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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
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The Jody Maberry Show
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Now displaying: 2021
May 5, 2021

I have had the pleasure of helping to record and produce four audiobooks over the past few years. In the process, I have identified key steps when it comes to streamlining the process. Here are eight steps to recording your first audiobook.

Step 1  Record it. There are a few different strategies for this step, and I’ll unpack those for you.

Step 2  Edit. Whether you do it yourself or outsource it, it is a necessary step.

Step 3 Quality Control and Review. Get a friend to listen, read, and note any errors.

Step 4 Make the Changes. Go back and make the changes. There is one vital piece, and I’ll share that with you.

Step 5 Have someone else listen to it. Another round of edits can make all the difference.

Step 6 Add something, not in the written version. Listeners love an easter egg.

Step 7 Run it through auphonic.com.

Step 8 Submit it to ACX.

It is a long process, and there are many sub-steps within each piece. With this outline, you will save yourself lots of time in the long run.

Resources:

auphonic.com

ACX

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Apr 28, 2021

When you develop and create content, there is an important lesson we all must learn. In 2019, I had an unexpected chance to speak at the 2019 Copywriting Academy Live Event. This experience reinforced to me the necessity of knowing your content and having a reservoir of stories that you can pull from at any moment.

For the Copywriting Academy Live, I was able to go from coaching to speaking with only seven words on the confidence monitor. This is the recording of that event. From a list of seven words: Outhouse, Ranger Pants, Interpretation Formula, Swap, Cub, Voice and PLS to a 30-minute extemporaneous talk. How do you think it went?

No matter your medium, these tips will ensure your content is relevant, well-formed and ready for delivery whenever you need it.

Connect with Jody:

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Apr 21, 2021

Jeff Noel is an establishment here at the Jody Maberry Show. He is also a talented podcaster in his own right. After celebrating 100 episodes, he is sharing his wisdom on the process of wrapping up his first show, If Disney Ran Your Life.

From recording the first episode in Kuwait City to being on-site in Glacier National Park, one thing that has been foundational for If Disney Ran Your Life is intentionality. From time frame to topics, Jeff had a clear vision of what he wanted the show to be.; this allowed him to stay the course and not let habit or comfort tempt him to take it further than planned.

Another remarkable strategy that Jeff put in place is intentionally not dating the conversations with current events. Not only has this allowed If Disney Ran Your Life to be focused and a consistent beacon in an ever-changing environment, but it has also allowed it to rise and be relevant today, tomorrow, and for years to come.

The growth that Jeff found along the way has allowed him to transition this amazing show from actively recording to continuously relevant. Hopefully, in the future, we might even see a book of the same title.

Resources:

If Disney Ran Your Life Podcast

Connect with Jody:

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Apr 14, 2021

Bob Burg, the author of The Go-Giver, is back again for our traditional three questions follow-up episode.

I always enjoy the questions guests bring to the table and Bob did not disappoint. How did I get my start in business? Would you believe that working in parks was the bridge between two degrees and my love of finances and marketing?

What do I find most rewarding? I have the opportunity to work with amazing individuals and partner on fantastic projects. But there is something even more rewarding, and I’m going to unpack that for you.

How did you and Lee Cockerell get connected? Surprisingly, it was the result of a cold call, a family connection, and nearly standing him up…and we are still working together today.

If you have wondered about any of these questions, you will enjoy our conversation.

Connect with Jody:

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Apr 7, 2021

Bob Burg, author of The Go-Giver, joins me to dissect the difference between being a go-getter, a go-giver, and a go-taker.

The Go-Giver is one of the top 5 business books I recommend. When we are driven by metrics and goals, it is easy to lose sight of the importance of relationships. All things being equal, people will do business with those they know, like, and trust. If it is a close race, a personal relationship or connection will win out, because people know it is in their best interest to work with someone they can rely on.

The good news is, as Bob so eloquently shares, there is no division or dichotomy between being focused on people and having goals. People don’t buy from you because of your metrics, but your metrics will help you set a path to helping as many people as possible. A go-giver is someone who is laser-focused on providing immense value to others.

Resources:

www.burg.com

The Go Giver – by Bob Burg and John David Mann

The Go Giver Podcast

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Mar 31, 2021

This is a momentous episode here on the Jody Maberry Show. We are celebrating 200 episodes. JeffBrown, a friend and host of the podcast “Read to Lead” is here to take me down memory lane.

I am so grateful for all of the opportunities podcasting has opened for me. It’s taken me around the world and landed me on stages I never dreamed I’d be speaking on. I know there is so much that this podcast, and others I am part of, have laid a foundation for. Some of which are in the works, and some that have yet to be realized. The Jody Maberry Show, specifically, has been a way of separating myself. It has allowed me to venture down paths that differ from the initiatives I am part of and exploring my take on the world.

If you have ever wondered why I started podcasting, what my favorite episodes are or what I would have done differently, this is an episode you don’t want to miss. Also, make sure to stick around until the very end for a fun treat, courtesy of JeffBrown.

Resources:

How to be a Park Ranger to Your Customer

One Small Secret To Get More Attention 

Read To Lead Podcast

The Cockerell Academy

Connect with Jody:

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Mar 17, 2021

I recently had the opportunity of presenting virtually for a podcast summit, and I shared something near and dear to my heart: How to Use the Park Ranger Interpretation Method. I was introduced to this method after giving my first campfire talk as a park ranger. I have never forgotten it.

When creating a course, hosting a podcast, or delivering a talk, this method will help you engage your audience. It will also help them to take your content and apply it in their lives. You can remember this structure by keeping the S.W.A.P. acronym in mind. This flexible format allows for customizing the time you spend on each piece.

Pro tip: Keep a story inventory to pull from when you develop your content.

Whether you are doing an interview, or a monolog, remembering to S.W.A.P. will help you from preparation to delivery.

Resources:

Interpreting Our Heritage by Freeman Tilden

Everything You Need to Launch a Podcast Download

Connect with Jody:

www.jodymaberry.com

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Mar 10, 2021

Kary Oberbrunner is back for the anticipated follow-up podcast. When I have the pleasure of interviewing a guest, I always have them back and let them ask me any three questions they choose. My first time hearing them is during the interview, so you get the raw answers.

What would you regret not doing if you died today? This might be the most loaded question I’ve had on the show. Not publishing a book? Not making a big enough impact? Never traveling to Alaska? I may be changing some things up after this question.

What is the book that is pretty uncommon to most people, but life-changing to you? I don’t ever hear anyone talk about this book, but I do have a fun family connection to the author.

What music do you listen to when you want to be productive? I’ll give you a hint – It is a movie soundtrack and it’s far from Rotten to the Core.

Resources:

Made in America by Sam Walton

The Descendants Soundtrack

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Mar 3, 2021

Kary Oberbrunner returns to the Jody Maberry Show to talk about becoming unhackable.

In 2016, Kary published The Elixer Project, a fiction book about how the truth can get hacked.

Now, Kary has turned the lessons from The Elixer Project into a 30-day plan to help you maintain focus and get more done in life. The new book is Unhackable.

Our conversation goes beyond the books, as we discuss how you and I get distracted from who we are and what we are supposed to be by the everyday activities and priorities of other people.

Kary offers insight into how we can focus on what is important and not longer give priority to what doesn't matter. Kary even opens up and talks about challenges as a parent.

You can get more information about the new book at unhackablebook.com. 

Every time Kary is a guest on the show, he leaves us with at least one memorable saying. This time, he said:

"Everyone wants the stage. No one wants the struggle." 

Feb 17, 2021

Ray Edwards is back again for our regular follow-up podcast. When I have the pleasure of interviewing a guest, I always have them back and let them ask me any three questions they choose. Ray has some great questions, including one I have never heard before.

What do you carry in your pocket every day? There are a few things I carry every day that I am sure everyone can relate to. I mean, who doesn’t have a handcuff key on them at all times?

What did you discover about your backyard during the pandemic that surprised you? I’ll give you a hint – what do settlers, silver mines, and plane crashes have in common?

What is the one thing you are looking forward to the most in the next 6-12 months? I don’t want to give too much away. There are a few things I am looking forward to, but the thing I am most excited about how to do with you and connecting…in person. Excited? Me too.

Resources:

The Ray Edwards Show

Permission to Prosper by Ray Edwards

Connect with Jody:

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Feb 10, 2021

Author and speaker Ray Edwards joins me to dive into the true meaning of prosperity and why you should want to do it.

Helping others find the freedom to prosper is something near and dear to Ray. It started as an event in 2015. In 2021, Ray channeled it into a new book. Our ability to make a difference in the world and the lives of those around us is the purpose of prosperity. Often, we reduce prosperity to something as trivial as money. When we do this, we run the risk of missing out on the true purpose prosperity holds in our life.

Prosperity is experienced in its purest form when filtered through gratitude and contentment. We need to tend to the everyday activities with the same passion we apply to pushing the boundaries and expanding our borders. When you can be grateful for the things you take for granted, you will encounter true prosperity.

Resources:

The Ray Edwards Show

Permission to Prosper by Ray Edwards

Connect with Jody:

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Feb 3, 2021

At my desk, I keep five note cards. Each card has a saying or quote I want to be reminded of. 

With a new year, I replace two to three of the cards with new cards. When I select a new quote, it is geared toward something I want to remind myself of or an attitude I need to work on. 

Here are the five things I remind myself of every day for 2021:

"Excellence is the next 5 minutes"   

-Tom Peters

"Trade your expectations for appreciation."

-Tony Robbins

"Do what you can, with what you have, where you are."

-Theodore Roosevelt

"What you appreciate appreciates."

-Jim Kwik

"Do your best and forgive yourself."

-Admiral Payne

Jan 20, 2021

In this special episode, renowned author Rick Bass joins me to explore the current challenges facing wild places in our nation, especially the Yak Valley in Montana. Not surprisingly, these challenges are also present in our own social climate.

As with many challenges currently facing our nation, our community, our connection, and shared history hold the key. Whether that is partnering with the scientific community to raise awareness of climate change and its impact or lending your voice to important movements like Black Lives Matter or 350.org – the need for passing the torch is rising with every passing year.

Sharing our stories, passing on our experiences, allowing the next generation to learn from our failures and successes takes courage. Making a difference takes courage, especially when it relies on one generation changing the trajectory of the previous.

In his book, Traveling Feast, Rick connects older and younger generations of authors over a meal. As we dive deeper into that concept, we see the importance of fostering generational connection. You don’t want things you value to be lost. It is necessary to connect the generations. Share what you love. That love promotes and generates generosity. Life is full of convergences. The more opportunities we have to fulfill our obligation to pass on the knowledge and wisdom we have gained, the more stories we share, the more hope we can hold on to.

Resources:
Books by Rick Bass
The Traveling Feast by Rick Bass

Connect with Jody:

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Jan 13, 2021

As a former park ranger, the Wilderness Lodge at Walt Disney World was the perfect place to stay.

Based on Yellowstone's Old Faithful Inn, Wilderness Lodge looks, feels, and smells like a historic National Park lodge. Many cast members are even in custom resembling park rangers complete with the iconic flat hat.

During my stay at Wilderness Lodge, I learned a few things, as I do anytime I spend time at Disney.

Dan Cockerell, retired Vice President of the Magic Kingdom, spent two years as the Wilderness Lodge General Manager. Dan joins me on this episode of the Jody Maberry Show to give his perspective on what I learned at the Lodge.

Create a memorable first impression. When you walk into the Wilderness Lodge, you know you are someplace special.

If you are going to copy, add your own personality. Wilderness Lodge has the feel of a National Park lodge but is full of unique touches of Disney. It taught me to be inspired by something but always add my own touch to it.

You are as happy as you decide to be. Even at the happiest place on earth, you won't be happy unless you decide to be.

Make it easy for people to do business with you. Magic Bands are a good example of making it easy for a customer to do business with you. Magic Bands make the experience better but also make it easier to spend money.

Solve the problems you know guests will have. When we checked into our room, there was sun relief gel waiting for us with our soap and shampoo. Sure enough, we got sunburns and used the sun relief gel. Disney anticipated we would have a problem and provided a solution before knowing we would need it.

You can find out more about Dan Cockerell at www.dancockerell.com.

You may want to listen to the audio version of Dan's book, How's the Culture in Your Kingdom. I narrate the book, so if you enjoy this podcast, you will enjoy the book. You can find it here. 

Jan 6, 2021

Sometimes the wisdom we need to hear is found in conversations we’ve already had. In my last episode, Jeff Brown and I shared our book recommendations. One author mentioned was Rick Bass.

I had the pleasure of interviewing Rick in 2016 for The Park Leader’s Podcast. Although that conversation was through the lens of parks and for the park leader audience, the overarching theme is one for us all.

At the very core of who we are as humans, our connection to nature and “wild” places holds our history. We have a rich past of preservation in our country. Whether you are a scientist, a politician, an author, or an everyday average person, we have a responsibility to speak up about those values we hold, especially in public. Our words, our financial investments, our time…all of our modern resources can be engaged in stewarding and caring for our natural resources. Whatever the industry or arena, silos are detrimental to growth and improvement.

Resources:
Books by Rick Bass
Grizzley Years by Doug Peacock
The Lost Grizzlies: A Search for Survivors in the Wilderness of Colorado by Rick Bass

Connect with Jody:

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