People buy truth. That is what Monaica Ledell says. What does she mean?

People are attracted to the real you. Authenticity attracts. When you build you brand around the real you, people will feel it. 

How can you build a brand around authenticity? Is is possible to implement what you learn from other people and still be authentic?

A couple of years ago, I had the delight of being included in Jeff Goins book, The Art of Work. When Jeff Goins writes about you, people notice. Being in Jeff's book gave me 15 minutes of fame. 

This is exactly the type of break we are all looking for right? For someone like Jeff Goins to notice us, right? It could change everything. 

All we need is a big name to share our blog post, or to be a guest on a popular podcast, or to have Jeff Goins write about us, and then we can get the success we deserve. That is how it works, right?

No. Fifteen minutes of fame is fun. But it changes nothing. You still have to do the work. 

Here is how you handle your 15 minutes in the spotlight;

Enjoy it. Then get back to work. 

Success is found by showing up every day and doing the work. Every day. 

Check out Jeff Goins' book, The Art of Work. Jeff also has a new eBook out about getting started writing called It's Not Too Late. You can get your copy here.