“We endeavor to make those worlds authentic by doing great research and make them kind of a pushed reality of what it might be to be there. To not have any contradictions. To make it as authentic and real as we can so that it's telling the story you want to tell."
Few people have had a hand in shaping the magic of Disney parks and experiences like Bob Weis, retired President of Walt Disney Imagineering. During our conversation we talk about bringing imaginative worlds to life and his brand-new book, "Dream Chasing: My 4 Decades of Success and Failure with Walt Disney Imagineering." We explore the challenges of creating this immersive narrative, emphasizing storytelling over visuals, and how Bob exceeded his own expectations by penning over 450 pages with the help of Disney Editions.
Writing a book was an endeavor Bob initially hesitated to undertake. With the guidance of Disney Editions, the project transformed into a narrative-driven masterpiece. His story reminds us that even seasoned dreamers face doubts, but persistence leads to extraordinary results.
Collaboration was a central theme in our conversation. Bob shared stories of the various people he spent time working with in Shanghai and Tokyo. He emphasized how diverse talents come together to create unparalleled experiences. Bob also highlighted the parallels between Disney parks and national parks. Both provide meaningful, authentic experiences that enrich lives. He stressed the importance of trust, research, and authenticity in design.
Whether designing Flight of Passage in Pandora or Star Wars Galaxy’s Edge, Bob’s career is a showcase of relentless creativity and excellence. His insights remind us that dream chasing requires collaboration, persistence, and authenticity.
For lessons on leadership, creativity, or achieving your dreams, this conversation with Bob Weis is a must-listen. It’s a treasure trove of wisdom from a true Disney legend.
Connect with Bob Weis
Order the book - Dream Chasing
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"This industry doesn't work unless you have repeat visitation as a part of your of your revenue model."
Order the Book – Creating Memorable Worlds
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