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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
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Jul 19, 2023

"Often it's up to you to make the decision that changes your own life."

Ray Edwards was a copywriter and marketer at the top of his game. But in 2011, his life took an unexpected turn when he was diagnosed with Parkinson's disease. As the disease progressed, he found himself in constant pain, unable to walk, and even contemplating suicide. Despite trying various treatments, nothing seemed to work.

After much reflection he found himself considering that key to living well, even with his circumstances, was to change his mindset. He realized that he had the power within himself to change his mindset and live a fulfilling life despite his diagnosis. Drawing upon his skills as a persuader, Ray crafted a raw, compelling sales letter to himself, outlining the reasons to live and the purpose he could find in his life. The letter was the catalyst for him to undergo a transformative brain surgery called Deep Brain Stimulation. The surgery improved his symptoms significantly, and he was able to once again enjoy life.

Ray's story serves as a powerful testament to the importance of living with intention and finding purpose in even the most challenging situations. Intentional living can transform even the most challenging situations. Take a listen to our conversation to get a glimpse into how he guides others on their own journey to live a meaningful life aligned with their values. His passionate advocacy for intentional living makes him a truly inspiring guest.

Connect with Ray

Order the Book Read This or Die

https://rayedwards.com/podcast-archives/

Ray Edwards Website

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:03:35 - The Sales Letter That Saved Ray's Life

00:08:03 - Deep Brain Stimulation

00:09:30 - Making a Change

00:12:32 - Starting from a Place of Strength and Happiness

00:14:10 - Change Through Education, Experience, and Exposure

00:16:15 - Self-Awareness and Doing Your Best

00:18:04 - Remembering Your Mortality

00:23:46 - Writing the Story of Your Life

00:25:06 - Your Life is a Story

00:26:37 - Vulnerability in the Book

00:27:25 - Making a Change

00:28:07 - Gratitude and Closing

Jul 12, 2023

"You become the average of the five people you spend the most intentional time with."

Ray Edwards is a well-respected copywriter and author who is known for his expertise in creating powerful biographical narratives for entrepreneurs. His recent participation in the Creating Magic Mastermind event has added another feather to his cap. The mastermind events with Lee Cockerell in Orlando Florida are always a wonderful time. The days were full of invaluable insights from participants of many different industries and walks of life.

It was clear that Ray's depth of knowledge and empathetic approach were greatly appreciated by all in attendance at the event. It only made sense to then invite him to the podcast for a conversation so he can further share his experience. During our conversation, Ray shares how he has transformed his personal and professional growth by attending the Creating Magic Mastermind event.

In this episode, you will:

  • Explore takeaways from the Creating Magic Mastermind event and how they can change your life

  • Learn how mentors can contribute to your personal and professional journey

  • Understand the significance of cultivating a community for authentic connections

  • Adopt the skill of incorporating feedback to enhance your capabilities

  • Combine introspection and practical implementation for optimum growth

Take a listen to hear Ray's perspective on the impact of attending events such as Creating Magic Masterminds. If you aren't able to attend one in person, consider expanding your peer group by joining a virtual Mastermind group or community.

Make sure to share this episode with anyone else that is considering attending an event like Creating Magic Masterminds so they can discover the impact they will have on your personal and professional growth.

 
 
 

Connect with Ray

https://rayedwards.com/podcast-archives/

Ray Edwards Website

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:03:40 - The Group Where You Find the Gold

00:09:02 - Exceed Expectations and Good People Will Reward You

00:11:59 - Carl Holtz

00:13:11 - The Importance of Believing in Your Solution

00:16:42 - The Motivation to Get Out of Pain

00:19:38 - Understanding the Roots of Our Behaviors

00:21:11 - Disney's Success is in its Clarity

00:26:21 - The Importance of Community

00:27:12 - The Power of Correction

00:28:22 - The Value of Introspection

00:29:20 - Prospection

00:30:23 - Creating Impact

Jul 5, 2023
 

"Being an author takes you places that you don't expect to get."

David Hancock, founder of Morgan James Publishing, and Karen Anderson, associate publisher, are the dynamic duo of the publishing world. Their passion is helping authors create transformative, engaging books. During our conversation we talk about their collaborated to launch Magic Press, a publishing imprint that focuses on authors with a background in theme parks and magical experiences. Both of them have worked closely with many authors to share their expertise and stories. They are an incredibly valuable resource for aspiring entrepreneurs and writers looking to make an impact through the written word.

In this episode, you will be able to:

  • Uncover the advantages of writing a book for business-minded individuals
  • Examine the domino effect an author's written work has on their professional standing and influence
  • Dive into the world of storytelling and its profound effect on a reader's psyche
  • Investigate Magic Press's unique dedication to authors inspired by theme park experiences.
  • Get the inside scoop on the resources and support provided by Magic Press to aspiring authors

Magic Press, the imprint of Morgan James Publishing, was created to showcase the unique stories of entrepreneurs and authors. Make sure to listen to this episode as we discuss the power of writing a book and how Magic Press supports authors in the writing and publishing process. 

Connect with Morgan James Publishing

David Hancock 

Karen Anderson

Morgan James Publishing website

Morgan James Radio Podcast

Morgan James Publishing Twitter

Morgan James Publishing LinkedIn

Morgan James Publishing Facebook

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:02:48 - What is Magic Press?

00:07:53 - Why Write a Book at the End of Your Career?

00:11:59 - The Power of Storytelling

00:14:59 - The Power of a Book

00:17:22 - Overcoming Writing Obstacles

00:18:39 - The Magic of a Book

00:20:23 - Magic Press and the Book Publishing Process

00:21:59 - The Power of Publishing with Magic Press

Jun 28, 2023

"You've got to work hard to be ready when the lucky break happens."

Last episode, Jerry Dugan joined to share about his passion for servant leadership and the lessons he's learned in his career. As we do on The Jody Maberry show, when we have a guest, that guest comes back the very next episode to ask me three questions. These questions are not prompted by me or influenced by me. He really came up with some good ones. 
Jerry's three questions are:

  1. What lessons from your park ranger days would you say still carry over today to being a servant leader?
  2. What is the rut you help people get out of? 
  3. How would that person go about getting that first gig?

He even manages to sneak in a fourth question about Bigfoot.
As Jerry asked each question it led to interesting discussions about how our experiences can shape us into better leaders who prioritize serving others. Not only by leading, but also genuinely caring for those we lead. Many people that transition from public service to entrepreneurship find it challenging to promote themselves. It often goes against the very core of servant leadership.

Take a listen to hear my thoughts on authentic public service with the extraordinary servant leader, Jerry Dugan. We explore how my experiences as a park ranger have shaped my leadership skills and goals.

Connect with Jerry

https://beyondtherut.com/

Podcast Beyond the Rut

Book Beyond the Rut

Audiobook Beyond the Rut

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

 Episode Highlights

00:01:14 - Lessons from Being a Park Ranger

00:04:20 - Getting Out of a Rut

00:07:57 - Getting the First Speaking Gig

00:12:24 - Is Bigfoot Real?

00:14:18 - Movie Recommendation

00:14:23 - Fun End of Show

00:14:38 - Not Everyone Will Hear It

Jun 21, 2023

“Our ruts are really not that deep. They're not that hard to climb out of.”

Jerry Dugan never expected that a simple conversation about Nutella would lead him on a journey of personal growth and self-discovery. He is a compassionate speaker and author who aims to empower men in their thirties and forties to shatter the barriers keeping them from realizing their full potential.

As an avid podcast listener, he found himself drawn to the stories of others and the lessons they had to share. During a New Years resolution jog on New Year's Day he realized he wanted to inspire others as well. This led to the creation of a father-son podcast that would ultimately change his life. He realized that through his podcast, Beyond the Rut, he was inadvertently inspiring himself by showing up every week to talk about something that mattered.

As the years passed, Jerry noticed that he was stuck in a rut in his personal and professional life. It was time for a change. Through introspection and the support of his family, Jerry made the decision to leave his corporate job. He spent time writing a book that captured all that he had learned to help others break free from their ruts. The podcast evolved from a men's ministry to a place where people share their stories and practical advice on how to get out of ruts in their lives. He now has a renewed sense of purpose and fulfillment after recognizing the importance of seizing the moment and taking the necessary steps towards personal growth.

Jerry's podcast and book, Beyond the Rut, have given him a wealth of experience in guiding others towards personal breakthroughs and growth. Make sure to connect with Jerry, especially if you are looking for meaningful inspiration as you navigate changes in your family, career, and personal well-being.

Connect with Jerry

https://beyondtherut.com/

Podcast Beyond the Rut

Book Beyond the Rut

Audiobook Beyond the Rut

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:07:42 - Beyond the Rut

00:09:43 - Three Steps to Get Out of a Rut

00:11:33 - Jerry's Crucible Moment

00:12:39 - The Power of a Single Hashtag

00:14:05 - Getting Out of a Rut

00:16:01 - The Danger of Deferring Dreams

00:18:26 - KFC and Colonel Sanders

00:22:38 - Personal Stories in Jerry's Book

00:25:51 - Jerry's Vision for His Family

00:27:02 - Achieving Goals

00:28:06 - Jerry's Legacy

00:28:47 - Beyond the Rut

00:29:46 - Getting in a Rut

Jun 14, 2023

"Are Lee and Dan Cockerell really like that everywhere? That's right, they are."

Author and speaker known as Dr. Disneyland, Jeff Barnes, returns to the Jody Mayberry Show to ask me three questions. He hit it out of the park with his questions, including my childhood inspiration to become a park ranger. We also get into some of the experiences I've had with former Disney executives, Lee Cockerel and Dan Cockerell.

As a kid I can remember going on family vacations and admiring the hats and uniforms of park rangers. The more I learned about them and their dedication to protecting the parks, I became even more interested in becoming a ranger. In a similar sense, the more I got to know Dan and Lee Cockerell, my understanding and appreciation for the Cockerell legacy grew. Their lessons gave me a unique determination to excel in the new direction of my career.

One of my favorite memories with Lee Cockerell came during a recent visit to Hollywood Studios. It was the first time we had gone to a park together after working together for nine years. Lee had never been to Galaxy's Edge before, and it was amazing to experience the ride together. Lee and Dan have been great examples of pursuing new opportunities, while cherishing where you've been and what you've done. For me, that includes the fond memories of the parks and park rangers that ignited my dreams in the first place.

Connect with Jeff

Website: https://thewisdomofwalt.com/

Book: The Wisdom of Walt

Instagram: www.instagram.com/drdisneyland

Facebook: www.facebook.com/thewisdomofwalt

LinkedIn: Jeffrey Barnes

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:00:03 - What Inspired Jody to Become a Park Ranger?

00:03:34 - Jody's Experience with Contrasting Climates

00:05:06 - Jody's Favorite Memory with Lee Cockerell

00:08:02 - Jeff's Favorite Memory with Lee Cockerell

00:12:24 - Dan Cockerell's Unique Approach

00:14:50 - Mini Golf Rematch with Jeff Barnes

Jun 7, 2023

 

"Every great story requires conflict."

Jeff Barnes had an underwhelming first experience at Disneyland. So much so that it sparked his curiosity about why people loved the park so much. His insatiable curiosity led him to research Walt Disney's life and the adversity he faced. It was through this research that Jeff discovered Walt's desire to be remembered as a storyteller and the importance of overcoming adversity in achieving success. This realization drove Jeff to create a course that uses Disney's stories to inspire and motivate students to face their own challenges and achieve their dreams.

Jeff's journey took a dramatic turn when he was diagnosed with a life-threatening brain tumor immediately after starting the course. Rather than giving in to fear, Jeff chose to delay surgery and continue teaching the class. Throughout our conversation Jeff shares about the moments of resiliency he had learned from Walt Disney and how that ultimately shaped his success. His experience with the brain tumor gave him the courage to finally write his long-dreamed-of book about Disneyland. Now, as an author, speaker, and blogger, Jeff continues to use Disney's lessons and creativity to inspire and motivate people to embrace adversity and live their best lives.

In this episode, you will be able to:

  • Discover Jeff Barnes' intriguing transformation from professor to Disney entrepreneur
  • Gain valuable insights on the crucial role self-belief and resiliency play in achieving success
  • Delve into Jeff's captivating book, Wednesdays with Walt, and his exceptional presentation style
  • Absorb inspiring lessons from Walt to spark creativity and motivation within yourself
  • Find out how signing up for Jeff's email list and joining Phoenix Club will enrich your experience

Jeff's approach of using Walt Disney's lessons and creativity to inspire and motivate people to achieve their dreams inspiring to anyone who feels stuck and hopeless. The conversation highlights the importance of appreciating life and pursuing our dreams with a sense of urgency and determination. Ultimately, Jeff reminds us all why we should never give up no matter how difficult the challenges may seem.

Connect with Jeff

Website: https://thewisdomofwalt.com/

Book: The Wisdom of Walt

Instagram: www.instagram.com/drdisneyland

Facebook: www.facebook.com/thewisdomofwalt

LinkedIn: Jeffrey Barnes

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:04:15 - Why Walt Disney?

00:09:33 - The Wisdom of Walt

00:12:30 - Facing Adversity

00:14:59 - Overcoming Obstacles

00:15:38 - Overcoming Obstacles

00:18:27 - Transitioning to Entrepreneurship

00:23:38 - Wednesdays with Walt

May 31, 2023

"If you want to get results, exert influence. If you want to feel like you're getting results when you're not, exert power."

After a great conversation with Tim Dyck in our last episode, he has returned to ask me three questions. This was a fun chat with questions that led to a discussion about the importance of influence over power in leadership positions and how my experiences as a park ranger taught me a valuable lesson.

Using influence, rather than power, is a more effective means of getting people to comply with rules and regulations. Although power may be necessary at times, influence tends to have a more lasting impact. Tim and I both agree that understanding the difference between the two is valuable in leadership positions where leaders have power over decisions that impact others. This episode highlights how seemingly unrelated experiences can provide valuable lessons and skills that can be applied in unexpected ways, making it essential to recognize and

Tim's questions explore:

  • the crucial role influence plays in effective leadership over mere power
  • valuable lessons from my unique park ranger experiences and how to apply them to your journey
  • financial security tips when transitioning to entrepreneurship
  • the impact of storytelling in leadership and business growth
  • the story behind the greatest sports logo ever designed and why it matters

From discussing the best sports logos to the transferable skill of understanding power versus influence, this is a fun episode that navigates entrepreneurship and leadership.

Connect with Tim and Best Culture Solutions

World at Work Podcast

Website: https://bestculturesolutions.ca/

LinkedIn: Best Culture Solutions, Inc

Instagram: @best.culture.solutions  

Email: tim@bestculturesolutions.ca

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:01:06 - The Greatest Sports Logo Ever Designed

00:04:27 - Advice for Making the Entrepreneurial Leap

00:08:59 - Transferring Skills from Park Ranger to Entrepreneur

00:12:49 - Using Influence as a Leader

00:13:16 - Power vs. Influence

00:14:11 - World at Work Podcast

00:15:00 - Contact Information

 

May 24, 2023

"Seizing opportunities and taking risks help you avoid regret."

Tim Dyck, founder of Best Culture Solutions, made a significant career transition by moving from a senior leadership corporate job to starting his own HR consultancy business. His passion for hiring the right people and executing successful people strategies was inspired by his experience as a former Disney cast member. During our conversation he emphasizes the importance of valuing oneself and knowing that work should not define one's life. This episode is a testament to the power of following one's intuition, and the importance of seeking greater purpose in life.

In the beginning, Tim Dyck's HR consultancy business focused on helping job seekers navigate the interview process. But as word spread, it quickly expanded to include recruiting for businesses, resume writing, and other HR services. Tim's unique perspective, having been on both sides of the hiring process, allowed him to bridge the gap between employers and employees. He shares how he became certified in motivational-based interviewing techniques and how it has been instrumental in coaching candidates to succeed in interviews and grow their career.

Today, Tim's business is thriving, fueled by passion and his commitment to helping others find fulfillment in their careers. Tim's journey is an inspiring narrative of courage, perseverance, and the rewards of pursuing a dream.

In this episode, you will:

  • Discover how Tim Dyck made the leap from a corporate career to starting his own HR consultancy
  • Master the art of acing job interviews and pinpointing the ideal role for your skills and personality
  • Grasp the significance of employee appreciation and fostering a positive work environment
  • Uncover the advantages of podcasting and the elements of an engaging host
  • Seize new prospects and learn how to push yourself beyond your comfort zone

There are many people like Tim that are exploring a career transition. Unfortunately it is easy to get fed a number of myths about starting your own consultancy business. During this episode Tim Dyck not only debunks three popular misconceptions, he shares the truth behind them. Make to connect with Tim and Best Culture Solutions to learn more about the world at work.

Connect with Tim and Best Culture Solutions

World at Work Podcast

Website: https://bestculturesolutions.ca/

LinkedIn: Best Culture Solutions, Inc

Instagram: @best.culture.solutions  

Email: tim@bestculturesolutions.ca

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

00:05:55 - From Corporate Career to Entrepreneurship

00:09:54 - Courage to Pursue Your Passion

00:12:33 - Purpose of Best Culture Solutions

00:13:23 - The Importance of Motivational-Based Systems

00:14:36 - Bridging the Gap between Employers and Employees

00:17:09 - The Impact of Fulfilling Careers

00:23:26 - The Value and Benefits of Podcasting

00:26:38 - Tim's Format for World at Work

00:27:49 - Going Deeper with World at Work

00:29:21 - Pursuing Passion and Taking Risks

00:32:43 - The Importance of Seizing Opportunities

 

Apr 26, 2023

"When you know what success looks like, you can put energy into closing the gap."

Storytelling can create a lasting impact on people, making it easier for them to remember and apply the concepts learned. John Losey joins this episode of The Jody Maberry Show and shares his insight on how to use your content to tell a story. He effectively utilizes storytelling to communicate the Next Best Step Strategic Action Process in his book, The Pottery Panda.

During his episode, John hares how feedback from his reading community helped him develop a more engaging narrative through Peter, the protagonist of the book. By making the protagonist face unexpected challenges, he is able to keep the readers hooked. This makes the learning experience enjoyable and memorable. His approach illustrates the power of stories in strategic planning, enabling more people to connect and relate to the content. Storytelling is an essential tool for strategic planning. It helps individuals connect with others and effectively communicate complex ideas.

During this episode, you will:

  • Uncover the power of the Next Best Step Strategic Action Process for effective planning.
  • Discover how shifting your focus from issues to success can transform your business.
  • Learn the art of storytelling for engaging and memorable strategic planning lessons.
  • Realize the significance of putting connection before process in storytelling for a lasting impact.
  • Explore the Pottery Panda book and website resources for further inspiration and guidance.

Incorporating stories into strategic planning can make the process more engaging and relatable, helping people understand and care about the content. By transforming abstract concepts and complicated methodologies into relatable narratives, individuals can better grasp the lessons and strategies of strategic planning.

"Start with the end in mind."

Connect with John

https://intowisdomgroup.com/

The Pottery Panda

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

 

Episode Highlights
00:04:00 - storytelling can make planning more engaging and memorable, such as classic business fables like Who Moved My Cheese and The Five Dysfunctions.
00:06:25 - the "Next Best Step Strategic Action Process". Know your purpose and mission before starting the planning process and shifting focus from issues to success.
00:12:38 - start the planning process by picturing success and painting a crystal clear target to shoot for. He suggests an exercise called the silent picture exercise, where you imagine scenarios where your company is fully operating to its full potential.
00:13:49 - the purpose of the "Pottery Panda" book was to make it easy for people to access the next best step strategic action process.
00:19:12 - there were challenges writing the "Pottery Panda" book in a story and parable style while still carrying the model. He got feedback that made him realize he needed to make people care about the character Peter by having him run into unanticipated situations and dilemmas.
00:22:29 - a simple model for finding stories is to start with the end in mind, create crystal clear statements of the response you want your story to have, then list all the ideas and stories from your life that might relate to that outcome.

Apr 12, 2023

"The secret to my success has been that I ask more and I offer more."

After a recent webinar I received an email with great questions about taking a professional leap. They were interested in how I got started working with Lee Cockerell and asked if I could share advice for people looking to make a leap. While Cassie and I have out own unique perspective of what it means to take a leap, it lead to a great conversation addressing things that many people often wonder during a career change.

I was able to establish a working relationship with Lee Cockerell by reaching out with a specific offer. That specific offer eventually led to the creation of various projects, including the Creating Disney Magic podcast and Cockerell Academy. The key is recognizing the importance of being specific in your offer, testing the waters before committing, and maintaining good relationships with past employers and organizations.

Cassie and I both are no stranger to taking calculated risks. Don’t be afraid to ask for help or advice. And when you are reaching out to help someone else, remember that you are also going to help yourself. For example, my reaching out to Lee and making and offer I was ultimately benefiting from the insights shared in the podcast.

Take the time to craft tailored messages when you are reaching out to respected professionals. When you find the courage to take calculated risks and explore new horizons you will start uncovering unexpected lessons about the power of specificity and resilience.

"A no usually is a not right now, it doesn't mean no forever."

Episode Highlights

00:01:18

Jody shares how he ended up working with Lee Cockerell, which led to the creation of the Creating Disney Magic podcast, the Cockerell Academy, live events, and courses.

00:03:23

taking the leap has different contexts, including leaving a job or reaching out to someone influential. Know the importance of being specific and offering something of value to increase the chances of success.

00:07:48

Do not be afraid to ask for what you want, even if you fear rejection. They also discuss the importance of building relationships, following up, and maintaining a genuine connection.

00:11:45

Talk to people who have successfully made the leap in the same industry or field, and test the waters before making a full-time commitment to entrepreneurship.

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

 

Mar 8, 2023

"It does not work to make noise and get noticed without making an offer."

 A recent conversation with Cassie Tucker and Lee Cockerell inspired me to reflect on two stories from my high school days. There were two different situations where I made big gestures without making an offer.

Did you know that having a happy ending is an opportunity for conversions in your business? It is important to make an offer when trying to get attention for your business. But it is about more than just drawing attention to the business. You need to make clear offers, only ask for one action, test offers, pay attention to customers, and add a sense of urgency.

 In this episode, you will discover:

1. how clever marketing with no offer can be detrimental to business

2. the key elements of effective offers

3. why it is important to pay attention to customer needs when making an offer

 My third story highlights just how confusing it can be when no offer is made. So here is my offer to you. Go to Jodymaberry.com and get on the email list. With emails, I can tell stories in a different way than I can in a podcast.

 

Episode Highlights:

[00:07:33]

People need to be told what you want them to do. It does not work to put out a podcast episode every week and never make an offer to somebody. How can we make better offers?

[00:09:43]

A lot of content should be driven towards value and adding value to the customer. Be clear about what you want people to do, and then just ask one thing. Don't make too many offers. Just make the one that's right for them. Testing and seeing what resonates and lands with your customers is really important.

[00:13:33]

Ask people first and pay attention to what the customers are saying before you create an offer.

[00:16:40]

Give people maybe two or three steps to take and just paint it out for them. Be very clear on what the next step is and what you want them to do.

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

 

Feb 22, 2023

Cassie Tucker and I recently attended Podfest. Cassie returned to discuss the lessons we took away from our experience.

The first lesson comes from the current trends in the podcasting industry. AI assisting in streamlining tasks and podcast management. The importance of building community on your show. The emphasis on utilizing video was very prevalent. It is an exciting time to be podcasting.

Cassie presented on her first panel during Podfest, and a takeaway from her experience can applies to podcasting in general. Think about how you can get to the point quicker. You don’t want to lose people. You want to add as much value as possible. Be intentional and strategic about what you present and how. Lou Mongello is a proponent of speaking to one listen. You may have hundreds or thousands, but speak like the conversation is one-on-one.

The biggest theme we took away is to continue to ask, “how can I continue to add value to my audience.” Service is the number one objective. Money will follow. The most exciting thing about podcasting is the opportunities. You can automate. You can innovate. And you can serve your listeners.

If you want to see us utilize video content, let us know.

Resources

Lou Mongello Podcast: WDW Radio

Cassie Tucker Podcast: Marketing Happy Hour

Connect with Jody

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“If we can’t reach them, we can’t help them, if we can’t help them, we can’t build a relationship.” JM

Feb 15, 2023

Djuan Rivers is back again, and we are processing our recent Phoenix Club Cruise workshops. We were excited to have some great presenters, including Djuan.

Day one started with Mike Simmons presenting on Goal Setting. Mike provided a great definition of goal setting and the importance of the practical application to implement. The best takeaway is his GAME acronym. It stands for Goals, Actions, Metrics, and Execution. The best part: it can apply to any area of life: personal, business, etc. 

Lee Kitchen followed with Storytelling. He shared a great story about Disney and his relationship with Salvador Dali. The partnership was the seed for projects that are finishing 50 years later. The workshop highlight was a great exercise that brought people from different areas together to develop something they couldn’t do on their own.

Workshop day two followed an excursion day. I kicked off this day myself with a session titled Timeline. The takeaway is identifying what is unique about your content. Once you know, you can distill everything in your mind into a logical pathway toward a book or a podcast to serve your audience. 

Karen Anderson followed and covered the impact writing books can have. Karen is an expert at simplifying the process. In fact, she has Djuan seriously considering writing a book. If you’d like to see that happen, send Djuan an email  djuan@djuanrivers.com and let him know. 

The next workshop was a tag team effort between Djuan and I. We drew a parallel between national parks and theme parks and the stories they provide those who visit. Djuan brought it all home with his workshop explaining three principles he picked up over his 33 years with Disney. These three keys will help ensure you have happy employees, good retention, and satisfied clients and customers.

Overall, it was great to see how all of the workshops organically connected with each other. It provided lessons that build upon each other to see change.

Connect with Djuan

Twitter

Instagram

Connect with Jody

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“Your business needs to give stories to customers.” JM

Feb 8, 2023

Author Dan Miller and I recently visited the Wright Brothers National Monument in North Carolina. These are the ten lessons we learned as we reflected on our experience.

  1. Persistence, experimentation and asking for help are key to success.
  2. Many give up because they fear failure and competition.
  3. It doesn’t matter how old you are; you still have more inside of you.
  4. The Wright brothers did something no one had done, took a small break and then did it again. They didn’t let off the gas.
  5. You don’t know what progress will come after you break a barrier.
  6. Get the right people in your corner.
  7. Innovation is contagious and births more innovation. The sharing of ideas is a powerful thing.
  8. The Wright brothers always wore suites. They were who they were, no matter where they were.
  9. Once you accomplish one thing, you can ask what else you can do.
  10. Innovation will always be built upon. Everyone has limits, and the next generation takes it to the next level.

I am always amazed at the lessons you can learn about life and leadership. Often, they are in plain site. We just have to have eyes to see them.

Connect with Dan

Website

Podcast

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“We made it here, what’s next?” JM

“It takes a lifetime to build a reputation. In an instant people ruin it.” DM

Feb 1, 2023

Cassie Tucker once again joins me as host and draws a parallel we can all learn from. As a former park ranger, I found that every park has two types of stories it tells: learned stories and earned stories.

Learned stories are the stories that we tell. It is the information provided to guests; the content we choose for them to learn and use to enhance their experience. Earned stories are the stories they discover for themselves while visiting us. These are the actives and actions they do and take that create their own experience to pull from. There is a strong connection between earned stories, even more so than learned, because it is their own.

As leaders, we can apply this to our own businesses. Learned stories are what you present to your clients. Earned stories are how people experience you and your business. As we approach our business with a “Park” mentality, we learn how to cultivate our client's experiences and foster the space for them to earn their stories. You can intentionally create an environment for people to encounter their own earned stories, which is a win-win for everyone.

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“If you can help people earn their stories, they are the hero, and you are not. You don’t want to be the hero, because it’s not about you”

Jan 25, 2023

As is customary, Orlando Leyba returns to ask me three questions of his own. This episode has a little surprise: Orlando answers his questions, so you get a two-for-one deal.

First, why did you leave being a Park Ranger? Simply put, three things changed in my life. Not surprisingly, they cover a wide range of impacts.

Second, what is peace to you? If you have listened to this show for any length, you probably won’t be surprised at my answer. Can you guess?

Lastly, what is important in life? That is a big question, but the answer is surprisingly simple. What about you? What is important in life for you?

It doesn't matter if you are a comedian, or a podcaster; a satellite engineer, or a park ranger, there are themes in life that are universal. It is nice to see that on display today.

Connect with Orlando:

https://heylando.com/

https://www.instagram.com/heylando/

Orlando's HBO Special

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Jan 18, 2023

Most of us have a dream, but few people break from security to pursue their passion. Orlando Leyba did just that. A former satellite engineer turned comedian, Orlando shares his journey from working on CBS news to guesting three separate times on The Tonight Show with Jimmy Fallon.

Orlando experienced multiple career paths before discovering his passion for stand-up comedy. After participating in a local improv theater class gifted to him by his wife, Orlando began to focus his efforts on pursuing the path that resonated with him. Looking back, Orlando recognized a trend in his life. The entertainment industry had always been there, just on the periphery.

Once you discover what you are supposed to do, you recognize that your spirit talks to you and will show you what you are supposed to do. There is math in everything; a problem and a solution. You must identify the situation you are up against and determine what needs to be done. Don’t just settle for being where something happens. Find the environment that was designed for what you want to do and get in it. Do the work of helping the journey along, and the journey will start helping you too.

Surround yourself with people ahead of you as the journey opens those doors. There is a flow, an energy, to life. You give off energy. When you give off the right energy, you begin to see the flow to everything, where you can see and feel everything and how it is connected. The flow triggers good connection and interactions.

When you pursue your dreams, you have to understand there are parts of your journey you have control over and some you do not. Your content, how healthy you keep yourself, and what you do with the contacts you encounter are all within your control. Do what you can and connect to the flow. That is how you pursue your dream.

Connect with Orlando:

https://heylando.com/

https://www.instagram.com/heylando/

Orlando's HBO Special

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“Your spirit talks to you and is like you’re in the right place, so all you gotta do is your part, you’re in the right place, you got here, you’re good, you made it, to the right place, now do the work for this place.” Orlando Leyba

Jan 11, 2023

I keep five notecards on my desk, each with a quote to help me keep my focus where it needs to be. 

I replace two or three of those cards each year with new quotes. When I start the year with new quotes, I do an episode of The Jody Maberry Show with Jeff Noel to share the five quotes. 

Here are my five quotes for 2023:

"Trade your expectations for appreciation." - Tony Robbins

"Do your best and forgive yourself." - Admiral Payne

"This is a wonderful day. I've never seen this one before." - Maya Angelou

"Don't get ready. Be ready." - Lee Cockerell

"Happy present moment." - Jeff Noel

In 2023, I choose quotes to help me focus more on today. I want to enjoy today more, give attention to priorities, get ready, and use today as best I can. So I selected quotes to remind me to stop getting distracted by what might happen tomorrow and enjoy today. Everything I need, I have with me today. 

I've been doing the Five Things I Say to Myself cards for several years, which has worked well for me so far as it helps me give attention to what I think I need to work on this year. 

 

Jan 4, 2023

Most of us use the New Year to set new goals or resolutions. Lee Cockerell recently told me something that changed how I view the beginning of the year. 

"The New Year begins every morning" - Lee Cockerell

If something is good enough to start doing at the beginning of the year, it is good enough to begin on March 5th or a random Tuesday. 

If something is enough of a problem, you should stop doing it as New Year's resolution; you should stop doing it tomorrow. Or today. 

Understanding that the New Year begins every morning allows you to start over each day. 

How refreshing to realize we get a new chance each day to start on new goals, rebuild a relationship, make new connections, and take care of our problems. 

Dec 14, 2022

Matt McWilliams returns, as is customary, to ask his three questions. Matt is the author of Turn Your Passions into Profits, and his questions continue to add value to our previous conversations.

First, in his book, Matt discusses seven types of leaders, ranging from the Master Maestro to the Cordial Caregiver. Out of these seven leaders, what type are you? I can narrow it down to two, but you may be surprised at which two it is.

Next, what is my ideal avatar? Their name, values, pains, and so on? If you have listed to the show for any length of time, I’m guessing you can answer this question in part, but I will give you a hint: it involves a specific group of people with a story to tell.

Lastly, which of my lead magnets has been the best? It is another toss-up. Both were great in their specific arena and were huge value ads.

The importance of the lead magnet is understanding that people have needs and asking yourself how you can give someone a quick win. When you provide value quickly, and for free, it makes people want to see what you can deliver on in the long term.

Resources:

Preorder Matt’s Book

 

Connect with Matt

Website

Facebook

Twitter

 

Connect with Jody:

www.jodymaberry.com

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Quotes:

“If you can figure that out, how you can give someone a quick win, that happens in the next day or two, you’re on to something.” JM

“If they get that solutions, they get that quick win, they will come back for more.” MM

Dec 6, 2022

Matt McWilliams was a previous guest on the show and shared all about affiliate marketing. Jody invited Matt to come back and talk to us about his new book, "Turn Your Passions Into Profit". He has helped many people find success with their products. Now he is launching his own book to help even more people. Matt's book reveals how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

Matt had been trying to write a book for seven or eight years, but his busy schedule and commitments always seemed to get in the way. When a pandemic freed up his time, he was finally able to start writing and make progress on his book. With their operations manager as a productivity guru, Matt was able to write the book in 98 days, writing for only 17 minutes a day. Even though it was hard to delete some of his favorite sections, he was able to cut the 117,000 word manuscript down to 82,000 words. With the help of his editor, he was able to release the book and now share its message with the world.

Can you write for 20 minutes a day? Matt bets you can. You don't need fancy technology, just what you probably already have and a consistent plan. This is similar to the ten steps to becoming a successful online marketer that he talk about in his book. In this episode, Matt also shares his ideas on how you can create an effective lead magnet that addresses an immediate need in your target audience.

You can love what you're doing, but if you're not making any money doing it, you're going to give up on it. The book will show you the path. If you execute what Matt writes about in the book, you'll get there. The book is all about getting clear on who your audience is and who you're serving with. It's never been easier to get noticed, but it's harder to stand out.

Resources:

Order Matt’s Book "Turn Your Passions into Profit"

Connect with Matt

Website

Facebook

Twitter

Connect with Jody:

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

 

Nov 16, 2022

"Discover how to offer help someone in the most effective and impactful way."

In this episode, Cassie and I talk about the way we meet and what she learned about how to offer to help someone. Over the years I have found that offering help in the proper way is essential when reaching out to someone. It is important to be specific about what you can bring to the table and to do your research on the brand or organization to understand what they are looking for. Building a relationship is key, and even if you hear a no initially, keep the relationship going as the opportunity might present itself in the future. Additionally, volunteering or becoming an intern is a great way to get started offering help and meeting people. Paying to attend someone's event or offering services for free as an example of your work can also be great ways to get your foot in the door.

In this episode, you will learn about:

1. Offering specific help instead of vague offers when seeking to collaborate or partner

2. Building relationships to increase chances of success in collaborations

3. Investing in someone's products and services as a way to demonstrate genuine care.

"Don't be afraid to pay to cut to the front of the line. If there's someone that you really want to meet and you want to eventually offer to help them in some way, don't be afraid to pay to get there if you can afford it."

Connect with Jody:

Instagram: https://www.instagram.com/sugarjmaberry/

Facebook: https://www.facebook.com/sugarjmaberry

Twitter: https://twitter.com/jodymaberry

LinkedIn: https://www.linkedin.com/in/jodymaberry/

Website: https://jodymaberry.com/

Episode Highlights:

[00:00:23]

Lee and Cassie discuss the proper way to offer to help people. Do your research first, come back with specific ideas, and make your pitch personal. Having a relationship established first before you offer some sort of service can also help.

[00:06:09]

If you want to help out at someone's event, get to know the event. Offer to be an intern, offer to volunteer. Most people need help at events. If you can offer something specific as a way to help, then it really can open up an opportunity.

[00:11:20]

If there is a specific service that you're offering and it's something you can do remotely on your own, go for it. Doing the work for them and making it so easy for them to say yes is another great way to get your foot in the door.

[00:12:24]

The more that you can connect with someone over in person, over coffee, or over zoom calls, the better. Don't be afraid to pay to cut to the front of the line.

Nov 9, 2022

"The show starts the moment your foot hit the stage."

In this podcast episode, Cassie and I talk about navigating the irony of using humor and stories to presentations. We both find that they tend to add value without feeling like you are selling.
After speaking at a conference Cassie shares some valuable feedback regarding my performance. She emphasized the importance of owning the opening of a presentation. While I traditionally haven’t used slides, I’ve started to incorporate them for marketing purposes. If you are considering stories and slides for your next presentation, make sure you know the audience and are tailoring content towards them. Using stories to emphasize points and lessons and using humor to keep the audience engaged are beneficial to consider for your next presentations.
In this episode, you will learn the following:
1. How to create a memorable presentation by using visuals and stories
2. The importance of researching your audience and tailoring your content to them
3. Strategies for adding value without selling during a presentation

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

 [00:01:17]
The show starts the moment your foot hits the stage. You need to own your opening. Those first appearances or first moments set the expectation for the rest of the presentation.

[00:04:05]
One thing people do at conferences is take photos of the presenter on stage. Consider the engaging factor of having some sort of visual element to tie in everything.

[00:08:03]
Most of your stories tied back to you being a park ranger. You use those stories to be able to enhance a point, and I think that's something unique to you. People pay attention when you tell park ranger stories. That's something that makes that presentation memorable.

[00:11:24]
Know your audience that you're speaking to and tailor your content towards that audience. Stories are good, but it helps to have a specific framework or tool that they can use.

[00:13:49]
Humor kept the audience engaged. Even if all of the humor is planned. People will remember that.

[00:17:16]
Almost everyone that I saw present did not try to push their services or their products. I didn't even talk about what I do or the services I do.

Oct 26, 2022

"Don't impose your bad day on other people - use problems as an opportunity to innovate and create better experiences than before."

Recently I was able to experience the magic of creative problem-solving firsthand when Cassie and I put on the Creative Magic Mastermind in Orlando with Lee Cockerell. We had to be flexible due to a hurricane and ended up having to make last minute changes to where the event was hosted. It ended up being a great experience. As we talk about everything that happened at the event we recognized several valuable lessons. One great reminder is that it is important to not impose your bad day on other people. We were able to use the problem as an opportunity to create an even better experience. It is possible to make a great experience even with changes.

In this episode, you will learn:

1. What is the importance of being flexible when hosting events?

2. How can problem solving create new opportunities?

3. How can businesses create a consistently great customer experience, even when changes occur?

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

[00:01:36]

We quickly learned the importance of being flexible because we had a hurricane in Florida not too soon before the Mastermind. Right before the event, our venue was no longer available because of hurricane damage.

[00:05:07]

Don't impose your bad day on other people. Try to create the solution before presenting it to the rest of the team. Sometimes those problems do create opportunities.

[00:10:02]

Don't bring your bad day on stage with you and make it a customer's problem. Your behavior, the way you treat people, all of that now is part of a product. Use problem as an opportunity.

[00:17:24]

The next Creating Magic Mastermind is coming up in April, so I look forward to seeing what lessons come from that. There will likely be many because once again there will be a lineup of fabulous guest speakers.

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