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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. With a mix of storytelling, lessons, and occasional guests, Jody will help you master and market your message.
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Oct 30, 2018

Recently, Lee Cockerell and I hosted a one-day mastermind event in Orlando. 

Twelve people from around the country joined us to discuss opportunities and challenges they have in their business. 

Even though I help Lee host the event, I know I walk away learning more than anyone else. Here are six lessons I learned during the mastermind. 

Choose the better story: When faced with two options, choose the one that will create a better story for you or your family. T

Take care of yourself: You can't take care of others if you haven't taken care of yourself first. Take care of yourself, then your family, then your career.

Quit Feeling Guilty: Do your best and then forgive yourself. 

Let it go: You don't always have to have the last word or always be understood. Let it go. And the more often you let it go, the easier it will be to let it go next time. 

People aren't always happy for you: When you become great, not everyone will be happy for you. Be great anyway. 

Talk behind people's backs: Start saying good things about people when they are not around and see what happens. 

Oct 23, 2018

 

In the last episode, Jason Swenk joined the Jody Maberry Show to talk about being recommendable

Now, Jason returns to ask me three questions. 

What was my scariest moment as a park ranger?

You will have to listen to the episode to hear this story. But I will tell you there was one night where I was concerned if I was going to make it back home to see my family. But faced with a tough situation, you have to find the courage to take the next step. 

What is the one thing holding me back from launching my book?

Myself. It is that simple. But the book is in process and slowly coming along. 

What is your worst client story and what would I change?

Once, I had to fire a client. Also, once, I was fired by a client. Both had similarities. Understanding what happened in both cases led me to understand how important it is to have clarity. Clarity in the work and expectations. But also clarity in who I should and should not work with. 

Are you on Instagram? Me, too. You can find me here

Oct 16, 2018

Jason Swenk was recommended as a guest by Aaron Walker. I mention that because I turn down nearly all requests to be a guest on the podcast. Since most episodes are just me, there simply is not room to have many guests. Usually, if I have a guest, it is already someone I know and have a relationship with.

But when Aaron Walker suggested Jason Swenk as a guest, I considered it. Once I did research on Jason, I knew he would be a great fit for the show.

Even though Jason has accomplished so much, the conversation has to start with the recommendation, though. What is a recommendation worth? What does it mean to recommendable?

Here is the other important thing about this interview...I messed it up. We recorded once and I strayed from my system and deleted the interview. I had to go back to Jason and let him know I made a mistake and ask if we could record again.

Jason creates so much content he is on a different level than most of us. In this interview, Jason explains why he creates so much content and what he does with it to serve more people. As Jason creates more and more content, it becomes easier to find out who he is and what he believes.

And that takes us back to the recommendation from Aaron Walker. Creating as much content as Jason has, someone like Aaron can get to know him. You can tell he is different and has something to say. Creating content has made Jason recommendable.

There lies the secret of this conversation...keep creating content until you have something to stand on. Keep creating until you become recommendable.

Once you get recommendable people will recommend you.

Here are all the places you can find Jason.

Web - Instagram - Twitter - Facebook - YouTube

Oct 9, 2018

Recently, I had the pleasure of spending a couple days exploring Glacier National Park with some friends. 

During my time in the beautiful mountains of Montana, I noticed a few things. Of course, I am going to share what I learned with you. 

Here are the lessons from Glacier National Park;

Every day is a gift

Policies and procedures can get in the way

What you put out comes back to you

Time is the most valuable thing you can invest in someone

Are we connected on Social Media? You can find me on Instagram, Twitter, and Facebook

Oct 2, 2018

Recently, I  returned from the Ultimate Travel Writer's Workshop in Austin, TX, hosted by Great Escape Publishing. I team up with Great Escape Publishing to host their podcast, Great Escape Radio.

While I was at the Workshop, something big happened. The 20th anniversary of the day I moved away from my hometown of Peoria, IL was while I was in Austin.

On the day of the anniversary, I posted on Facebook to commemorate the special day.  The post got some wonderful responses from people;

"I Love This"

"What a great story"

"You're amazing!! You carve out the life you wanted to live...proud of you!!"

There were many comments like this, all cheering me on for such a bold move. And someone sent me a private message asking me why I left everything I knew and set out with no money and no job prospects. 

In this episode of The Jody Maberry Show, I examine why my big move still gets so much fanfare 20 years later. Why do people congratulate me? Why do people ask me why I did it?

We will discuss that and more on this episode. 

Sep 11, 2018

During my time as a Park Ranger, I learned many lessons that still serve me today. 

One Ranger taught me how a smile can save your day. In this episode, I tell the story of a Park Ranger who got stuck in an outhouse.

How did she get out? And how does it impact you?

To get the story, you will how to listen to the episode. Below, are the 4 lessons I took from the story.

Patterns are important. There are times when the right processes and procedures will get you out of trouble. 

Avoid Patterns. The safety and routine of patterns can keep you from the creativity and ideas you need. 

Celebrate. Take teme to celebrate. With so much work to do, we don't celebrate enough. 

Smile. If there is one thing we learn from Ranger Sims, it is that a smile can save your day. 

Sep 4, 2018

On the last episode, John Saccheri joined the show to talk about building a brand based on your personality

Now, John returns to ask me three questions. 

What did you do before you do what you do now?

Financial Analyst. I measured interest rate risk for a commercial bank. This job was as exciting as it sounds. But it did give me a strong background in numbers, which serves me well today. 

Park Ranger. Becoming a park ranger was the fulfillment of a boyhood dream. I would not be who I am today without having been a park ranger.

Marketing Manager. This job was the catalyst for launching my own business to help businesses with marketing. 

John asking this question reminds me, your background is not as important as you think it is. People are concerned with what you are doing now and what direction you are heading. Your background is not as important as you fear. Or as important as you hope, depending on how you look at it.  

Don't let your background get in your way. 

When was the last time Lee Cockerell surprised me with something he said on Creating Disney Magic?

Although I do know what direction each episode of Creating Disney Magic will go, every once in a while I am surprised. As an example, we did an episode where we talked about people who get by doing as little as possible while they wait for retirement to arrive. Lee's opinion on the topic was stronger than I expected it would be. You can listen to that episode here. 

How important is family?

This could either be the easiest or hardest questions anyone has asked. Easy because my family is the most important thing in my life. Hard because how do I explain it? Well, I do my best on the episode to explain what family means to me.

 

Aug 21, 2018

John Saccheri has built a brand based on the power of his personality.

John, also known as Big Fat Panda, has created a YouTube channel based on weaving his personality into his love for Disney.

The creation of the Big Fat Panda brand is a story of love and hard work. What began as John creating videos to show his experience at Disney, has led to getting added to the Disney media list. Now, John can be found at all of the Disney events, invited by Disney because Big Fat Panda has become an influential brand.

John was just being himself when Disney noticed him and the work he was doing. This is an important lesson for anyone trying to build a personal brand. Be yourself. Your personality is the best thing you can bring to any of the work you do.

John advises us to put more of yourself into your videos, blogs, or podcasts. If you are working on something you love, you are more likely to infuse more of your personality and opinion into the work. 

John on Facebook - Big Fat Panda

John on Twitter - @BigFatPandaShow 

John on YouTube - Big Fat Panda Show

Aug 14, 2018

Phil Gaines, Director of South Carolina State Parks, recently retired after 27 years with the agency. 

On his last day as Director, Phil did one final act of leadership that has people talking. What does a true leader do on his last day?

Well, if that leader is Phil Gaines, he returns to the same park where he began his career, 37 years to the day he first worked at that park. He didn't return to the park for a ceremony. 

Phil Gaines spent the day working. He cleaned the bathrooms. He picked up trash. He talked with campers. 

Phil orchestrated the perfect ending to a great story. 

On this episode, Phil talks about his final day with South Carolina State Parks. 

Phil also offers advice to leaders;

1. Focus on the Journey. Joy is found in doing, not finishing. 

2. Leave Your Mark. 

3. Document your journey and enjoy the ride. 

Aug 7, 2018

We are celebrating on this episode of The Jody Maberry Show. 

This episode marks the milestone of 100 episodes. 

To help me celebrate three people join me. 

Jared Easley from Starve the Doubts podcast and the Co-Founder of Podcast Movement. 

From Jared we get 3 lessons:

  1. Do the hard work for a season
  2. Strategic breaks help you grow
  3. If you stick with it, opportunities will open up

Mike Simmons from Catalyst Sale joins us to talk about his experience with the Catalyst Sale podcast. 

And Mike Kim, who was with me on the first episode of the Jody Maberry Show, stops by to say congratulations and tell us what he has been up to the past few months. 

After talking with all three people, a common theme emerged about just sticking with it and the opportunities will come. 

I also noticed that all three of them started with an idea and then made something happen with it. The difference is they decided to act today. 

This could be the day it all changes for you, too. Today could be the day where it all begins. You just have to decide so and then make the first step. 

Jul 31, 2018

On the last episode of The Jody Maberry Show, Matt McWilliams joined us to talk about Affiliate Marketing

This week, Matt returns to ask me three questions. The questions are unfiltered, unprompted and whatever Matt wanted to ask. 

Here are Matt's questions; 

Best burger I have had?

Best burger is Capone's in Coeur d'Alene, ID. Matt was asking a loaded question here because Matt and I have eaten together at Capone's, and he knew how much I enjoyed the burger. More than I enjoy eating the burger, I like taking people there and dining with them when they try the unique burger for the first time. 

Best Fiction book I have read in the past few years?

Hands down the best fiction book I have read is To Kill a Mockingbird. I don't know it took me so long to read this book, but once I did, I read it twice because it was so good. 

The Bourne Identity has to get a mention, though. One line in that book made a big difference for me. "Rest is a weapon." That lined changed my viewpoint on sleep. Since then I have focused on getting more sleep. In turn, I get more and better work done. 

Most intimidating wildlife I have seen?

Although I have had a few encounters I could mention, with moose or a squirrel, the one that ranks at the top is a grizzly bear in Glacier National Park. During the encounter, there was a brief moment when I did not know what would happen or how it would turn out. In a situation like that, the rest of the world stops. All there is is the grizzly bear. 

Finally, I am on Instagram. If you want to connect with me there, you can find me at @sugarjmaberry.

Jul 24, 2018

Matt McWilliams has a mission to help 100,000 people make their first dollar online.

One area many people overlook to make money online is affiliate marketing.

Affiliate marketing is a way to serve your audience and customers by putting products and services in front of them that you don't offer.  By finding a product that works for your customer, you can make sure there is not a gap in the progress or service of your customer. By recommending a product or a service, you get a piece of the sale.

Matt describes affiliate marketing as recommending a product enthusiastically.

Here is an example of affiliate marketing. Currently, I am reading the Go-Giver Influencer by Bob Burg and I am loving it. I like it so much I encourage you to click here to get the book. If you click the link and buy the book four things will happen; Bob Burg will get a sale. I will get a small percentage of the sale. You will get an excellent book. We all win.

Matt will explain how you can use affiliate marketing to serve your customers, build relationships, and make more money.

Matt has a gift for you if you are interested in learning more about affiliate marketing. Click Here to get a free report, a case study interview, and a min-course.

Matt and I were both featured in the book the Art of Work by Jeff Goins. Both Matt and I have a chapter that tells our story. Have you read the Art of Work yet?

Jul 17, 2018

Last episode we had a great conversation with Jevonnah Ellison. This episode, Jevonnah asks me three questions. 

Listen in to hear my answers to these questions from Lady J. 

What has been one of your greatest lessons learned as it relates to dealing with people and building solid relationships?

In a word, curiosity. Being curious enough to ask people questions, and truly be interested in the answer, is the first step in building a solid relationship. 

Tell me what happened as a park ranger that led you to become a business coach. 

My time as a bike patrol instructor for the International Police Mountain Bike Association is what eventually led to me becoming a business coach. Over 5 years, I taught bike patrol classes to park rangers and other law enforcement officers. Often, I would have to coach individuals to help them learn the proper skills. Being involved in someone else's success was rewarding. The skills I learned coaching law enforcement officers helped me coach people in podcasting, brand building, and business. 

Tell me about one of your favorite books and why. 

My Southern Journey by Rick Bragg is currently one of my favorite books. Since the beginning of 2017, I have listened to the audio version of the book 6 times. Read Bragg does a wonderful job narrating the book and I enjoy hearing his southern accent. But the book helps me explore the world of telling short stories. Rick Bragg inserts humor and entertainment in telling a short non-fiction story with a point. 

Jun 26, 2018

You are your best marketing. If you don't already believe that, you will change your mind after you meet Jevonnah Ellison.

From the first time I met Jevonnah, I wanted to know more about her. She made such a great first impression.

Jevonnah has taught me how YOU, the way you present yourself to other people, is the best marketing you can do. 

In this episode of the Jody Maberry Show, Jevonnah will share stories to help you understand how you can be more intentional and mindful about how you present yourself to other people.

"The greatest testament is oftentimes not in what we say, but in how we let our life speak for itself." - Jevonnah Ellison

Jevonnah on the web - jevonnah.com
Jevonnah on Twitter - @JevonnahEllison
Jevonnah on Facebook - Jevonnah Ellison

Jun 19, 2018

"Are you almost done?"

With those four simple words, a young boy nearly knocked me off my seat. 

There I was in front of a group of campers, standing proudly in my park ranger uniform, giving my first campfire interpretive talk. 

But a young boy stood up and asked me if I was almost done. 

In this episode of the Jody Maberry Show, I explain what happened and why it matters and what it led to today. 

Jun 5, 2018

Last week, Jennifer McClure joined the Jody Maberry Show to talk about developing a signature story. 

This week, Jennifer asks me 3 questions. 

The week after there is a guest on the show, they ask me three questions about anything. Business, life, parks...anything. I don't prompt them in any way. 

Here are the 3 questions from Jennifer McClure, with short answers. Listen to the entire episode to hear the whole story.

What have I revealed about myself during my 10,000 steps per day walking streak?

So far, after over 800 days, I have learned plenty. I even did a podcast episode focused on the step steak. But if I had to pick one thing I have revealed about myself it would be this; If I can do this, what else can I do? 

It has not been easy walking so many steps in a streak that stretches over 800 days. If I have it in me to accomplish this, what else can I accomplish? I look forward to finding out. 

What is my fondest memory of being a park ranger?

Believe me, there are many. After being a park ranger for 8 years, I have enough fond memories to last a lifetime. But the best came during my first week as a park ranger. 

Jack Hartt, the park manager and the person who hired me into parks, told me to spend time falling in love with the park before I worried about doing the work. That advice served me well as a park ranger and I still practice his advice today, no matter what I am doing. 

What is my favorite National Park and why?

Not a fair question, but I will give an answer. For many reasons, my answer should be Yellowstone National Park. But for some reason, I can't shake the thought that Glacier National Park is my favorite. 

I have spent much time in the backcountry at Glacier and seen things that most people who visit Glacier never see. Glacier is a backcountry park. As beautiful and stunning as the park may seem from Going to the Sun Road, you haven't seen the park until you walk into the wild. 

May 29, 2018

If you want to make a mark as a speaker, you have to develop a signature story. Jennifer McClure joins the show to discuss developing your signature story and using it to connect with people.

Jennifer is a full-time speaker following a career in Human Resources.

In this episode, Jennifer will explain the value of a signature story and help you realize how you can use it to connect with people in the audience.

Jennifer has been a tremendous help to me in getting started in speaking. If you are interested in speaking more often, or just want to understand how to do better when you have to give the occasional talk in front of people, you will get plenty of inspiration and ideas from Jennifer.

Jennifer on the web - jennifermcclure.net
Jennifer's podcast - Impact Makers
Jennifer on Twitter - @JenniferMcClure
Jennifer on Facebook - UnBridled Talent

May 22, 2018

Not long ago, I stayed at the Disneyland Hotel when I spoke the annual conference for Magical Vacation Planner

As I like to do when I visit anything related to Disney, I paid attention so I could see what I could learn. This episode is devoted to those lessons I discovered while staying at the Disneyland Hotel. 

Here are the six lessons:

Create the environment for the feelings you want customers to feel. 

Make a great first impression.

Magic is created by the small things. 

Tap into as many senses as possible. 

Your people are your brand. 

Find ways to surprise people. 

Special thank you to Jeff Noel for contributing to this episode. 

May 15, 2018

Dan Cockerell was recently a guest on the Jody Maberry Show. As a follow up to that episode, Dan Cockerell asks me three questions. 

Dan recently left his role of Vice-President of the Magic Kingdom to launch his own business. His three questions are related to building a personal brand. 

What advice do you have for someone leaving the corporate world and starting their own business?

  1. Know what you want to be known for. 
  2. Read and implement Building a StoryBrand by Donald Miller
  3. Work with the right people to help you get work done. I work with a podcast editor, an assistant, someone to build sales funnels, and a graphic designer

What are some apps or programs you use to run your business and keep your life organized?

  1. Slack -  This will allow to communicate with your team and cut down on email. 
  2. ConvertKit -  Start building an email list as soon as possible. 
  3. Quickbooks Online - Keep your finances and accounting in order from the beginning. 
  4. Grammarly - This makes sure my grammar is acceptable. 
  5. Wunderlist - This will help you keep track of everything.
  6. iNaturalist - Unrelated to business, but I love this app. This app helps me identify plants, insects, and animals. 

What is your best 2 or 3 tips to create a great podcast?

  1. Position yourself as an authority on your topic. 
  2. Gear your show to one person, not hundreds. 
  3. Be willing to talk about small topics on your show. As an example, here is an episode I did about outgoing voicemail. 
May 9, 2018

After 27 years at Walt Disney World, Dan Cockerell is leaving the Magic Kingdom for a home office. 

Dan began his Disney career parking cars at Epcot as part of the college program. He finishes his career as the Vice President of the Magic Kingdom. 

During his time at Disney, Dan had 19 different jobs and learned how to manage operations and culture from the parking lot to the iconic castle. Now, Dan is launching his own business to work with organizations to improve organizational structure, build a magical culture and select the right talent. 

You can find out more about Dan at dancockerell.com

May 1, 2018

Lee Cockerell and I hosted a one-day Creating Magic Mastermind event in Orlando. In this episode, I share nine things I learned during the Mastermind. 

Here are the nine lessons;

The opportunity is there if you are willing to take it. We are all surrounded by opportunities. You have to be open enough to see it and bold enough to act. 

Family comes first. Don't let your job get in front of your family. The work you do is not more important than the people in your house. 

An Organization will adjust to lack of clarity. If you aren't clear with expectations, people will adjust, and you probably won't like the direction of the adjustment. 

Make sure the right people know who you are. If people don't know who you are they can't help you. 

Don't practice on your customers. Make training a priority and don't practice on your customer. 

There are only 4 things to make people change. The only things that will lead people to change their mind or change their behavior are education, emergency, experience, and exposure. 

Beware of the HIPPO. The HIPPO is the Highest Paid Person's Opinion. Make sure everyone's opinion is heard, no matter what their position or pay grade. 

Treat a customer like a member of the family. If your mother was in the situation your customer is in, how would you want your mother treated?

You will have to repeat your message often. When you are starting to get sick of hearing yourself say your message, people are just beginning to listen. Stick with it. 

Apr 24, 2018

It can be scary to try something new. What if you mess up? What if it doesn't go as planned?

No matter what happens, there is one way to gain value from any situation. Reflection. 

Reflection is how you get the most out of any experience. The insight you gain from reflection can be used for anticipation. Mess up today, reflect on it, and you are more likely to be able to anticipate what will happen in the future. 

Exerpeince isn't worth much unless it is ran through the wash of reflection. 

Apr 4, 2018

Donald Miller built a reputation as an author with popular books like Blue Like Jazz and A Million Miles in a Thousand Years. Through writing books, Donald learned the elements of a great story. 

Now, in his book, Building a StoryBrand, Donald Miller helps businesses tell a clear and compelling story.

StoryBrand has had an impact on nearly everything I do with my business. Once you understand StoryBrand, you will get clarity in your message. When your message is clear, your marketing and content become clear. 

Listen to this interview with Donald Miller, and then get a copy of the book, and apply what you learn. It will be the first step towards attracting more customers. 

Get the book - Building a StoryBrand

Donald Miller on Twitter - @DonaldMiller

Donald Miller on Facebook - Donald Miller

Donald Miller on the Web - Storylineblog.com

Find out more about the StoryBrand workshop.

Mar 27, 2018

Lee Cockerell, retired EVP of Walt Disney World, and Carol Quinn, CEO of Hire Authority, team up to discuss hiring and employee motivation. 

Mar 13, 2018

If you want to stand out in your job and get noticed by your boss, there are 12 things you can do to set yourself apart from everyone else. 

1. Do the job in front of you. 

2. Be in service of the boss. 

3. Remember, your boss has a job to do. 

4. Think of your boss as a customer. 

5. Consider if there is a difference between what your boss wants and what your boss needs. 

6. Attitude stands out. 

7. Raise your hand when something needs done. 

8. Bring a solution not a problem.

9. Bake your bosses goals into your goals. 

10. If you have something to say, say it to your boss not a co-worker. 

11. Keep your boss informed. 

12. Produce results. 

 

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