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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
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Now displaying: Category: general
Jul 4, 2017

As a former park ranger, it was a delight when I had the opportunity to have dinner with the Director of the National Park Service. Jon Jarvis, now retired, also took the time to sit with me and discuss parks and leadership 

One of the questions I asked Director Jarvis was how to have an impact. No matter the work you do, you should be more concerned with having an impact than you are with success. 

Director Jarvis how you should take the initiative to step up and take on hard issues. Pick an issue that matters to you and step up to be a leader. 

Here are other things you need to know;

-Most organization are conservative in the amount of risk they are willing to let you take. Once you understand how to make things happen within the parameters of processes, procedures, and guidelines (as well as how much autonomy you have), you can begin to get. 

-Most organizations embrace innovation and initiative. Being aware of the problems your organization faces allows you to show innovation in finding a solution. 

-You don't have to wait for someone to tell you that you are a leader. 

-Don't just participate. Lead instead. Word will spread about your initiative. 

-Find the issues your organization needs to take on. Pick your issue and become a champion to solve the problem. 

Jun 27, 2017

How to READ a solution to any problem

R - Recognizee

E - Execute

A - Assess

D - Deliver

Jun 20, 2017

Recently, I was a coach at Ray Edwards' Copywriting Academy Live. As a coach, I had the opportunity to get first-hand experience with the questions and concerns people have about their business. 

In this episode of the Jody Maberry Show, I give you some of the advice I may have given you if you were at Copywriting Academy Live. You will get eight coaching sessions in a single podcast episode. 

  1. Your story is the only thing that sets you apart. 
  2. Everyone else is just as scared as you are. 
  3. Cut out anything confusing, unbelievable, or boring. 
  4. Most people know the answer, but don’t believe it until someone else guides them there. 
  5. The only way to get ahead is to do the work.
  6. There is a thread woven throughout your background that connects your offer to the world to your personal story. 
  7. Break down a complex task into as many pieces of possible.
  8. Read your work out loud. 
Jun 13, 2017

I spent 8 years as a Park Ranger. During that time I gave dozens of interpretive talks. Interpretation is a skill every park ranger works at, but interpretation can help you grow your business. 

When giving an interpretative talk, there is a three-step formula to help you connect with the audience. 

  1. Tell a Story
  2. Tell why it matters 
  3. Call to Action

This is the same formula I use for most podcast episodes, speeches, and many sales pitches. 

Understanding interpretation, and adopting this simple formula can help you build your business. 

Jun 6, 2017

Jennifer Dunham is happy because she has learned how to skip the dark side of success. 

The truth is, many of us trade out happiness for success. We don't celebrate when things go well. Sometimes we don't even notice. We just keep pushing. 

Happiness matters. Jennifer Dunham will give us some insight to how we can be successful and happy. 

Don't miss The Dark Side of Success Summit. You can find more information here.

Jennifer Dunham's website - HappinessMatters.com

Jennifer Dunham on Twitter - @jen_dunham

Jennifer Dunham on Facebook - Happiness Matters with Jennifer Dunham

Jennifer Dunham on Instagram - @jendunhamstarr

May 30, 2017

In this episode of the Jody Maberry Show, I share a personal story to highlight how people are worth more than your time or your money. 

If you are a leader, you have to be willing to give up time and money to make people feel special. Take care of your people and they will take care of the customer. 

May 23, 2017

The story you tell builds influence. Your story, the information you share about yourself, will either influence people to want to learn more or it will influence people to move on. 

In this episode of the Jody Maberry Show, I share personal examples to illustrate how you can draw the right elements out of your story to intrigue other people.

May 16, 2017

Michael Hudson wants you to get your message heard.
In this episode, Michael explains how and why to get your message out to the world. He also shares why you need a talk specifically tailored towards selling you and the work you do.
Michael's website - MichaelHudson.com
Michael on Twitter - @DrMichaelHudson
Michael on Facebook - DrMichaelHudson

Here is Michael's exercise to map your significant life experiences;

This is a quick exercise where you will map the most significant experiences in your life across the timeline…events you experienced something that changed you, your perspective, and your path.

1. Take a piece of paper and lay it out landscape.
2. Draw a horizontal line across the middle of the paper.
3. Label the left side with the date of your birth and the right with the current date.
5. Draw vertical lines above the center line for the positive experiences with the height of the line indicating the significance of the event to you. Label the event at the top of the line for the event.
6. Draw vertical lines below with the relative heights indicating the significance of the event for the negative experiences in your life. Label the events at the bottom of the line for the event.
7. Review your timeline and circle the 5 most significant events (positive or negative), i.e., the ones with the longest lines.
8. Answer this question for each of these 5 events…What did I learn from the experience that reveals insight that others can use?

This will help you define your unique message as it reveals the things on your life journey that led you to discover what matters most. Your core message will emerge from these insights…because they make up your signature story. They capture the essence of what has shaped you and are the message you should share to create the most impact for those you seek to serve.

May 9, 2017

Recently, I watched the film Ice Guardians. The film is about enforcers in the National Hockey League. 

 At the end of the movie, when asked if he would do it over again, Kelly Chase said, "with more fire".

I couldn't stop thinking about what he said. 

When I look back on my career as a Park Ranger, I would do it with a little more fire if I could do it over again. As an entrepreneur, I would do the first three years with a little more fire. 

Heck, I would redo today with a little more fire if I could do it over again. 

Don't fall into that trip. Don't get to a point in the future and wish you had lived today with more fire. Start the fire now. 

May 2, 2017

Josh Elledge used publicity to grow savingsangel.com into a profitable business. Now, he helps entrepreneurs and businesses figure out the best public relations approach and begin to show up in the right places to become an authority. 

Josh is a regular contributor on television and in newspapers. 

In this episode, Josh will explain how to use what you know to become an authority through publicity. 

Don't miss Josh's Twitter Publicity Master Course. Usually, it costs $100, but you can sign up for free HERE

Josh's website - UpEndPR.com

Josh on Twitter - @joshelledge

Josh on Facebook - UpendPR

Apr 25, 2017

 This episode we are going to make the final stop on our Florida Customer Experience Tour. 

Lessons from Universal Studios:

  1. Keep your entrance sharp. Make people feel they have entered someplace special. 
  2. Do something different. Don't directly compete with the big names. 
  3. Find your niche and become known for something specific. 
  4. Consider the design of your product and customer experience. 
Apr 22, 2017

The final day of touring Walt Disney World to learn about customer service we will visit Epcot. 

I had the opportunity to take part in a pilot program Disney World is testing out. Guest relations had my cell phone number. Every day they would text me just to see how things we going. And they made sure I knew I could text them if I had questions about anything.

This worked out great for me. No looking for a cast member. No waiting in line. Just send a text. I did text them with 3 questions throughout the days we have been here. One thing I noticed is they language 

When I texted and mentioned I could not see my plans in the Disney World app or website, they pleasant reply I received was. “Our system is currently going through a magical enhancement which is why you cannot view or modify your plans.”

Check out the choice of words. Magical Enhancements.  The language you use for your service or product matters. The words you use to and in front of customers matter.

Now, my final lesson from Epcot and from Disney World came when I stood in line so my daughter could meet Anna and Elsa, the characters from Frozen. My daughter was wearing braids. Elsa told her a story of how Anna uses Reindeer slobber to keep her braids in place. It was quite a story. And it made my daughter feel special. What can you do to give customers individual attention to make them feel special?

Apr 21, 2017

Day 3 of our Lessons from Disney World tour takes us to Hollywood Studios. 

Here are the three lessons from Hollywood Studios;

  1. Give your customer a clear, exact path to get what they want. 
  2. If your customer's experience will be enhanced by the experience you have created, don't give them a shortcut. 
  3. If it is your responsibility, you need to take responsibility. 

Listen to the episode to find out where the lessons come from and how you can apply it to your business. 

Apr 20, 2017

Today, we take the show to the Magic Kingdom for day 2 of Lessons from Disney World. 

I visited the Magic Kingdom for one day six years ago, so this park is not new to me. But I came with new eyes. Looking to see what I can learn about how they create magic.

Here are the business lessons I learned from a day at the Magic Kingdom;

  1. Most businesses overuse signs. What signs can you remove from your business?
  2. Every cast member at Disney will stop to pick up trash. Consider the buy in it takes across an organization for every cast member to stop and pick up trash. 
  3. Cast members love working for Disney. How much do your employees enjoy coming to work?
  4. If you don't love what you do, find something else. You do not have to settle. 
Apr 18, 2017

This episode is the first of four episode from Walt Disney World. 

Each day I will visit one of the Disney World Parks and share with you what I learn. 

On The Jody Maberry Show, we have learned about Disney from Lee Cockerell and Jeff Noel. But now, I will get to experience what we have learned on the ground. 

Today’s park is Animal Kingdom.

The day got off to a curious start when my Magic Band would not work. But the lesson I learned is that you should stick with your customer until the problem is solved. 

I also learned how we should remove the potential of confusion away from customers. 

Listen in to hear this short episode about Animal Kingdom. Next episode, we will visit the Magic Kingdom. 

Apr 4, 2017

The Jody Maberry Show goes on the road to the Kennedy Space Center. 

This is the first episode in a series examining some of the popular attractions in central Florida. We will find lessons we can take from the attractions to apply directly to your business. 

Here are 10 Customer Service Lessons from my time at Kennedy Space Center:

  1. Make a great first impression.
  2. Build anticipation from what happens next.
  3. If you are not unique, you have to get the details right.
  4. Be Boldly Clear about what you do
  5. Interpretation can connect you to an audience.
  6. People love to feel like an insider.
  7. Offer an experience, not just a product.
  8. Offer upgrades. 
  9. Use video to help get your message out. 
  10. Everyone on your team has to sold on the mission of what you are doing. 
Mar 7, 2017

Does the thought of charging premium pricing scare you? 

In episode 13, we talked to Kirk Bowman about value pricing. Kirk urged you to move away from charging by the hour and base your price on value. In this episode, Petra Foster joins us to talk about using premium pricing for your coaching or consulting business. 

People who have mastered their message charge premium pricing based on value. People who are still trying to determine the value they offer price by the hour. 

Petra Foster is a Client Enrollment Strategist who helps coaches and consultants develop premium packages and get high-end clients in six weeks. 

In this episode, Petra explains why you need to charge premium pricing and outlines how to structure a premium coaching package. Petra will remove some of the intimidation you feel about charging premium prices. 

Click Here to get Petra 6-Step Blueprint to help you discover how to craft irresistible coaching packages. Don't miss this eBook. 

Check out Petra's Facebook Group, Enroll High-End Clients With Ease.

Petra's website - petrafoster.com

Petra on Twitter - @petra_foster

Feb 28, 2017

Here is one thing you need to know about getting big work done; It is all about influence. 

Many people think if you work hard you can make things happen. They are only about 10% correct. 

The work you do account for about 10% of making something happen. The right opportunity accounts for about 20% of making something big happen. Influence is 70% responsible for getting big work done. 

Yet, many people focus intently on the work they do. They put 90% of their effort into something that will only account for 10% of the results. People with more experience understand this concept enough; they focus more on finding the right opportunities. Sure, things can happen when you find the right opportunity, but big things happen because of influence.  

Once you understand the importance of influence, and you know what to do about it, you can begin getting big work done.

If you want to go deeper in a discussion about Influence, CLICK HERE to sign up for a series of emails all about influence. 

 

Thank you to Paul Johnson, host of the God Zone Show, for the review on iTunes.

Feb 22, 2017

This episode we are going to take a close look at telling a story with Joe Sindorf.

I discovered Joe when I interviewed him for Great Escape Radio. Doing research before the interview, I admit I was impressed with his record of telling great stories. Better yet, telling great stories people were noticing and paying attention to. Joe has won an Emmy and a Peabody award. But it got better. After our interview for Great Escape, I liked him so much I asked him if he would also do an interview for The Jody Maberry Show. I knew you could learn a lot from Joe about storytelling.

During the interview, Joe suggests the elements of a great story are simply a beginning, a middle, and an end. That has to be in place to build a great story. 

Along with the great insights on storytelling, Joe reminds us we need something bigger than our work to be proud of. 

Joe Sindorf's website - JosephSindorf.com

Joe Sindorf on Twitter - @joesindorf

Feb 14, 2017

One of the wonderful opportunities I have is to host podcasts for other people. Shows like Creating Disney Magic with Lee Cockerell, Catalyst Sale with Mike Simmons and Mike Conner, Great Escape Radio with Lori Allen. There are more shows, I just listed a couple as an illustration.

Because of the work I do, I am often asked a question like this “Why should I have a co-host on my podcast”. Or, “What value does it add to my show to have a co-host”.

People like Jeff Goins and Ken Davis, who would certainly do a great show on their own, use a co-host format. A few popular podcasts used to be solo based shows and now use a cohost. Michael Hyatt did 100 episodes, I believe of his show This is Your Life before he changed formats and added a co-host. The Ray Edwards Show is one of my favorite business podcasts. Ray used to do the show solo and added his son, Sean Edwards, as a co-host.

Here are the five reasons you should consider having a c0-host for your podcast;

  1. You will build an on-air rapport with the co-host you just won’t have on a monolog based show.
  2. When you have a co-host, the show move from a presentation to a conversation.
  3. Having another person on the show encourages you to go deeper with your content.
  4. You do not have to carry the workload by yourself.
  5. A Co-host will sharpen your In-Front-of-People persona.
Jan 31, 2017

On the Jody Maberry Show, we often talk about marketing and branding on this show, but you may be surprised to know the best lesson I learned about branding came on a sheet of ice.

Now, you know some top marketers have been on this show. Ray Edwards and Mike Kim understand branding like no one I know. But they have nothing on Homejuice.

What is a homejuice is what you just thought? Right. Who is Homejuice is the better question.

In this episode, I share a story about a boyhood friend called Homejuice to illustrate a simple, but powerful lesson about branding.  

Jan 24, 2017

Kary Oberbrunner returns to the show to talk about his new book, The Elixir Project. 

After writing several non-fiction books, Kary wrote a young adult fiction thriller. It was a risk to move from traditionally published non-fiction books to write a fiction story. In this episode, Kary will discuss the story behind The Elixir Project, what you can learn from the book and how he is offering a way for people to go deeper after reading the book. 

Take the Hackability Assessment HERE

Sign up for the Elixir Project Webinar HERE.

Get the Elixir Project book HERE

Connect with Kary on Twitter

Listen to Kary's first appearance on the Jody Maberry Show. 

Dec 27, 2016

If you took a flight anytime during 2016, you understand how much of a pain in the neck it has become to fly. Some airports are much better than others, but my home airport in Seattle has terribly long lines to get through security. Sometimes you have to get there two hours ahead of time and barely make your flight, but other times you can zip through security and spend two hours waiting to board your flight. I thought I would apply for TSA pre-check to eliminate the process.

Do you know TSA-Precheck? You go through a back ground check and what not, pay $85, and in return, you do not have to wait in the long lines at the airport. You begin with an online application. The second part of the process requires you to be in person at one of the screening locations. Since I live in a remote area, it took me two hours to get to a location to get the back ground check.

I had an awkward experience during the TSA Precheck process, which is the basis for this episode. 

There is no excuse for a customer having an awkward experience with you. You should know the exact experience your customer is going through.  The only way to truly know what your customer experiences is to have the experience of your customer.

You have to know what it is like to do business with yourself. You may feel your training has been effective. Or your policies and procedures are working just fine, but you never know how it looks and feels from the customer’s side of the counter until you have stood there yourself.

And things you may not think are a big deal, can certainly turn out to be a big deal. So I had to stand awkwardly at the counter for a couple of minutes before anyone acknowledged me, even though there was someone right there at the desk. No big deal, right? The lady who helped me had an attitude like I was an inconvenience. In the big picture, does this really matter? Maybe the bathroom is dirty, or you hung up a paper sign three weeks ago, and it is all tattered and beaten up now. Does it matter?

All of these things matter. 

But this also takes me to a third aspect; we have talked big business, we have talked small business, but what if you are so small, you are the business. This is the case with me. I am the business, I am the one who hosts podcasts, writes copy, or does the consulting. People are working directly with me, so how can I find out what it is like to do business with me? Even if I asked my next door neighbor or my cousin to work with me and tell me about the experience, I would likely treat them differently and make sure I did everything the best I could. So how do you handle it?

For starters, treat everyone like they are your friend, neighbor, or cousin when you do business with them. Everyone is important, and if you act as such, you will not have many problems, unless they ask to sleep on your couch. The other thing you do is ask for feedback. And be open to feedback.

Here are the three things I want you to remember from this episode about improving customer service and experience;

  1. You are never as good as you think you are. You have to find out the truth.
  2. Remember, people remember the way you made them feel long after they forget the work you actually did.
  3. Just ask.
Dec 13, 2016

Some stories never die. One of those stories for me has been about an incident with a squirrel from my time as a park ranger. 

Usually, episodes of the Jody Maberry Show are filled with ideas, advice, and content you can take action on in business. This episode I want to just have a little fun. Is that OK? You won’t get much advice in this episode, but you will get a good story.

I spent 8 years as a park ranger. As a ranger, you see so much. Most of it wonderful, some it awful, and some of it bizarre. And park rangers love to tell stories. Early in my ranger career, there was one incident that happened that labeled me the rest of my career. In the years since this incident happened, I have been asked to tell the story hundreds of times.  It is what I imagine it must be like being a musician and having one hit song everyone wants to hear.  Everyone wanted to hear the squirrel story.

Jason Harrod provided the music you hear during the story portion of this episode. 

Next episode I will be back with content to help you market, mobilize, and master your message. For now, be careful of those squirrels.

If have a podcast, download my best ideas about building a profitable podcast. 

Dec 6, 2016

One thing I have run into, mostly working with personal brands, people like myself whos business is built around the person running the business, is the reluctance to offer content for free. Some people are worried about giving away too much. The thought there is that you might be giving away something you could have charged money for. The other concern is the work it takes to create content, and just give it away is wasted time. It is time you could have used to create something that would bring income.

Both of those ideas are wrong. At least in my experience they are wrong. Not giving content away for free will likely have the exact opposite impact you expect it would if you are holding back so you can get paid for your work.

Here are five reasons you should give away content for free;

  1. You have to give a lot of value before you ask someone to spend money with you.
  2. People can sample you before they buy you.
  3. You are playing the long game. As Ray said, over time people come to know, like, and trust you.
  4. You will have a bigger reach. If your reach were only people who bought from you, you would not be getting your message out to many people.
  5. Offering content for free allows you to discover what connects with people and why.

All of five of those reasons funnel into something Ray Edwards told us, Serve First, Profit Later.

Let me tell you one example I have seen of this in action. Sure, you may know some of the names Ray mentioned like Dan Miller, Michael Hyatt, or Jeff Goins. Maybe you don’t know them, but in internet entrepreneurial world, they are well known. But this idea works with the little guys too. Take Todd Smith. I host the Agents in Action podcast with Todd Smith. Todd put out high-quality actionable content twice a month on the Agents in Action for many months before he ever asked the listeners to purchase anything from him. Finally, he put together some live workshops for Realtors in the Dallas area where he is from. Like most of us, Todd had a bit of fear his workshops would be a flop. But as entrepreneurs must do, Todd moved forward anyway. And what happened? His workshops sold out. Why did they sell out? Is it because Todd is a nice guy. No. Todd is a nice guy, but people didn’t show up to give him a hug. Did his workshops sell out because he has 25 years experience as a high performing Realtor? No. That helped, but it is not why people paid money to attend his workshop. The workshops sold out because Todd had been giving away bonafide content on every episode of his podcast. People who listened to the podcast knew how good he was. They had a free sample and knew what he offered was worth paying for. The concept of giving stuff away for free does not just apply to Ray Edwards. It applies to you. And it applies to Todd Smith. And it applies to me, which is one of the reasons I do this show.

So maybe the secret is out. I do this show so I can serve you. So you will know me and like me. And perhaps someday, you may want to learn more from me in a manner that goes beyond listen to me talk on a podcast. But if you don’t, if you just enjoy hearing me talk, that is fine too. If you find value in this podcast, but never pay me a dollar for anything, that will still make me happy. That is how this works. You have to decide to give no matter what you get back.

And how does this work for you if you are not a personal brand or a business driven by a personality? What if you are a physical store? The principle is the same. Find some extra way to give and serve. If you are a chiropractor, offer education in a newsletter, podcast, or a blog. A local example for me comes from one of the hardware stores; they put on classes teaching kids how to build stuff. The class and the materials didn’t cost anything for the kids. And of course a parent came along with the kid, and when the time comes, it is the parent who is going to decide to shop at the hardware store and spend money because their kid learned to build a birdhouse there.

My last word on this, if people find value in your free stuff, what impression will that leave for your paid content?

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