Jill Young is back for our traditional follow-up podcast, where I have my previous guests return to ask me three questions of their choosing. Now, the difference of having a coach doing the asking is pretty evident by the questions she asks. Take a look.
You have had multiple podcast shows what is a story that one listener shared with you that you knew your podcast changed their life? I can’t answer this question without sharing Tanner’s story. Hands down, it is the first one that comes to mind.
Second, how in the world did you become a financial analyst? I know I may come across as entrepreneurial, but if you are good with numbers, it’s hard not to get pigeonholed as the numbers guy. You’ll hear what I mean in my answer.
Lastly, Jill asks what makes a great podcast partner? I have been honored to work with a lot of different partners on multiple podcasts, and one element remains true across the board. And remember Tanner from earlier; he plays a part in this one too.
This episode took a slight detour from our normal three-question follow-up, but I think it was a bonus. Curiosity is an advantage, and as we learn to ask great questions, we can get beyond the surface and explore the deeper levels in most areas.
Resources:
LinkedIn - https://www.linkedin.com/in/eoscoach/
Website - https://www.eosworldwide.com/
Traction: Ge a Grip on Your Business by Gino Wickman
Who Not How: The Formula to Achieve Bigger Goas Through Accelerating Teamwork by Dan Sullivan
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Jill Young, author and head coach for EOS Worldwide, explains what the Entrepreneurial Operating System is and why teaching helps us to internalize concepts fully.
Jill grew up as part of an entrepreneurial family. Her first coaching opportunity was in a daycare setting for 4 and 5-year-olds while she was in high school. Jill is now an author and owns her own coaching company, in addition to the work she does with EOS Worldwide.
Many people benefit from having a coach, especially those who are high performers. Often, a coach creates a space for exploring options, solutions, and possibilities. Coaches do this by creating a place for visionaries to be heard. A coach may sometimes have to be the one to provide feedback in a truthful and direct way. More times than not, the solution or next step needed is clear. They just haven’t seen it yet.
Individuals can benefit from coaching. Companies, especially those of an entrepreneurial nature, can benefit from finding their operating system; their entrepreneurial operating system to be exact. EOS is a simple set of business tools designed for companies to help them evaluate and develop three key principles, starting from their leadership down: Vision, Traction, and Healthy. With over 11,000 implementations worldwide, EOS is helping companies from 3-200 team members move toward their highest goals.
Resources:
LinkedIn - https://www.linkedin.com/in/eoscoach/
Website - https://www.eosworldwide.com/
Traction: Ge a Grip on Your Business by Gino Wickman
Who Not How: The Formula to Achieve Bigger Goas Through Accelerating Teamwork by Dan Sullivan
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Mike Kim, the author of You are the Brand and my personal friend, returns for our three questions follow-up episode.
Mike does not disappoint with his questions today.
What have you learned in the last year that you wish you knew three years ago? It’s not so much about learning a new skill, so much as I wish I had known how well something was going to do so that I could have started it three years earlier.
What is giving you the most energy right now? I’ll give you a hint – two things that I was forced to abstain from for the past year.
This last one is probably one of the most unique questions I’ve been asked. If you could have a plane write anything in the sky for the world to read, what would you have them write? This was a surprisingly easy answer. Just two words, no question about it. What about you?
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I am excited to have Mike Kim, a business coach, marketing strategist, author, and most importantly, a personal friend, joins me as we take a look at his new book, You Are the Brand.
Mike and I met many years ago, and over the years, it has been an honor to watch the content of his new book, You Are the Brand, develop and refine over time. Often, we see people at the end of their journey, once they have it all figured out. It is important to remember that the good you see them doing now is because they have gone through the process, finding what works and what doesn’t.
In today’s world of social media and influencers, people tend to fall into two categories: Those who attempt to portray what they feel people are looking for and those who overshare for the sake of transparency. What we all need to understand is that we are our brand. Attention isn’t owed; it is earned. Ask yourself if what you are putting into the world can serve as a campfire for your target audience? Is it a beacon of light? Is it a place where people can gather and share stories? People want to see the journey and the hope at the end of the line. You build a brand by sharing true stories unique to your point of view.
How do you find your point of view? Ask yourself three questions: What ticks you off? What breaks your heart? What is the big problem you are trying to solve? Answer these questions, and you will have your unique point of view that will give life to your brand.
We are not goods. We are not cattle or pottery to be stamped with a brand. Your personal brand is a mix of your ideas, your expertise, your reputation, your message, and your personality. Your brand is what people know about you before you arrive in the room. Branding is not about image, it is about identity. As you narrow in on who you are and what you bring, you will begin to see a clear picture of what your brand truly is and has the potential to be.
Resources:
https://youarethebrandbook.com/
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Do you suffer from FOMO? I do. That isn’t some weird disease or condition. It stands for Fear Of Missing Out. I recently when on a month-long trip to Florida with my family. When we left, I had intentions of recording multiple podcast episodes and working on my book. But at the end of the day, the month ended without me doing much along those lines.
Did I miss out on an opportunity? Some would say yes. But I say no. See, I know my priorities and what is important to me. Time with family… is my priority; that is what I am afraid of missing out on.
When you know your priorities and what is truly important to you, FOMO can help you capitalize and seize the moments that truly matter to you. Don’t let our social media, marketing-driven world tell you what you are missing out on. You define that for yourself.
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Djuan Rivers, soon to be French Ex-Pat, is back again and asking three questions that he is dying to know.
What about customer service annoys you the most these days? Rude people, long lines? I’ll give you a hint, it’s not even sitting on hold for six hours…it’s worse.
If you can be any person or object that represents something 300 years from now, what would it be? My answer may surprise you…but it also may not. I promise it is not what you expect.
Finally, you win the lottery worth 500 million dollars. What do you do with it? Besides run around the room like a crazy person? I have an idea, as I am sure you do. The sneaky follow-up question will get you through. It got me.
If you were sitting with Djuan and he asked you these questions, how would you respond?
Resources:
Follow Djuan on Instagram: @djuanworldtraveler
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Djuan Rivers, newly retired former VP of Disney’s Animal Kingdom, is sharing not only his unbelievable stories of travel and adventure but also his secret to living an adventurous life while having a successful career.
Coming from a legacy at Disney, Djuan started his journey in a confectioners booth on Main Street in the Magical Kingdom and ended up with his name on a window in the same area. This didn’t happen overnight but through sacrifice and excellence over a 30-year career. Even while leading and doing a job in such a way that Disney will never be the same, Djuan still managed to wing walk, climb mountains, and swim with sharks.
You don’t have to choose either a successful career or an adventurous life. They are not mutually exclusive. It does take planning, sacrifice, and trust. Both endeavors require focus. You have to build and equip the team around you to be the best at their jobs. A good leader equips their team by empowering them to do their best and learn from their failures. You will develop into your full potential by trusting those around you to develop in theirs
Building an atmosphere of trust is necessary. That trust can only be attained by pouring into those under you and reproducing values and excellence in them. When you support your team by doing your job, they can support you by doing theirs.
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Matthew Luhn, the author of The Best Story Wins, is back again for the standard three questions follow-up episode.
It’s always fun to see what questions my guests will come up with. Matthew had a fun take. What is one of the first movies that you saw in a theater? I’m not sure it is the first, but I will say, as a result, I still have a soft spot for Reese’s Pieces and Drew Barrymore to this day.
Who is your favorite voice actor? This question hits close to home, having done 1500 podcast episodes and 3 audiobooks myself. I immediately think of three individuals, one of which has a voice that can bring my granny from the kitchen.
Lastly, who is the Pixar character to whom you most relate? That one is easy. Because we both have had adventurous jobs in our past, have had to figure out ways to use our abilities to help others in the background and most importantly, balance putting family first even while helping everyone else.
If you have wondered about any of these questions, you will enjoy our conversation.
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Matthew Luhn, author, and writer is known for Pixar movies such as Toy Story and Cars, is sharing the importance of using stories to communicate and build a brand.
Whether you are a writer or are in the business arena, you depend on stories more than you know. There is no difference between a presentation or a pitch, be it a business idea or a movie concept. You must hook your audience in the first seven seconds and have a clear takeaway for them at the end. A hook will get someone into the idea you are presenting and the takeaway will make it real to them.
It isn’t complicated to use a story. Every story possesses two key ingredients. First, they have a beginning, a middle, and an end. Second, there is a hero on a journey. It isn’t as simple as pointing out success and achievement. The greatest hero’s fail more than they succeed. Sharing obstacles makes you relatable and authentic, which enables your listener to engage in your story. It’s ok to be a real person.
Whether you are telling a story or making a presentation, don’t just seek to entertain. Change and inspire your listeners.
Resources:
The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond by Matthew Luhn
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I have had the pleasure of helping to record and produce four audiobooks over the past few years. In the process, I have identified key steps when it comes to streamlining the process. Here are eight steps to recording your first audiobook.
Step 1 Record it. There are a few different strategies for this step, and I’ll unpack those for you.
Step 2 Edit. Whether you do it yourself or outsource it, it is a necessary step.
Step 3 Quality Control and Review. Get a friend to listen, read, and note any errors.
Step 4 Make the Changes. Go back and make the changes. There is one vital piece, and I’ll share that with you.
Step 5 Have someone else listen to it. Another round of edits can make all the difference.
Step 6 Add something, not in the written version. Listeners love an easter egg.
Step 7 Run it through auphonic.com.
Step 8 Submit it to ACX.
It is a long process, and there are many sub-steps within each piece. With this outline, you will save yourself lots of time in the long run.
Resources:
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When you develop and create content, there is an important lesson we all must learn. In 2019, I had an unexpected chance to speak at the 2019 Copywriting Academy Live Event. This experience reinforced to me the necessity of knowing your content and having a reservoir of stories that you can pull from at any moment.
For the Copywriting Academy Live, I was able to go from coaching to speaking with only seven words on the confidence monitor. This is the recording of that event. From a list of seven words: Outhouse, Ranger Pants, Interpretation Formula, Swap, Cub, Voice and PLS to a 30-minute extemporaneous talk. How do you think it went?
No matter your medium, these tips will ensure your content is relevant, well-formed and ready for delivery whenever you need it.
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Jeff Noel is an establishment here at the Jody Maberry Show. He is also a talented podcaster in his own right. After celebrating 100 episodes, he is sharing his wisdom on the process of wrapping up his first show, If Disney Ran Your Life.
From recording the first episode in Kuwait City to being on-site in Glacier National Park, one thing that has been foundational for If Disney Ran Your Life is intentionality. From time frame to topics, Jeff had a clear vision of what he wanted the show to be.; this allowed him to stay the course and not let habit or comfort tempt him to take it further than planned.
Another remarkable strategy that Jeff put in place is intentionally not dating the conversations with current events. Not only has this allowed If Disney Ran Your Life to be focused and a consistent beacon in an ever-changing environment, but it has also allowed it to rise and be relevant today, tomorrow, and for years to come.
The growth that Jeff found along the way has allowed him to transition this amazing show from actively recording to continuously relevant. Hopefully, in the future, we might even see a book of the same title.
Resources:
If Disney Ran Your Life Podcast
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Bob Burg, the author of The Go-Giver, is back again for our traditional three questions follow-up episode.
I always enjoy the questions guests bring to the table and Bob did not disappoint. How did I get my start in business? Would you believe that working in parks was the bridge between two degrees and my love of finances and marketing?
What do I find most rewarding? I have the opportunity to work with amazing individuals and partner on fantastic projects. But there is something even more rewarding, and I’m going to unpack that for you.
How did you and Lee Cockerell get connected? Surprisingly, it was the result of a cold call, a family connection, and nearly standing him up…and we are still working together today.
If you have wondered about any of these questions, you will enjoy our conversation.
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Bob Burg, author of The Go-Giver, joins me to dissect the difference between being a go-getter, a go-giver, and a go-taker.
The Go-Giver is one of the top 5 business books I recommend. When we are driven by metrics and goals, it is easy to lose sight of the importance of relationships. All things being equal, people will do business with those they know, like, and trust. If it is a close race, a personal relationship or connection will win out, because people know it is in their best interest to work with someone they can rely on.
The good news is, as Bob so eloquently shares, there is no division or dichotomy between being focused on people and having goals. People don’t buy from you because of your metrics, but your metrics will help you set a path to helping as many people as possible. A go-giver is someone who is laser-focused on providing immense value to others.
Resources:
The Go Giver – by Bob Burg and John David Mann
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This is a momentous episode here on the Jody Maberry Show. We are celebrating 200 episodes. JeffBrown, a friend and host of the podcast “Read to Lead” is here to take me down memory lane.
I am so grateful for all of the opportunities podcasting has opened for me. It’s taken me around the world and landed me on stages I never dreamed I’d be speaking on. I know there is so much that this podcast, and others I am part of, have laid a foundation for. Some of which are in the works, and some that have yet to be realized. The Jody Maberry Show, specifically, has been a way of separating myself. It has allowed me to venture down paths that differ from the initiatives I am part of and exploring my take on the world.
If you have ever wondered why I started podcasting, what my favorite episodes are or what I would have done differently, this is an episode you don’t want to miss. Also, make sure to stick around until the very end for a fun treat, courtesy of JeffBrown.
Resources:
How to be a Park Ranger to Your Customer
One Small Secret To Get More Attention
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I recently had the opportunity of presenting virtually for a podcast summit, and I shared something near and dear to my heart: How to Use the Park Ranger Interpretation Method. I was introduced to this method after giving my first campfire talk as a park ranger. I have never forgotten it.
When creating a course, hosting a podcast, or delivering a talk, this method will help you engage your audience. It will also help them to take your content and apply it in their lives. You can remember this structure by keeping the S.W.A.P. acronym in mind. This flexible format allows for customizing the time you spend on each piece.
Pro tip: Keep a story inventory to pull from when you develop your content.
Whether you are doing an interview, or a monolog, remembering to S.W.A.P. will help you from preparation to delivery.
Resources:
Interpreting Our Heritage by Freeman Tilden
Everything You Need to Launch a Podcast Download
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Kary Oberbrunner is back for the anticipated follow-up podcast. When I have the pleasure of interviewing a guest, I always have them back and let them ask me any three questions they choose. My first time hearing them is during the interview, so you get the raw answers.
What would you regret not doing if you died today? This might be the most loaded question I’ve had on the show. Not publishing a book? Not making a big enough impact? Never traveling to Alaska? I may be changing some things up after this question.
What is the book that is pretty uncommon to most people, but life-changing to you? I don’t ever hear anyone talk about this book, but I do have a fun family connection to the author.
What music do you listen to when you want to be productive? I’ll give you a hint – It is a movie soundtrack and it’s far from Rotten to the Core.
Resources:
Made in America by Sam Walton
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Kary Oberbrunner returns to the Jody Maberry Show to talk about becoming unhackable.
In 2016, Kary published The Elixer Project, a fiction book about how the truth can get hacked.
Now, Kary has turned the lessons from The Elixer Project into a 30-day plan to help you maintain focus and get more done in life. The new book is Unhackable.
Our conversation goes beyond the books, as we discuss how you and I get distracted from who we are and what we are supposed to be by the everyday activities and priorities of other people.
Kary offers insight into how we can focus on what is important and not longer give priority to what doesn't matter. Kary even opens up and talks about challenges as a parent.
You can get more information about the new book at unhackablebook.com.
Every time Kary is a guest on the show, he leaves us with at least one memorable saying. This time, he said:
"Everyone wants the stage. No one wants the struggle."
Ray Edwards is back again for our regular follow-up podcast. When I have the pleasure of interviewing a guest, I always have them back and let them ask me any three questions they choose. Ray has some great questions, including one I have never heard before.
What do you carry in your pocket every day? There are a few things I carry every day that I am sure everyone can relate to. I mean, who doesn’t have a handcuff key on them at all times?
What did you discover about your backyard during the pandemic that surprised you? I’ll give you a hint – what do settlers, silver mines, and plane crashes have in common?
What is the one thing you are looking forward to the most in the next 6-12 months? I don’t want to give too much away. There are a few things I am looking forward to, but the thing I am most excited about how to do with you and connecting…in person. Excited? Me too.
Resources:
Permission to Prosper by Ray Edwards
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Author and speaker Ray Edwards joins me to dive into the true meaning of prosperity and why you should want to do it.
Helping others find the freedom to prosper is something near and dear to Ray. It started as an event in 2015. In 2021, Ray channeled it into a new book. Our ability to make a difference in the world and the lives of those around us is the purpose of prosperity. Often, we reduce prosperity to something as trivial as money. When we do this, we run the risk of missing out on the true purpose prosperity holds in our life.
Prosperity is experienced in its purest form when filtered through gratitude and contentment. We need to tend to the everyday activities with the same passion we apply to pushing the boundaries and expanding our borders. When you can be grateful for the things you take for granted, you will encounter true prosperity.
Resources:
Permission to Prosper by Ray Edwards
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At my desk, I keep five note cards. Each card has a saying or quote I want to be reminded of.
With a new year, I replace two to three of the cards with new cards. When I select a new quote, it is geared toward something I want to remind myself of or an attitude I need to work on.
Here are the five things I remind myself of every day for 2021:
"Excellence is the next 5 minutes"
-Tom Peters
"Trade your expectations for appreciation."
-Tony Robbins
"Do what you can, with what you have, where you are."
-Theodore Roosevelt
"What you appreciate appreciates."
-Jim Kwik
"Do your best and forgive yourself."
-Admiral Payne