"It does not work to make noise and get noticed without making an offer."
A recent conversation with Cassie Tucker and Lee Cockerell inspired me to reflect on two stories from my high school days. There were two different situations where I made big gestures without making an offer.
Did you know that having a happy ending is an opportunity for conversions in your business? It is important to make an offer when trying to get attention for your business. But it is about more than just drawing attention to the business. You need to make clear offers, only ask for one action, test offers, pay attention to customers, and add a sense of urgency.
In this episode, you will discover:
1. how clever marketing with no offer can be detrimental to business
2. the key elements of effective offers
3. why it is important to pay attention to customer needs when making an offer
My third story highlights just how confusing it can be when no offer is made. So here is my offer to you. Go to Jodymaberry.com and get on the email list. With emails, I can tell stories in a different way than I can in a podcast.
People need to be told what you want them to do. It does not work to put out a podcast episode every week and never make an offer to somebody. How can we make better offers?
A lot of content should be driven towards value and adding value to the customer. Be clear about what you want people to do, and then just ask one thing. Don't make too many offers. Just make the one that's right for them. Testing and seeing what resonates and lands with your customers is really important.
Ask people first and pay attention to what the customers are saying before you create an offer.
Give people maybe two or three steps to take and just paint it out for them. Be very clear on what the next step is and what you want them to do.
Connect with Jody
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