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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. With a mix of storytelling, lessons, and occasional guests, Jody will help you master and market your message.
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Now displaying: Page 1
Jan 16, 2018

Have you ever been lost in the woods? It has happened to me more than once. 

Once, deep in the wilderness of Wyoming, I was so lost I thought I may never find my way back to civilization. 

According to Jonathan David Lewis, there is little difference physiologically between people lost in the wilderness and leaders in a boardroom dealing with an unexpected challenge. In both cases, there is a predictable response to disruption. 

People make bad decisions when they are in a difficult situation. 

At some point, your business is going to face a disruption. And people will react as if they are lost in the wilderness. 

In his book, Brand vs. Wild, Jonathan David Lewis presents research to show what organizations can learn from wilderness survival to survive disruption in business. 

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