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The Jody Maberry Show

The Jody Maberry Show is dedicated to helping you Market, Mobilize, and Master your message. I draw from my experience in marketing, leadership, small business, and even as a park ranger to help you understand how to market your unique message. Successful entrepreneurs and experts, like Mike Kim, Lee Cockerell, and Jeff Brown, join the show to offer advice on how to master your message.
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Now displaying: Page 1
Dec 26, 2018

On this episode of the Jody Maberry Show, I examine how it only takes 5 minutes to create magic for customers.

Jeff Noel has preached how you don't have to go the extra mile to Wow a customer. All you have to do is go the extra inch. Do that one little thing you don't have to do.

During a visit to LensCrafters, someone went the extra inch and it absolutely delighted me. And it made me realize all it takes is five minutes to do something special for a customer.

One inch in five minutes and you can create a situation where a customer tells other people about you.

To go deeper into the subject, I talk with Dan Cockerell - former Vice President of the Magic Kingdom, Phil Gaines - former Director of South Carolina State Parks, and Lee Cockerell - former executive vice president of Walt Disney World.

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