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The Jody Maberry Show

The Jody Maberry Show explores the nature of business. With a mix of storytelling, lessons, and occasional guests, Jody will help you master and market your message.
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The Jody Maberry Show
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Now displaying: September, 2016
Sep 21, 2016

Ray Edwards has had a tremendous impact on my business. He taught me how to write copy and has given advice and counsel that has drastically changed my business. Ray joins the Jody Maberry Show to discuss six ways you can change your business.

For this interview, we pull the content from the second episode of The Jody Maberry Show and Ray walks through it, point by point, to discuss the six ways you can change your business.

Don't miss Ray's Copywriting Summitt. You can sign up here.

Ray's Website - rayedwards.com
Ray on Twitter- @RayEdwards
Ray on Facebook - Ray Edwards FB Page

Sep 16, 2016

Mike Kim is a sought-after copywriter, speaker, and marketing consultant. But if he has his way, when you hear the word Pivot you will think of him?

Why does Mike position his branding around the word Pivot when he is known for copywriting?

In this episode of The Jody Maberry Show, Mike Kim explains why we have to narrow down and be known for one thing. When people think of you, one word, one sentence, or one phrase should come to mind. Mike explains the common mistakes people make when trying to market and brand themselves.

Check out Mike's Brand You Podcast.

Sep 6, 2016

Sometimes it takes money to get your message or product out into the world. Crowdfunding through Kickstarter and Indiegogo have become a popular way to raise money from a crowd.

When it comes to launching a Kickstarter campaign, the Field of Dreams principle does not apply. Just because you build it does not mean people will come. When you launch your campaign, people do not just show up and fund it. Just like people don’t show up and listen to your podcast because you recorded it. On this episode of The Jody Maberry Show, I am joined by a Product Launch Expert, a Copy

On this episode of The Jody Maberry Show, I am joined by a Product Launch Expert, a Copywriter, and a Musician teach us how to launch a successful Kickstarter Campaign.

Khierstyn Ross offers her expertise on launching a successful crowdfunding campaign. Khierstyn has helped creators and entrepreneurs raise more than $1 million dollars through crowdfunding. Ray Edwards gives us advice on writing copy for a campaign. Jason Harrod shares what he learned from running a successful Kickstarter campaign to raise money to record a new album.

Here are the five things I learned from these experts about running a successful Kickstarter campaign;

  1. Build your following before you launch a campaign.
  2. If you have to spend too much time explaining your product, you are already in trouble.
  3. Make sure you have a $25 reward level.
  4. Reach out to people in your network so they know about your campaign.
  5. Deliver everything you promise you will deliver.
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