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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. With a mix of storytelling, lessons, and occasional guests, Jody will help you master and market your message.
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Now displaying: Page 1
Sep 6, 2016

Sometimes it takes money to get your message or product out into the world. Crowdfunding through Kickstarter and Indiegogo have become a popular way to raise money from a crowd.

When it comes to launching a Kickstarter campaign, the Field of Dreams principle does not apply. Just because you build it does not mean people will come. When you launch your campaign, people do not just show up and fund it. Just like people don’t show up and listen to your podcast because you recorded it. On this episode of The Jody Maberry Show, I am joined by a Product Launch Expert, a Copy

On this episode of The Jody Maberry Show, I am joined by a Product Launch Expert, a Copywriter, and a Musician teach us how to launch a successful Kickstarter Campaign.

Khierstyn Ross offers her expertise on launching a successful crowdfunding campaign. Khierstyn has helped creators and entrepreneurs raise more than $1 million dollars through crowdfunding. Ray Edwards gives us advice on writing copy for a campaign. Jason Harrod shares what he learned from running a successful Kickstarter campaign to raise money to record a new album.

Here are the five things I learned from these experts about running a successful Kickstarter campaign;

  1. Build your following before you launch a campaign.
  2. If you have to spend too much time explaining your product, you are already in trouble.
  3. Make sure you have a $25 reward level.
  4. Reach out to people in your network so they know about your campaign.
  5. Deliver everything you promise you will deliver.
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