If you want to make a mark as a speaker, you have to develop a signature story. Jennifer McClure joins the show to discuss developing your signature story and using it to connect with people.
Jennifer is a full-time speaker following a career in Human Resources.
In this episode, Jennifer will explain the value of a signature story and help you realize how you can use it to connect with people in the audience.
Jennifer has been a tremendous help to me in getting started in speaking. If you are interested in speaking more often, or just want to understand how to do better when you have to give the occasional talk in front of people, you will get plenty of inspiration and ideas from Jennifer.
Not long ago, I stayed at the Disneyland Hotel when I spoke the annual conference for Magical Vacation Planner.
As I like to do when I visit anything related to Disney, I paid attention so I could see what I could learn. This episode is devoted to those lessons I discovered while staying at the Disneyland Hotel.
Here are the six lessons:
Create the environment for the feelings you want customers to feel.
Make a great first impression.
Magic is created by the small things.
Tap into as many senses as possible.
Your people are your brand.
Find ways to surprise people.
Special thank you to Jeff Noel for contributing to this episode.
Dan Cockerell was recently a guest on the Jody Maberry Show. As a follow up to that episode, Dan Cockerell asks me three questions.
Dan recently left his role of Vice-President of the Magic Kingdom to launch his own business. His three questions are related to building a personal brand.
What advice do you have for someone leaving the corporate world and starting their own business?
What are some apps or programs you use to run your business and keep your life organized?
What is your best 2 or 3 tips to create a great podcast?
After 27 years at Walt Disney World, Dan Cockerell is leaving the Magic Kingdom for a home office.
Dan began his Disney career parking cars at Epcot as part of the college program. He finishes his career as the Vice President of the Magic Kingdom.
During his time at Disney, Dan had 19 different jobs and learned how to manage operations and culture from the parking lot to the iconic castle. Now, Dan is launching his own business to work with organizations to improve organizational structure, build a magical culture and select the right talent.
You can find out more about Dan at dancockerell.com.
Lee Cockerell and I hosted a one-day Creating Magic Mastermind event in Orlando. In this episode, I share nine things I learned during the Mastermind.
Here are the nine lessons;
The opportunity is there if you are willing to take it. We are all surrounded by opportunities. You have to be open enough to see it and bold enough to act.
Family comes first. Don't let your job get in front of your family. The work you do is not more important than the people in your house.
An Organization will adjust to lack of clarity. If you aren't clear with expectations, people will adjust, and you probably won't like the direction of the adjustment.
Make sure the right people know who you are. If people don't know who you are they can't help you.
Don't practice on your customers. Make training a priority and don't practice on your customer.
There are only 4 things to make people change. The only things that will lead people to change their mind or change their behavior are education, emergency, experience, and exposure.
Beware of the HIPPO. The HIPPO is the Highest Paid Person's Opinion. Make sure everyone's opinion is heard, no matter what their position or pay grade.
Treat a customer like a member of the family. If your mother was in the situation your customer is in, how would you want your mother treated?
You will have to repeat your message often. When you are starting to get sick of hearing yourself say your message, people are just beginning to listen. Stick with it.