Info

The Jody Maberry Show

The Jody Maberry Show is dedicated to helping you Market, Mobilize, and Master your message. I draw from my experience in marketing, leadership, small business, and even as a park ranger to help you understand how to market your unique message. Successful entrepreneurs and experts, like Mike Kim, Lee Cockerell, and Jeff Brown, join the show to offer advice on how to master your message.
RSS Feed Subscribe in Apple Podcasts
The Jody Maberry Show
2019
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jan 16, 2018

Have you ever been lost in the woods? It has happened to me more than once. 

Once, deep in the wilderness of Wyoming, I was so lost I thought I may never find my way back to civilization. 

According to Jonathan David Lewis, there is little difference physiologically between people lost in the wilderness and leaders in a boardroom dealing with an unexpected challenge. In both cases, there is a predictable response to disruption. 

People make bad decisions when they are in a difficult situation. 

At some point, your business is going to face a disruption. And people will react as if they are lost in the wilderness. 

In his book, Brand vs. Wild, Jonathan David Lewis presents research to show what organizations can learn from wilderness survival to survive disruption in business. 

0 Comments
Adding comments is not available at this time.