Many people are familiar with podcasts. It doesn’t matter what industry you are in, you can benefit from podcasting in one way or another. Cassie Tucker joins me as we unpack three strategies for leveraging podcasts to reach your goals.
The first strategy is the one most think of when they consider podcasts. The long-term podcasts. Ideally, in this scenario, you post weekly and maintain the podcast an indefinite period. There are many benefits to this strategy. It allows you to build a network and connect in ways professionally that might otherwise be outside of your grasp. You can even foster a relationship before you even meet people. On a professional level, it allows you to build your email list and establish yourself as an authority on a topic or in a specific space. It can even help create additional content and boost your SEO when used strategically.
The second way you can use a podcast is a short-term podcast. These podcasts are for a limited time and have a specific focus. It is the perfect tool for authors or speakers. You determine how many episodes you will host and build the arc of your podcast on that foundation. Hosting a short-term podcast provides extra exposure for you and extra opportunities for engagement with your audience.
Lastly, one way anyone can utilize podcasts is to be a guest on existing podcasts. This is a great strategy for getting exposure to already existing audiences. It is an easy way to build your email list by providing opt-ins or a call to action that provides them with a resource. It also acts as an unofficial endorsement by the host, bolstering credibility. It also allows you to repurpose and customize your story or content for different audiences. Podcast Guest Magic is a course on how to successfully be a guest on podcasts.
No matter your vision or commitment level, there is a way you can utilize podcasts to propel your endeavors to new heights.
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“When you have to show up every week, with something to say you start to understand what you believe in and who you are” JM