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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. With a mix of storytelling, lessons, and occasional guests, Jody will help you master and market your message.
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The Jody Maberry Show
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Now displaying: Page 1
Jun 13, 2017

I spent 8 years as a Park Ranger. During that time I gave dozens of interpretive talks. Interpretation is a skill every park ranger works at, but interpretation can help you grow your business. 

When giving an interpretative talk, there is a three-step formula to help you connect with the audience. 

  1. Tell a Story
  2. Tell why it matters 
  3. Call to Action

This is the same formula I use for most podcast episodes, speeches, and many sales pitches. 

Understanding interpretation, and adopting this simple formula can help you build your business. 

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