Whether you know it or not, and whether you like it or not, other people are telling a story about you.
Here is an example, when my wife and I went out for dinner, we ran into a friend. Just the night before, we saw our friend's boss at an event.
When I mentioned seeing her boss, my friend said. "He's not a fan of people."
Whether he knows it or not, this is the story his employees tell about the boss when he is not around. He is not a fan of people.
Here is what you have to understand about the story people tell about you...there is an onstage story and a backstage story.
Backstage is your co-workers, your family, and your friends. People who know you when you are not performing.
Onstage, which includes social media and other parts of your story actively in front of people, you can craft a story that looks good. But what about people who know you when you are not performing. What do they say about you when you are not around?
What if you found out people were saying something about you like you are not a fan of people? Is that the story you want to be told?
Jeff Noel joins me to discuss how you can help shape the story people tell about you.
Jeff reminds us, the essence of you or your brand, is the first thing that comes to mind when someone says your name. If what comes to mind for people is out of alignment with what you want them to think, you have some work to do.
Lori Allen joined us last episode to talk about success. Now, Lori returns to ask me three questions.
What is your favorite book?
Creating Magic by Lee Cockerell. One of the best business books in the past 20 years.
QBQ by John Miller. When I was a park ranger, I had everyone who worked for me read this book.
The Goal by Eliyahu Goldratt . Most people don't know of this book. But there are some fantastic business lessons in the book.
Which National Park is your favorite? And which one would you bring your kids, too?
Glacier National Park is my favorite. It is my park. Yellowstone National Park is the park I enjoy taking my kids to. There is so much to learn and explore. And the chances of seeing wildlife is high.
If you could change one thing about the way you were raised, what would it be?
When I was a kid, my father had cancer. Maybe this is not directly tied to the way I was raised, it impacted the way I was raised. And no kid would want their father to go through what my father went through. So if I could pick one thing to change, it would be that.
If you are interested in starting your own podcast, join me in the Podcast Magic course.
Lori Allen and I have worked together for years on the Great Escape Radio Podcast.
Now, we have retired the podcast, but I wanted to share Lori's incredible story with you.
Lori begins by talking about why it is difficult to tell your own story. So many of us can promote someone else but have trouble sharing our own story.
We don't share our story because of the risk of being vulnerable and failing. Instead, we try to fit in by being like other people.
In this episode, you will also hear the unorthodox and surprising method Lori used to get a job.
Lori also shares the story of realizing there was a need in the marketing place and finding a way to solve the problem. Great Escape Publishing is the product of Lori understanding what people wanted and finding a way to provide it.
One of the best lessons you can learn from Lori is about what it takes to be successful. Success, quite often, is made by what you don't see. You see the fruit of success, not everything someone did in the background to make it happen.