina. These are the ten lessons we learned as we reflected on our experience.

  1. Persistence, experimentation and asking for help are key to success.
  2. Many give up because they fear failure and competition.
  3. It doesn’t matter how old you are; you still have more inside of you.
  4. The Wright brothers did something no one had done, took a small break and then did it again. They didn’t let off the gas.
  5. You don’t know what progress will come after you break a barrier.
  6. Get the right people in your corner.
  7. Innovation is contagious and births more innovation. The sharing of ideas is a powerful thing.
  8. The Wright brothers always wore suites. They were who they were, no matter where they were.
  9. Once you accomplish one thing, you can ask what else you can do.
  10. Innovation will always be built upon. Everyone has limits, and the next generation takes it to the next level.

I am always amazed at the lessons you can learn about life and leadership. Often, they are in plain site. We just have to have eyes to see them.

Connect with Dan

Website

Podcast

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“We made it here, what’s next?” JM

“It takes a lifetime to build a reputation. In an instant people ruin it.” DM

Feb 1, 2023

Cassie Tucker once again joins me as host and draws a parallel we can all learn from. As a former park ranger, I found that every park has two types of stories it tells: learned stories and earned stories.

Learned stories are the stories that we tell. It is the information provided to guests; the content we choose for them to learn and use to enhance their experience. Earned stories are the stories they discover for themselves while visiting us. These are the actives and actions they do and take that create their own experience to pull from. There is a strong connection between earned stories, even more so than learned, because it is their own.

As leaders, we can apply this to our own businesses. Learned stories are what you present to your clients. Earned stories are how people experience you and your business. As we approach our business with a “Park” mentality, we learn how to cultivate our client's experiences and foster the space for them to earn their stories. You can intentionally create an environment for people to encounter their own earned stories, which is a win-win for everyone.

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“If you can help people earn their stories, they are the hero, and you are not. You don’t want to be the hero, because it’s not about you”

Jan 25, 2023

As is customary, Orlando Leyba returns to ask me three questions of his own. This episode has a little surprise: Orlando answers his questions, so you get a two-for-one deal.

First, why did you leave being a Park Ranger? Simply put, three things changed in my life. Not surprisingly, they cover a wide range of impacts.

Second, what is peace to you? If you have listened to this show for any length, you probably won’t be surprised at my answer. Can you guess?

Lastly, what is important in life? That is a big question, but the answer is surprisingly simple. What about you? What is important in life for you?

It doesn't matter if you are a comedian, or a podcaster; a satellite engineer, or a park ranger, there are themes in life that are universal. It is nice to see that on display today.

Connect with Orlando:

https://heylando.com/

https://www.instagram.com/heylando/

Orlando's HBO Special

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Jan 18, 2023

Most of us have a dream, but few people break from security to pursue their passion. Orlando Leyba did just that. A former satellite engineer turned comedian, Orlando shares his journey from working on CBS news to guesting three separate times on The Tonight Show with Jimmy Fallon.

Orlando experienced multiple career paths before discovering his passion for stand-up comedy. After participating in a local improv theater class gifted to him by his wife, Orlando began to focus his efforts on pursuing the path that resonated with him. Looking back, Orlando recognized a trend in his life. The entertainment industry had always been there, just on the periphery.

Once you discover what you are supposed to do, you recognize that your spirit talks to you and will show you what you are supposed to do. There is math in everything; a problem and a solution. You must identify the situation you are up against and determine what needs to be done. Don’t just settle for being where something happens. Find the environment that was designed for what you want to do and get in it. Do the work of helping the journey along, and the journey will start helping you too.

Surround yourself with people ahead of you as the journey opens those doors. There is a flow, an energy, to life. You give off energy. When you give off the right energy, you begin to see the flow to everything, where you can see and feel everything and how it is connected. The flow triggers good connection and interactions.

When you pursue your dreams, you have to understand there are parts of your journey you have control over and some you do not. Your content, how healthy you keep yourself, and what you do with the contacts you encounter are all within your control. Do what you can and connect to the flow. That is how you pursue your dream.

Connect with Orlando:

https://heylando.com/

https://www.instagram.com/heylando/

Orlando's HBO Special

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“Your spirit talks to you and is like you’re in the right place, so all you gotta do is your part, you’re in the right place, you got here, you’re good, you made it, to the right place, now do the work for this place.” Orlando Leyba

Jan 11, 2023

I keep five notecards on my desk, each with a quote to help me keep my focus where it needs to be. 

I replace two or three of those cards each year with new quotes. When I start the year with new quotes, I do an episode of The Jody Maberry Show with Jeff Noel to share the five quotes. 

Here are my five quotes for 2023:

"Trade your expectations for appreciation." - Tony Robbins

"Do your best and forgive yourself." - Admiral Payne

"This is a wonderful day. I've never seen this one before." - Maya Angelou

"Don't get ready. Be ready." - Lee Cockerell

"Happy present moment." - Jeff Noel

In 2023, I choose quotes to help me focus more on today. I want to enjoy today more, give attention to priorities, get ready, and use today as best I can. So I selected quotes to remind me to stop getting distracted by what might happen tomorrow and enjoy today. Everything I need, I have with me today. 

I've been doing the Five Things I Say to Myself cards for several years, which has worked well for me so far as it helps me give attention to what I think I need to work on this year. 

 

Jan 4, 2023

Most of us use the New Year to set new goals or resolutions. Lee Cockerell recently told me something that changed how I view the beginning of the year. 

"The New Year begins every morning" - Lee Cockerell

If something is good enough to start doing at the beginning of the year, it is good enough to begin on March 5th or a random Tuesday. 

If something is enough of a problem, you should stop doing it as New Year's resolution; you should stop doing it tomorrow. Or today. 

Understanding that the New Year begins every morning allows you to start over each day. 

How refreshing to realize we get a new chance each day to start on new goals, rebuild a relationship, make new connections, and take care of our problems. 

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